---
title: "Honeycomb Packing Paper — £60K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/honeycomb-packing-paper"
last_updated: "2026-07-31T15:15:37.188Z"
locale: en
meta:
description: "Niche score 49/100 · £60K/yr market · 48K searches/yr · £10.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £60K/yr market · 48K searches/yr · £10.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Honeycomb Packing Paper — £60K/yr Amazon UK Niche (2026) - Flapen"
---
# **honeycomb packing paper**
**Skip it**
A small market ($60K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 38Conversion 95Competition 38Returns 97Price range 35Avg price 35Brand share 47Review moat 79Quality gap 43
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****417.7**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+10.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£10.23**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£5.05–£20.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£60K**
£60K/yr · 48K searches
According to Flapen's Amazon United Kingdom niche tracking, honeycomb packing paper is a £60K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov. Verdict: Skip it — 49/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **honeycomb packing paper market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£61K–£82K**
- units × avg price
- **Conversion rate**
- **12.3%**
- **Avg BSR**
- **#80**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **201 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**19**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**18%**
- SZSYumUnion31% - Dntorx18% - Olicky10% - ZZMYSYXL9% - ecotru9% - Besitek5% - Open — no brand owns it (8 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — +10.7% search growth over the last 90 days.
1K750Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/honeycomb-packing-paper/trend)
## **Top honeycomb packing paper search terms**
- **honeycomb packing paper**30K/yr+14.6%11.8% conv. - **paper bubble wrap**12K/yr-11.0%9.3% conv. - **honeycomb paper**6K/yr+31.7%5.3% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/honeycomb-packing-paper/search-terms)
## **Top honeycomb packing paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£12K30%£18K40%£24K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SZSYumUnion Honeycomb Packing Paper Roll Alternative to Bubble Wrap for Moving House Packing Peanuts Shipping Breakables Packaging Paper Roll**SZSYumUnion**£5.65**4.4★1,040 rev](https://www.amazon.co.uk/dp/B0BFQVX2LB) [2**Honeycomb Packaging Paper Roll 50M x 30cm with Fragile Warning Sticker Alternative to Bubble Wrap Reusable Wrapping Paper for Shipping Moving Breakables and Gift**Dntorx**£8.06**4.5★147 rev](https://www.amazon.co.uk/dp/B0FH4C7H22) [3**Olicky Honeycomb Packing Paper Roll 30cm x 30m Wrapping Paper**Olicky**£8.41**4.7★425 rev](https://www.amazon.co.uk/dp/B0CJV2LLRS) [4**Honeycomb Packing Paper Roll 30cmx100m Packaging Wrap Paper with 15m Jute Rope Thick Honeycomb Cushioning Wrapping for Moving House Shipping Packing Breakables Gift Bubble Wrap Alternative**ZZMYSYXL**£15.98**4.4★23 rev](https://www.amazon.co.uk/dp/B0FDXDKJ5V) [5**ecoTru UK Honeycomb Packing Paper 30cm x 50m British Brand Bubble Wrap for Moving House Eco Alternative Small Business Packaging for Shipping Wrapping & Void Fill Recyclable & Biodegradable**ecotru**£11.61**4.5★613 rev](https://www.amazon.co.uk/dp/B0C5F4S5R6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Roll of Paper Bubble Wrap for Packing Cushioning Wrap Papers 30cm x 10M Brown Honeycomb Packing Paper for Moving House Shipping Breakables and Gifts Packaging Filler with 10 Sheet Fragile Sticker**Gaomoeny**£5.05**8 rev6mo ago](https://www.amazon.co.uk/dp/B0GGYYSTQF) [**Now products Honeycomb Packing Paper Roll 30cm x 30m - Eco-Friendly Bubble Wrap Alternative for Moving Shipping Fragile Items & Gift Wrap Recyclable Packaging**now products**£6.22**34 rev8mo ago](https://www.amazon.co.uk/dp/B0G3WL92CR) [**Dntorx Honeycomb Packaging Paper Bubble Wrap Paper 80M x 30CM - Kraft**Dntorx**£12.70**147 rev9mo ago](https://www.amazon.co.uk/dp/B0FXX7DZKV) [**UQABIK Honeycomb Packing Paper Roll - 30cm x 30m | 200% Stretchability - Eco-Friendly Kraft Wrapping Paper for Shipping Fragile Items & Moving | Plastic-Free Alternative to Bubble Wrap (Brown)**UQABIK**£7.69**60 rev9mo ago](https://www.amazon.co.uk/dp/B0FWNGSVBB) [**Honeycomb Packing Paper Packing Paper for Moving Products & Gifts Honeycomb Wrapping Paper Recyclable and Biodegradable Cushioning Packing Material with 20 Fragile Stickers (30cm x 18m)**TEASECOND**£8.35**98 rev10mo ago](https://www.amazon.co.uk/dp/B0FL7M5D1X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Roll of Paper Bubble Wrap for Packing Cushioning Wrap Papers 30cm x 10M Brown Honeycomb Packing Paper for Moving House Shipping Breakables and Gifts Packaging Filler with 10 Sheet Fragile Sticker**Gaomoeny**£5.05**4.6★**▲ 224%**](https://www.amazon.co.uk/dp/B0GGYYSTQF) [**Now products Honeycomb Packing Paper Roll 30cm x 30m - Eco-Friendly Bubble Wrap Alternative for Moving Shipping Fragile Items & Gift Wrap Recyclable Packaging**now products**£6.22**4.8★**▲ 209%**](https://www.amazon.co.uk/dp/B0G3WL92CR) [**Honeycomb Packing Paper 30cm x 30m for Moving Products & Gifts Recyclable and Biodegradable Kraft Paper Cushioning Material with 10 Fragile Sticker Labels**Besitek**£8.08**4.5★**▲ 174%**](https://www.amazon.co.uk/dp/B0B9HPNPZ3) [**Honeycomb Packaging Paper Roll 50M x 30cm with Fragile Warning Sticker Alternative to Bubble Wrap Reusable Wrapping Paper for Shipping Moving Breakables and Gift**Dntorx**£8.06**4.5★**▲ 146%**](https://www.amazon.co.uk/dp/B0FH4C7H22) [**SZSYumUnion Honeycomb Packing Paper 92M x 30cm Packing Materials for Fragile Items Alternative to Bubble Wrap for Moving House Packing Peanuts Shipping Breakables Packaging Paper Roll**SZSYumUnion**£17.09**4.4★**▲ 119%**](https://www.amazon.co.uk/dp/B09FGDWV1R)
**~~View all trending →~~**
## **What buyers say about honeycomb packing paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eco Friendliness**18%
*“Very good for recycling”*
**Quality-Overall**15%
*“Great quality and kept everything well protected and was able to be reused”*
**Value For Money**13%
*“Good value for money”*
**Ease Of Use**13%
*“Easy to use”*
**Advertised Vs Actual Product**8%
*“Did the job”*
**Durability**5%
*“Really works and is durable”*
**Recycle/Reuse**5%
*“Easy to use, and reuse”*
**Strength**4%
*“Sturdy”*
**Stretchability/Expandability/Elasticity**3%
*“It stretches well, wraps tightly, and provides great cushioning without adding weight”*
**Weight Light**2%
*“it is lightweight”*
### **What buyers complain about **
**Thickness**22%
*“Expected it to be thicker”*
**Ease Of Use**7%
*“Problems arise when you try to open out”*
**Value For Money**7%
*“I just wish it was cheaper”*
**Recycle/Reuse**7%
*“a nightmare to recycle”*
**Hard Feel**7%
*“Not easy on hands”*
**Durability**7%
*“more durable in the photos than it does in person it's very thin I wouldn't buy this again”*
**Quality-Overall**4%
*“Very poor”*
**Product Condition**4%
*“Used lots”*
**Advertised Vs Actual Product**4%
*“Not like the pictures at all”*
**Size-Overall**4%
*“the roll seems tiny -”*
### **Top return reasons **
**Size-Overall**41%
**Quality-Overall**8%
**Thickness**8%
**Advertised Vs Actual Product**7%
**Drop/Impact Protection**6%
**Value For Money**6%
**Thin**6%
**Compatibility-Overall**4%
**Functionality-Overall**4%
**Cushion**3%
## **Common questions**
- **Is honeycomb packing paper profitable to sell on Amazon United Kingdom?**
- The niche generates £60K/yr across 20 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +10.7%. Flapen's verdict: Skip it (49/100).
- **How competitive is the honeycomb packing paper niche?**
- 14 brands and 19 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in honeycomb packing paper?**
- Top complaints mined from reviews: Thickness, Ease Of Use, Value For Money. The return rate is 0.5%.
- **When does demand for honeycomb packing paper peak?**
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the honeycomb packing paper niche?**
- Listings span £5.05–£20.33; the average listing price is £10.23 (sweet spot $15–$100). The average incumbent carries 418 reviews — the moat a new listing must climb.
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