---
title: "Id Card Holders — £164K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/id-card-holders"
last_updated: "2026-07-31T14:03:36.202Z"
locale: en
meta:
description: "Niche score 48/100 · £164K/yr market · 717K searches/yr · £5.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £164K/yr market · 717K searches/yr · £5.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Id Card Holders — £164K/yr Amazon UK Niche (2026) - Flapen"
---
# **id card holders**
**Skip it**
Prices mostly outside the sweet spot ($2.30–$14.15) — this niche doesn't clear our bar today.
Market size 34Growth 24Conversion 54Competition 65Returns 98Price range 0Avg price 14Brand share 73Review moat 41Quality gap 43
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,366.94**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£164K**
£164K/yr · 717K searches
**Growth**
**Bad****-2.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.10**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.30–£14.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, id card holders is a £164K/yr Amazon United Kingdom market (717K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Sep. Verdict: Skip it — 48/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **id card holders market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£153K–£204K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#78**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**61%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 86%
**Open market**
**33%**
- Customcard ltd19% - Uniclife16% - PaiLeWei10% - PCL Media ltd9% - Gunwon7% - Vicloon5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.
20K15KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/id-card-holders/trend)
## **Top id card holders search terms**
- **id card holders**161K/yr-5.2%2.9% conv. - **badge holder**117K/yr-2.2%1.6% conv. - **id badge holder**101K/yr+3.5%2.1% conv. - **lanyard card holder**72K/yr-2.2%4.3% conv. - **id card holder**72K/yr-4.2%2.9% conv. - **card holder for lanyard**58K/yr-1.2%4.5% conv. - **id holder**35K/yr-7.6%1.9% conv. - **pass holder**21K/yr-7.0%3.5% conv. - **key card holder**15K/yr+4.2%1.9% conv. - **id holder for lanyard**8K/yr+2.1%3.4% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/id-card-holders/search-terms)
## **Top id card holders products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£8K10%£16K15%£25K20%£33K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Customcard Ltd Double-Sided ID Card Holder - Secure Clear Plastic for 2 Credit-Sized Cards (85mm x 54mm) - Durable Lightweight for Work School Events - ID Card Holder for Lanyard (Clear Pack of 1)**Customcard ltd**£2.30**4.6★4,826 rev](https://www.amazon.co.uk/dp/B0130LW7VK) [2**Uniclife ID Badge Holder with Double-Sided Windows Horizontal Hard Plastic Case Black Card Protector Pouch for Office School ID Credit Cards Proximity Key Cards Drivers Licenses and Passes 3 Pack**Uniclife**£4.22**4.5★1,980 rev](https://www.amazon.co.uk/dp/B0C8NBS3Y3) [3**Double-Sided ID Card Holder for Lanyard Secure Opaque Plastic Badge Holder for 2 Credit-Sized Cards (85mm x 54mm) Durable Lightweight Staff ID Holder for Office School & Events PCL Media**PCL Media ltd**£2.56**4.5★115 rev](https://www.amazon.co.uk/dp/B0DXWQFK8J) [4**5PCS Plastic Card Holder Clear Waterproof Plastic Badge Holders Name Tag Clear Badge ID Card Holder Wallets Pocket Holder Double Sided Badge Holders Lanyard Card Holder for Home Office School**Gunwon**£2.66**4.5★165 rev](https://www.amazon.co.uk/dp/B0BXDGWR43) [5**Hard Clear Badge Holder ID Card Holders Card Holder for Office School ID Credit Cards ID Clip (Horizontal 2 Pcs)**PaiLeWei**£3.17**4.6★527 rev](https://www.amazon.co.uk/dp/B0F7RM82CN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 Pack Cruise Lanyard with ID Card Holder Retractable Reel Double-Sided Waterproof Clear Badge Holder Black Vertical Lanyard for Cruise Ships Cards & ID**liyun**£3.40**60 rev9mo ago](https://www.amazon.co.uk/dp/B0FX5RJD5G) [**60 Pack Horizontal Badge Holders Clear Waterproof ID Card Holder**Hapric**£5.58**47 rev1y ago](https://www.amazon.co.uk/dp/B0FDGKN5SD) [**2 Pack Heavy Duty Retractable Badge Reel with ID Card Holder Black**Hapric**£6.43**120 rev1y ago](https://www.amazon.co.uk/dp/B0F93D1TVP) [**Hard Clear Badge Holder ID Card Holders Card Holder for Office School ID Credit Cards ID Clip (Horizontal 2 Pcs)**PaiLeWei**£3.17**527 rev1y ago](https://www.amazon.co.uk/dp/B0F7RM82CN) [**Double-Sided ID Card Holder for Lanyard Secure Opaque Plastic Badge Holder for 2 Credit-Sized Cards (85mm x 54mm) Durable Lightweight Staff ID Holder for Office School & Events PCL Media**PCL Media ltd**£2.56**115 rev1y ago](https://www.amazon.co.uk/dp/B0DXWQFK8J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2 Pack Cruise Lanyard with ID Card Holder Retractable Reel Double-Sided Waterproof Clear Badge Holder Black Vertical Lanyard for Cruise Ships Cards & ID**liyun**£3.40**4.3★**▲ 245%**](https://www.amazon.co.uk/dp/B0FX5RJD5G) [**Badge Holders with Retractable Keychains Multi-Card ID Card Holder Reels for Work Office Lanyards (Fits 2-3 Cards)(3 Black)**Syyflibb**£4.26**4.4★**▲ 175%**](https://www.amazon.co.uk/dp/B0DMLP3LHH) [**5PCS Plastic Card Holder Clear Waterproof Plastic Badge Holders Name Tag Clear Badge ID Card Holder Wallets Pocket Holder Double Sided Badge Holders Lanyard Card Holder for Home Office School**Gunwon**£2.66**4.5★**▲ 160%**](https://www.amazon.co.uk/dp/B0BXDGWR43) [**SSKHE Soft Credit Card Holder Wallet Case Minimalist Soft Leather Wallet Case with Key Ring and Key Ring Classic Black Card Holder Keyring**SSKHE**£4.89**4.2★**▲ 119%**](https://www.amazon.co.uk/dp/B0DG2HMVZM) [**Double-Sided ID Card Holder for Lanyard Secure Opaque Plastic Badge Holder for 2 Credit-Sized Cards (85mm x 54mm) Durable Lightweight Staff ID Holder for Office School & Events PCL Media**PCL Media ltd**£2.56**4.5★**▲ 62%**](https://www.amazon.co.uk/dp/B0DXWQFK8J)
**~~View all trending →~~**
## **What buyers say about id card holders**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Good Quality”*
**Value For Money**17%
*“Great value”*
**Advertised Vs Actual Product**11%
*“As advertised”*
**Strength**9%
*“well built”*
**Ease Of Use**5%
*“easy to use”*
**Durability**4%
*“this one doesn't break”*
**Size-Overall**4%
*“Size is as described by seller”*
**Locking Mechanism**3%
*“Good close mechanism card safe and strong secure”*
**Material Quality**2%
*“made of sturdy plastic”*
**Security**2%
*“secure”*
### **What buyers complain about **
**Durability**26%
*“Broke easily”*
**Quality-Overall**20%
*“Poor quality”*
**Material Quality**6%
*“Plastic comes off easily”*
**Sliding/Retract Mechanism**5%
*“Used approximately six times, cord extended to around 10 and mechanism has now broken so does not retract and is unusable”*
**Size-Overall**5%
*“too long”*
**Ease Of Use**4%
*“Can not open”*
**Hard Feel**4%
*“Cheap hard plastic”*
**Stitch/Finish/Polish**3%
*“Within a matter of weeks these holders were splitting at the seams - they are certainly not very sturdy”*
**Grip**2%
*“it can slip out”*
**Water Resistance**2%
*“Spare WaterProof Card Holders”*
### **Top return reasons **
**Size-Overall**40%
**Quality-Overall**11%
**Weight Heavy**9%
**Functionality-Overall**5%
**Material Quality**4%
**Advertised Vs Actual Product**4%
**Double-Sided Printing**3%
**Defective Material/Parts**3%
**Compatibility-Overall**3%
**Sliding/Retract Mechanism**3%
## **Common questions**
- **Is id card holders profitable to sell on Amazon United Kingdom?**
- The niche generates £164K/yr across 34 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the id card holders niche?**
- 20 brands and 26 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in id card holders?**
- Top complaints mined from reviews: Durability, Quality-Overall, Material Quality. The return rate is 0.4%.
- **When does demand for id card holders peak?**
- Demand peaks in Sep; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the id card holders niche?**
- Listings span £2.30–£14.15; the average listing price is £5.10 (sweet spot $15–$100). The average incumbent carries 2,367 reviews — the moat a new listing must climb.
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