---
title: "Products — his and hers calendar 2024 - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/his-and-hers-calendar-2024/products"
last_updated: "2026-07-31T19:56:34.560Z"
locale: en
meta:
  description: "Niche score 36/100 · £2K/yr market · 8K searches/yr · £7.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 36/100 · £2K/yr market · 8K searches/yr · £7.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — his and hers calendar 2024 - Flapen"
---

# **his and hers calendar 2024**

**Skip it**

Prices mostly outside the sweet spot ($5.61–$10.00) — this niche doesn't clear our bar today.

Market size 1Growth 12Conversion 46Competition 18Returns 97Price range 0Avg price 22Brand share 44Review moat 72Quality gap 78

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****622.29**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Bad****£7.84**

avg listing price — sweet spot $15–$100

**Competition**

**Bad****79%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-26.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£2K**

£2K/yr · 8K searches

**Price range**

**Bad****£5.61–£10.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")