---
title: "Hp Printer Paper — £116K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/hp-printer-paper"
last_updated: "2026-07-31T15:33:14.413Z"
locale: en
meta:
description: "Niche score 37/100 · £116K/yr market · 49K searches/yr · £11.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £116K/yr market · 49K searches/yr · £11.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hp Printer Paper — £116K/yr Amazon UK Niche (2026) - Flapen"
---
# **hp printer paper**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 19Conversion 100Competition 15Returns 100Price range 42Avg price 46Brand share 0Review moat 23Quality gap 24
**Conversion**
**Incredible****20.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****£11.47**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£5.54–£21.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£116K**
£116K/yr · 49K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,491.82**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-12.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, hp printer paper is a £116K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hp printer paper market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£115K–£143K**
- units × avg price
- **Conversion rate**
- **20.7%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **27%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**68**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- HP72% - HP Papers26% - Stick Well2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.
1K750Spike '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/hp-printer-paper/trend)
## **Top hp printer paper search terms**
- **hp printer paper**15K/yr-11.8%15.0% conv. - **hp paper**12K/yr-8.5%15.6% conv. - **hp paper a4 white**6K/yr-28.3%18.4% conv. - **hp a4 paper**5K/yr-18.9%19.0% conv. - **hp a4 printer paper**4K/yr+5.2%19.3% conv. - **hp printer paper a4 white**4K/yr-6.4%19.8% conv. - **a4 paper hp**3K/yr-7.9%19.3% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/hp-printer-paper/search-terms)
## **Top hp printer paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£12K20%£23K30%£35K40%£46K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HP Papers 5 Ream I 2500 Sheets White RH98112 Printer Paper Office A4 Paper 210x297mm 80gsm 5 Ream Carton 2500 Sheets - FSC Certified Copy Paper**HP**£17.27**4.6★10,746 rev](https://www.amazon.co.uk/dp/B00DUCH35A) [2**HP Papers A4 80gsm Office Copier Paper 2 Reams (2 x 500 = 1 000 Sheets)**HP Papers**£9.32**4.6★3,346 rev](https://www.amazon.co.uk/dp/B07XKVVRLY) [3**HP Office A4 210x297mm 80gsm 500sheets/Single Ream**HP**£6.29**4.7★20,647 rev](https://www.amazon.co.uk/dp/B000JTKDCW) [4**HP Home and Office White Copier Paper TrioBox A4 80g Box of 1500 Sheets (3x500)**HP**£12.41**4.6★7,985 rev](https://www.amazon.co.uk/dp/B0913BVRTT) [5**HP Papers CHP852 A4 90 gsm FSC Premium Paper White**HP Papers**£7.69**4.7★8,257 rev](https://www.amazon.co.uk/dp/B07C73N5GX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Stick Well A4 Printer Paper - 500 Sheets White A4 Paper Compatible with Inkjet Laser Printers & Copiers Multipurpose Ideal for Home and Office Printing (1 Reams)**Stick Well**£5.54**1,418 rev4y ago](https://www.amazon.co.uk/dp/B0F54L4Q9T) [**HP Home and Office White Copier Paper TrioBox A4 80g Box of 1500 Sheets (3x500)**HP**£12.41**7,985 rev5y ago](https://www.amazon.co.uk/dp/B0913BVRTT) [**HP Papers A4 80gsm Office Copier Paper 2 Reams (2 x 500 = 1 000 Sheets)**HP Papers**£9.32**3,346 rev7y ago](https://www.amazon.co.uk/dp/B07XKVVRLY) [**HP Papers CHP852 A4 90 gsm FSC Premium Paper White**HP Papers**£7.69**8,257 rev8y ago](https://www.amazon.co.uk/dp/B07C73N5GX) [**HP Premium A4 90gsm Paper - Box of 2500sh (5x500sh)**HP**£21.82**3,493 rev8y ago](https://www.amazon.co.uk/dp/B07CGS8XGS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Stick Well A4 Printer Paper - 500 Sheets White A4 Paper Compatible with Inkjet Laser Printers & Copiers Multipurpose Ideal for Home and Office Printing (1 Reams)**Stick Well**£5.54**4.6★**▲ 55%**](https://www.amazon.co.uk/dp/B0F54L4Q9T) [**HP Premium A4 80gsm Paper - 1 Ream (500 Sheets) CHP850**HP**£7.14**4.6★**▲ 43%**](https://www.amazon.co.uk/dp/B07CB9MLZ9) [**HP InkJet Photo Paper White 100 Sheets**HP**£11.56**4.6★**▲ 41%**](https://www.amazon.co.uk/dp/B000IXYXKW) [**HP Papers Premium A4 Paper 210x297mm 80gsm 5 Ream Carton 2500 Sheets - FSC Certified Copy Paper 5 Count (Pack of 1)**HP**£20.37**4.6★**▲ 39%**](https://www.amazon.co.uk/dp/B07B447192) [**HP Home and Office White Copier Paper TrioBox A4 80g Box of 1500 Sheets (3x500)**HP**£12.41**4.6★**▲ 29%**](https://www.amazon.co.uk/dp/B0913BVRTT)
**~~View all trending →~~**
## **What buyers say about hp printer paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paper Quality**43%
*“Good paper”*
**Quality-Overall**25%
*“Excellent Quality”*
**Value For Money**10%
*“Good Value”*
**Advertised Vs Actual Product**6%
*“Just as advertised”*
**Print Quality**5%
*“Print quality looks good on it”*
**Paper Compatibility**2%
*“Paper suits my HP printer”*
**Paper Brightness**2%
*“The paper is bright white”*
**Thickness**1%
*“Good thickness”*
**Size-Overall**1%
*“Perfect size”*
**Ease Of Use**0%
*“is easier to handle”*
### **What buyers complain about **
**Paper Quality**30%
*“Low quality paper”*
**Thickness**13%
*“Didn't blow me away, isn't thin, isn't especially thick just decent white printing paper”*
**Quality-Overall**11%
*“Disappointing that a good quality item is spoiled by lack of adequate packaging”*
**Advertised Vs Actual Product**6%
*“NOT AS DESCRIBED”*
**Paper Compatibility**6%
*“My hp printer does not like this paper for some reason”*
**Print Quality**5%
*“Ive found it's even worse for colour printing with bleed through”*
**Double-Sided Printing**2%
*“Am expecting it to be rubbish for double sided printing”*
**Ease Of Cleaning**2%
*“dirty - unacceptable”*
**Smudge Resistance**2%
*“pages creased and a bit stained”*
**Value For Money**2%
*“so this is slightly expensive for worse quality paper”*
### **Top return reasons **
**Paper Quality**54%
**Size-Overall**7%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**4%
**Quality-Overall**4%
**Moist/Dry**3%
**Paper Compatibility**3%
**Water Resistance**3%
**Value For Money**2%
**Jamming/Clogging**2%
## **Common questions**
- **Is hp printer paper profitable to sell on Amazon United Kingdom?**
- The niche generates £116K/yr across 11 tracked products. 90-day search growth is -12.1%. Flapen's verdict: Skip it (37/100).
- **How competitive is the hp printer paper niche?**
- 3 brands and 68 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hp printer paper?**
- Top complaints mined from reviews: Paper Quality, Thickness, Quality-Overall. The return rate is 0.1%.
- **When does demand for hp printer paper peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the hp printer paper niche?**
- Listings span £5.54–£21.82; the average listing price is £11.47 (sweet spot $15–$100). The average incumbent carries 7,492 reviews — the moat a new listing must climb.
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