---
title: "Harry Potter Stationery — £19K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/harry-potter-stationery"
last_updated: "2026-07-31T16:25:18.827Z"
locale: en
meta:
description: "Niche score 38/100 · £19K/yr market · 49K searches/yr · £8.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £19K/yr market · 49K searches/yr · £8.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Harry Potter Stationery — £19K/yr Amazon UK Niche (2026) - Flapen"
---
# **harry potter stationery**
**Skip it**
A small market ($19K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 23Conversion 53Competition 63Returns 98Price range 14Avg price 25Brand share 31Review moat 47Quality gap 24
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,768.29**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£8.94**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.12–£16.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£19K**
£19K/yr · 49K searches
According to Flapen's Amazon United Kingdom niche tracking, harry potter stationery is a £19K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **harry potter stationery market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£18K–£22K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#256**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **58%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**89**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 96%
**Open market**
**8%**
- Harry Potter31% - Maped26% - Blue Sky Studios14% - Helix10% - Grupo Erik6% - Pyramid International6% - Open — no brand owns it (4 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.
4K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/harry-potter-stationery/trend)
## **Top harry potter stationery search terms**
- **harry potter stationery**31K/yr+1.2%2.2% conv. - **harry potter stationery set**11K/yr-17.2%3.0% conv. - **harry potter stationary**3K/yr+12.6%4.0% conv. - **harry potter writing set**4K/yr-20.7%3.8% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/harry-potter-stationery/search-terms)
## **Top harry potter stationery products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£96010%£2K15%£3K20%£4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Harry Potter Stationery Set by Helix - Complete Set of School Equipment**Maped**£6.39**4.7★10 rev](https://www.amazon.co.uk/dp/B0D5484PPG) [2**Harry Potter Gifts Letter Writing Set with Harry Potter Wand Pen Secret Messages Pen A5 Paper Envelopes Stamps & Wax Seal Stickers Stationery Supplies**Harry Potter**£9.62**4.6★1,918 rev](https://www.amazon.co.uk/dp/B0888CSKM8) [3**Harry Potter Gifts Stationery Set with Wand Pens Marauders Map Letter Writing Kit Paper Envelopes Wax Seals Gift for Kids Teens Collectors Fans**Harry Potter**£16.24**4.6★829 rev](https://www.amazon.co.uk/dp/B0B4D9WHYK) [4**Helix Harry Potter Pens - 4 Black Ink Pens**Helix**£3.12**4.6★182 rev](https://www.amazon.co.uk/dp/B0DGQCCH59) [5**Official Harry Potter Stationery Set - Property of Hogwarts Bumper Gift Set with A5 Notebook Tin Pencil Case Pen Stickers & School Supplies - Black Ink - Back to School Stationery for Kids**Blue Sky Studios**£12.64**4.5★2 rev](https://www.amazon.co.uk/dp/B0G618NCR5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Harry Potter Stationery Set Property of Hogwarts Gift Set - including Wand Pen A5 Notebook with Gold Foil Letter Writing Paper Envelopes Stickers and more Official Merchandise Gift Set**Blue Sky Studios**£16.95**3 rev2mo ago](https://www.amazon.co.uk/dp/B0G61DG7DL) [**Official Harry Potter Stationery Set - Property of Hogwarts Bumper Gift Set with A5 Notebook Tin Pencil Case Pen Stickers & School Supplies - Black Ink - Back to School Stationery for Kids**Blue Sky Studios**£12.64**2 rev2mo ago](https://www.amazon.co.uk/dp/B0G618NCR5) [**Harry Potter Gifts Wand Pen Set of 4 - Collectible Stationery Gift for Fans**Blue Sky Studios**£11.51**177 rev1y ago](https://www.amazon.co.uk/dp/B0F9FRV1MM) [**Get Trend Harry Potter Pencil Case Notebook Stickers and Wand Pens Stationery Set for School Supplies Office Elder Wand Hogwarts Gifts for Girls Women (Black Harry Potter)**Get Trend**£12.18**343 rev1y ago](https://www.amazon.co.uk/dp/B0DKJHSZFD) [**Harry Potter Customisable A5 Notebook and Zipped Pencil Case Stationery Set with Chibi Character Pins Sticky Notes Hogwarts School Supplies Gifts for Kids**Harry Potter**£8.10**41 rev1y ago](https://www.amazon.co.uk/dp/B0D4ZBC7SN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Harry Potter Stationery Set Property of Hogwarts Gift Set - including Wand Pen A5 Notebook with Gold Foil Letter Writing Paper Envelopes Stickers and more Official Merchandise Gift Set**Blue Sky Studios**£16.95**5.0★**▲ 547%**](https://www.amazon.co.uk/dp/B0G61DG7DL) [**Official Harry Potter Stationery Set - Property of Hogwarts Bumper Gift Set with A5 Notebook Tin Pencil Case Pen Stickers & School Supplies - Black Ink - Back to School Stationery for Kids**Blue Sky Studios**£12.64**4.5★**▲ 544%**](https://www.amazon.co.uk/dp/B0G618NCR5) [**Harry Potter Gifts Wand Pen Set of 4 - Collectible Stationery Gift for Fans**Blue Sky Studios**£11.51**4.6★**▲ 121%**](https://www.amazon.co.uk/dp/B0F9FRV1MM) [**Get Trend Harry Potter Pencil Case Notebook Stickers and Wand Pens Stationery Set for School Supplies Office Elder Wand Hogwarts Gifts for Girls Women (Black Harry Potter)**Get Trend**£12.18**4.7★**▲ 44%**](https://www.amazon.co.uk/dp/B0DKJHSZFD) [**Harry Potter Stationery Set by Helix - Complete Set of School Equipment**Maped**£6.39**4.7★**▲ 43%**](https://www.amazon.co.uk/dp/B0D5484PPG)
**~~View all trending →~~**
## **What buyers say about harry potter stationery**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**21%
*“Good price”*
**Quality-Overall**19%
*“this set feels incredibly premium”*
**Color**8%
*“The colours — burgundy, navy, and gold — look properly premium, and the whole thing feels like a themed gift rather than just random stationery thrown together”*
**Pen/Pencil Quality**8%
*“You get a nice variety of pencils, pens, and colours, so shes got plenty to choose from”*
**Design-Overall**7%
*“I think its worth the asking price of £14.99 – The classic dark design featuring the Property of Hogwarts seal gives it an authentic look and feel”*
**Advertised Vs Actual Product**6%
*“As described my grandson absolutely loved it”*
**Efficiency**6%
*“Good product and magic pen works well”*
**Fun/Entertainment Experience**6%
*“We had lots of fun using this”*
**Strength**6%
*“The notebook is solid”*
**Paper Quality**3%
*“You get writing paper, envelopes, and seal stickers, so you can actually make proper themed letters”*
### **What buyers complain about **
**Cartridge Capacity**25%
*“Not sure how long the ink will last”*
**Ink Refill**13%
*“2 of the 4 pens do not work”*
**Value For Money**13%
*“Waste of money”*
**Size-Overall**8%
*“The tin is only small so not very practical for all the items my daughter has to take to school”*
**Advertised Vs Actual Product**8%
*“that isn't branded as obviously”*
**Ink Leakage**6%
*“Ink runs out fairly quickly if using it at work”*
**Comfort-Overall**6%
*“Not very comfortable for longer writing sessions”*
### **Top return reasons **
**Defective Material/Parts**21%
**Size-Overall**17%
**Quality-Overall**17%
**Functionality-Overall**8%
**Material Quality**8%
**Foam**8%
**Product Condition**8%
**Stain Resistance**8%
**Durability**4%
## **Common questions**
- **Is harry potter stationery profitable to sell on Amazon United Kingdom?**
- The niche generates £19K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Skip it (38/100).
- **How competitive is the harry potter stationery niche?**
- 10 brands and 89 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in harry potter stationery?**
- Top complaints mined from reviews: Cartridge Capacity, Ink Refill, Value For Money. The return rate is 0.4%.
- **When does demand for harry potter stationery peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the harry potter stationery niche?**
- Listings span £3.12–£16.95; the average listing price is £8.94 (sweet spot $15–$100). The average incumbent carries 1,768 reviews — the moat a new listing must climb.
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