---
title: "Harry Potter Notebook — £19K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/harry-potter-notebook"
last_updated: "2026-07-31T20:43:59.599Z"
locale: en
meta:
description: "Niche score 38/100 · £19K/yr market · 50K searches/yr · £11.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £19K/yr market · 50K searches/yr · £11.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Harry Potter Notebook — £19K/yr Amazon UK Niche (2026) - Flapen"
---
# **harry potter notebook**
**Skip it**
A small market ($19K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 23Conversion 43Competition 50Returns 97Price range 72Avg price 44Brand share 13Review moat 45Quality gap 27
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Price range**
**Good****£4.62–£41.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,971.68**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£11.31**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£19K**
£19K/yr · 50K searches
According to Flapen's Amazon United Kingdom niche tracking, harry potter notebook is a £19K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **harry potter notebook market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£17K–£23K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#488**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **76%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 96%
**Open market**
**4%**
- Grupo Erik43% - Harry Potter28% - Pyramid International11% - Blue Sky Studios11% - GWCC2% - LEATHER VILLAGE2% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.
4K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/harry-potter-notebook/trend)
## **Top harry potter notebook search terms**
- **harry potter notebook**32K/yr+0.2%2.1% conv. - **harry potter diary**9K/yr-23.6%1.3% conv. - **harry potter journal**6K/yr-9.4%1.8% conv. - **harry potter notepad**2K/yr+2.5%1.7% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/harry-potter-notebook/search-terms)
## **Top harry potter notebook products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£95210%£2K15%£3K20%£4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Grupo Erik Harry Potter A5 Notebook Hardback - Stationery Supplies Gifts**Grupo Erik**£6.30**4.5★2,774 rev](https://www.amazon.co.uk/dp/B0862X5XC1) [2**Grupo Erik Harry Potter Travel Journal Notebook - Travelling Gifts Merch**Grupo Erik**£9.64**4.7★2,758 rev](https://www.amazon.co.uk/dp/B08T1J2FWW) [3**Harry Potter Gifts A5 Notebook Set Journal with Pen Faux Leather Hardback Diary for Kids Teens Fans Travel Writing School Office Stationery Supplies (Brown UV Pen)**Harry Potter**£11.01**4.6★8,271 rev](https://www.amazon.co.uk/dp/B07WQY5HWP) [4**Pyramid International HARRY POTTER A5 Lined Wiro Notebook The Marauders Map - Official Merchandise**Pyramid International**£6.63**4.7★2,713 rev](https://www.amazon.co.uk/dp/B06XXLK96G) [5**Harry Potter Gifts A5 Notebook Set Journal with Pen Faux Leather Hardback Diary for Kids Teens Fans Travel Writing School Office Stationery Supplies (Brown Wand Pen)**Harry Potter**£12.46**4.6★8,271 rev](https://www.amazon.co.uk/dp/B0F3B9P1FK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Harry Potter Stationery Set Property of Hogwarts Gift Set - including Wand Pen A5 Notebook with Gold Foil Letter Writing Paper Envelopes Stickers and more Official Merchandise Gift Set**Blue Sky Studios**£16.95**3 rev2mo ago](https://www.amazon.co.uk/dp/B0G61DG7DL) [**Official Harry Potter Stationery Set - Property of Hogwarts Bumper Gift Set with A5 Notebook Tin Pencil Case Pen Stickers & School Supplies - Black Ink - Back to School Stationery for Kids**Blue Sky Studios**£12.64**2 rev2mo ago](https://www.amazon.co.uk/dp/B0G618NCR5) [**Blue Sky Studios Harry Potter Hedwig Notebook & Feather Pen Set Fluffy Owl-Themed Notepad Writing Gift Set for Harry Potter Fans**Blue Sky Studios**£12.42**51 rev9mo ago](https://www.amazon.co.uk/dp/B0FWS4J312) [**Harry Potter Gifts A5 Notebook Set Journal with Pen Faux Leather Hardback Diary for Kids Teens Fans Travel Writing School Office Stationery Supplies (Brown Wand Pen)**Harry Potter**£12.46**8,271 rev1y ago](https://www.amazon.co.uk/dp/B0F3B9P1FK) [**Harry Potter Notebook Journal A5 Official Merchandise Faux Leather Hardcover Writing Diary with Magnetic Closure Lined Pages Ribbon Bookmark Harry Potter Gifts (Ravenclaw)**GWCC**£12.33**14 rev1y ago](https://www.amazon.co.uk/dp/B0F2G8L5TH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Official Harry Potter Stationery Set - Property of Hogwarts Bumper Gift Set with A5 Notebook Tin Pencil Case Pen Stickers & School Supplies - Black Ink - Back to School Stationery for Kids**Blue Sky Studios**£12.64**4.5★**▲ 560%**](https://www.amazon.co.uk/dp/B0G618NCR5) [**Harry Potter Stationery Set Property of Hogwarts Gift Set - including Wand Pen A5 Notebook with Gold Foil Letter Writing Paper Envelopes Stickers and more Official Merchandise Gift Set**Blue Sky Studios**£16.95**5.0★**▲ 557%**](https://www.amazon.co.uk/dp/B0G61DG7DL) [**Harry Potter Gryffindor Zip Hooded Sweatshirt M Charcoal Maroon**GWCC**£41.23**4.1★**▲ 533%**](https://www.amazon.co.uk/dp/B07RJYVMK3) [**LEATHER VILLAGE Vintage Leather Journal 200 Handmade Vintage Deckle Edge Paper Leather bound Journal For Women Men Key Closure - Book of Shadows - Cappuccino Brown - 6X4 inches (A6)**LEATHER VILLAGE**£15.17**4.7★**▲ 379%**](https://www.amazon.co.uk/dp/B093DBV25C) [**Grupo Erik Harry Potter Sticky Notes Set - Stationery Gifts Merchandise**Grupo Erik**£5.66**4.7★**▲ 143%**](https://www.amazon.co.uk/dp/B0DFGRCXHT)
**~~View all trending →~~**
## **What buyers say about harry potter notebook**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“The diary was well made”*
**Strength**11%
*“The notebook is solid”*
**Value For Money**8%
*“I think its worth the asking price of £14.99 – The classic dark design featuring the Property of Hogwarts seal gives it an authentic look and feel”*
**Efficiency**8%
*“Good product and magic pen works well”*
**Design-Overall**5%
*“I think its worth the asking price of £14.99 – The classic dark design featuring the Property of Hogwarts seal gives it an authentic look and feel”*
**Gifting Purpose**4%
*“Magical gift”*
**Leather Quality**4%
*“Good quality leather”*
**Advertised Vs Actual Product**4%
*“Just right”*
**Reading/Writing Skills**4%
*“It was pretty magical how you have to uncover the writing”*
**Pockets/Compartments**4%
*“Lots of pockets and storage”*
### **What buyers complain about **
**Durability**25%
*“Broke”*
**Adhesion/Stickiness**25%
*“the self adhesive isnt fit for purpose”*
**Value For Money**13%
*“Expensive for what it is”*
**Size-Overall**8%
*“The tin is only small so not very practical for all the items my daughter has to take to school”*
**Advertised Vs Actual Product**8%
*“that isn't branded as obviously”*
### **Top return reasons **
**Size-Overall**46%
**Functionality-Overall**18%
**Quality-Overall**14%
**Battery Inclusion**4%
**Paper Compatibility**4%
**Scratch Resistance**4%
**Defective Material/Parts**4%
**Paper Quality**4%
**Material Quality**4%
## **Common questions**
- **Is harry potter notebook profitable to sell on Amazon United Kingdom?**
- The niche generates £19K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (38/100).
- **How competitive is the harry potter notebook niche?**
- 9 brands and 56 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in harry potter notebook?**
- Top complaints mined from reviews: Durability, Adhesion/Stickiness, Value For Money. The return rate is 0.7%.
- **When does demand for harry potter notebook peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the harry potter notebook niche?**
- Listings span £4.62–£41.23; the average listing price is £11.31 (sweet spot $15–$100). The average incumbent carries 1,972 reviews — the moat a new listing must climb.
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