---
title: "Harry Potter Potions — £8K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/harry-potter-potions"
last_updated: "2026-07-31T15:16:58.143Z"
locale: en
meta:
description: "Niche score 38/100 · £8K/yr market · 19K searches/yr · £15.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £8K/yr market · 19K searches/yr · £15.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Harry Potter Potions — £8K/yr Amazon UK Niche (2026) - Flapen"
---
# **harry potter potions**
**Skip it**
A small market ($8K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 18Conversion 34Competition 14Returns 96Price range 65Avg price 77Brand share 33Review moat 69Quality gap 57
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£15.99**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****756**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£8.89–£26.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-13.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£8K**
£8K/yr · 19K searches
According to Flapen's Amazon United Kingdom niche tracking, harry potter potions is a £8K/yr Amazon United Kingdom market (19K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **harry potter potions market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **£8K–£12K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#316**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**57**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**11%**
- LDomet38% - Mystery Potions26% - MGA's Miniverse9% - Harry Potter8% - Sntieecr5% - Subtail4% - Open — no brand owns it (4 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -13.2% search growth over the last 90 days.
2K1KPrime Day '25Spike '25Black Friday '25Holiday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.8×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/harry-potter-potions/trend)
## **Top harry potter potions search terms**
- **harry potter potions**11K/yr-16.0%1.2% conv. - **harry potter potions kit**6K/yr-4.4%3.3% conv. - **harry potter potion**2K/yr-13.9%0.4% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/harry-potter-potions/search-terms)
## **Top harry potter potions products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£83920%£2K30%£3K40%£3K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LDomet Magic Potions Craft Kit for Kids - Mix 20 Glow Witch Bottles Fairy Magic Potions Making Kit - Christmas Decorations Birthday Gifts for Girls Boys 6 7 8 9 10+**LDomet**£16.44**4.6★1,311 rev](https://www.amazon.co.uk/dp/B0DG64MMV4) [2**Mystery Potions Potion Making Kit for Children with 20-Bottle & Recipe Book**Mystery Potions**£14.18**4.6★2,059 rev](https://www.amazon.co.uk/dp/B0CDKQYD8N) [3**MGAs Miniverse Make It Mini Potions Class - Harry Potter Mini Collectibles Building Set More Than 100 Pieces DIY Resin Play Replica Potions for Collectors & Kids Ages 8+ NOT Edible**MGA's Miniverse**£26.57**4.7★866 rev](https://www.amazon.co.uk/dp/B0CS24618P) [4**HARRY POTTER POTION MOOD LAMP**Harry Potter**£16.23**4.3★1,082 rev](https://www.amazon.co.uk/dp/B07JK98LSW) [5**Sntieecr Magic Potion Kit for Kids Kids Potion Making Kit with Magic Display Box DIY 20 Mixed Wizard Potion Bottles Potions Kit for Kid Gifts Arts and Crafts for Kid Ages 6-8 8-10 10-12 Years**Sntieecr**£23.71**4.3★16 rev](https://www.amazon.co.uk/dp/B0FLY5ZPF2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MGAs Miniverse Make It Mini Potions Class - Harry Potter Mini Collectibles Building Set More Than 100 Pieces DIY Resin Play Replica Potions for Collectors & Kids Ages 8+ NOT Edible**MGA's Miniverse**£26.57**866 revtoday](https://www.amazon.co.uk/dp/B0CS24618P) [**Potion Making Kit with Fairy House 20+ Magic Bottle & Lucky Gems**Fairy Potions**£17.22**83 rev9mo ago](https://www.amazon.co.uk/dp/B0FWQPHZP1) [**Sntieecr Magic Potion Kit for Kids Kids Potion Making Kit with Magic Display Box DIY 20 Mixed Wizard Potion Bottles Potions Kit for Kid Gifts Arts and Crafts for Kid Ages 6-8 8-10 10-12 Years**Sntieecr**£23.71**16 rev11mo ago](https://www.amazon.co.uk/dp/B0FLY5ZPF2) [**Harry Potter Notebook & Pen Set Cauldron Notebook & Glow in the Dark Black Ink Potion Pen with Stand Hogwarts Stationary Supplies Magical Gifts (Black Cauldron)**Harry Potter**£10.51**337 rev11mo ago](https://www.amazon.co.uk/dp/B0FM4BQL6S) [**Blue Sky Studios Harry Potter Glow-in-the-Dark Potion Pen & Cauldron Notepad Potion Master Set - Official Gift Set with Stand**Blue Sky Studios**£8.89**43 rev1y ago](https://www.amazon.co.uk/dp/B0FJMRFG8R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Potion Making Kit with Fairy House 20+ Magic Bottle & Lucky Gems**Fairy Potions**£17.22**4.5★**▲ 76%**](https://www.amazon.co.uk/dp/B0FWQPHZP1) [**Sntieecr Magic Potion Kit for Kids Kids Potion Making Kit with Magic Display Box DIY 20 Mixed Wizard Potion Bottles Potions Kit for Kid Gifts Arts and Crafts for Kid Ages 6-8 8-10 10-12 Years**Sntieecr**£23.71**4.3★**▲ 73%**](https://www.amazon.co.uk/dp/B0FLY5ZPF2) [**LDomet Magic Potions Craft Kit for Kids - Mix 20 Glow Witch Bottles Fairy Magic Potions Making Kit - Christmas Decorations Birthday Gifts for Girls Boys 6 7 8 9 10+**LDomet**£16.44**4.6★**▲ 59%**](https://www.amazon.co.uk/dp/B0DG64MMV4) [**Harry Potter Notebook & Pen Set Cauldron Notebook & Glow in the Dark Black Ink Potion Pen with Stand Hogwarts Stationary Supplies Magical Gifts (Black Cauldron)**Harry Potter**£10.51**4.4★**▲ 56%**](https://www.amazon.co.uk/dp/B0FM4BQL6S) [**HARRY POTTER POTION MOOD LAMP**Harry Potter**£16.23**4.3★**▲ 30%**](https://www.amazon.co.uk/dp/B07JK98LSW)
**~~View all trending →~~**
## **What buyers say about harry potter potions**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**45%
*“Great game for kids”*
**Gifting Purpose**29%
*“A nice gift”*
**Quality-Overall**5%
*“Great kit”*
**Value For Money**5%
*“good value for money”*
**Noise Level**4%
*“keeps the kids quiet”*
**Ease Of Use**4%
*“easy to use”*
**Advertised Vs Actual Product**2%
*“It genuinely delivers on the marketing promises”*
**Assembly/Installation**2%
*“she enjoyed putting it together”*
**Brightness/Shine/Glow**1%
*“the glow in the dark aspect is what she loved the most”*
**Creativity**1%
*“The kit allows for creativity”*
### **What buyers complain about **
**Value For Money**13%
*“It is quite pricey”*
**Instructions/User Manual/Troubleshooting**13%
*“Instructions are not fully informative”*
**Quality-Overall**13%
*“Terrible and cheap product”*
**Brightness/Shine/Glow**13%
*“The glow in the dark feature falls way below expectations”*
**Advertised Vs Actual Product**13%
*“Certainly not what was expected in terms of what you see in the picture”*
**Natural Resource Wastage**13%
*“Waste of money”*
**Leak-Proof**6%
*“Up to find they leak”*
**Size-Overall**6%
*“small”*
**Ease Of Cleaning**6%
*“then its messy trying to remove”*
### **Top return reasons **
**Gifting Purpose**29%
**Size-Overall**24%
**Defective Material/Parts**12%
**Safety Standards**6%
**Functionality-Overall**6%
**Brightness/Shine/Glow**6%
**Advertised Vs Actual Product**6%
**Value For Money**6%
**Color**6%
## **Common questions**
- **Is harry potter potions profitable to sell on Amazon United Kingdom?**
- The niche generates £8K/yr across 11 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Skip it (38/100).
- **How competitive is the harry potter potions niche?**
- 10 brands and 57 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in harry potter potions?**
- Top complaints mined from reviews: Value For Money, Instructions/User Manual/Troubleshooting, Quality-Overall. The return rate is 0.7%.
- **When does demand for harry potter potions peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.8× the quietest.
- **What does it cost to enter the harry potter potions niche?**
- Listings span £8.89–£26.57; the average listing price is £15.99 (sweet spot $15–$100). The average incumbent carries 756 reviews — the moat a new listing must climb.
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