---
title: "Handwriting Pens Blue — £20K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/handwriting-pens-blue"
last_updated: "2026-07-31T15:17:05.495Z"
locale: en
meta:
description: "Niche score 34/100 · £20K/yr market · 35K searches/yr · £5.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · £20K/yr market · 35K searches/yr · £5.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Handwriting Pens Blue — £20K/yr Amazon UK Niche (2026) - Flapen"
---
# **handwriting pens blue**
**Skip it**
Prices mostly outside the sweet spot ($1.21–$12.60) — this niche doesn't clear our bar today.
Market size 5Growth 18Conversion 87Competition 20Returns 99Price range 0Avg price 16Brand share 16Review moat 61Quality gap 32
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,049.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-13.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£5.76**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£20K**
£20K/yr · 35K searches
**Price range**
**Bad****£1.21–£12.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, handwriting pens blue is a £20K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 34/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **handwriting pens blue market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£35K–£46K**
- units × avg price
- **Conversion rate**
- **10.1%**
- **Avg BSR**
- **#131**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **57%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**39**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**4%**
- MANUSCRIPT61% - Berol21% - STAEDTLER5% - SHOW-ME4% - Artbiu3% - Pelikan3% - Open — no brand owns it (2 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 38 weeks — -13.1% search growth over the last 90 days.
900700Spike '26Nov '25Dec '25Feb '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/handwriting-pens-blue/trend)
## **Top handwriting pens blue search terms**
- **handwriting pens blue**14K/yr-12.2%11.3% conv. - **blue handwriting pens**8K/yr-16.0%12.0% conv. - **manuscript handwriting pens blue**5K/yr-13.8%13.2% conv. - **blue handwriting pens for school**8K/yr-6.6%12.8% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/handwriting-pens-blue/search-terms)
## **Top handwriting pens blue products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£2K20%£4K30%£6K40%£8K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**(Pack of 10) Manuscript Blue Handwriting Pens Comfort Grip School Kids Handwriter**MANUSCRIPT**£4.76**4.7★150 rev](https://www.amazon.co.uk/dp/B0CWGY2VZ6) [2**Manuscript Pen Company MANUSCRIPT Handwriting Pens Blue - pack of 12 handwriting pens with blue ink. Assorted MT010012BE**MANUSCRIPT**£6.71**4.6★860 rev](https://www.amazon.co.uk/dp/B07T1LH21C) [3**Berol Handwriting Pens | Round Shape is Easy to Hold | Washable Blue Ink | Bright Barrels | 2 Count**Berol**£1.21**4.6★5,697 rev](https://www.amazon.co.uk/dp/B002JE49PW) [4**Berol Handwriting Pen Stick Dark Blue S0879260 Pack of 6**Berol**£4.43**4.6★4,091 rev](https://www.amazon.co.uk/dp/B0046BF8XS) [5**STAEDTLER Noris - Handwriting Pen - Blue - Pack of 4 307-3 BK4**STAEDTLER**£3.91**4.7★230 rev](https://www.amazon.co.uk/dp/B0CVRCX8TP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pelikan Handwriting Pens Blue Ink 0.7 mm Nib Ergonomic Pack of 20**Pelikan**£6.77**36 rev1y ago](https://www.amazon.co.uk/dp/B0FJFG8CNC) [**STAEDTLER Noris - Handwriting Pen - Blue - Pack of 4 307-3 BK4**STAEDTLER**£3.91**230 rev1y ago](https://www.amazon.co.uk/dp/B0CVRCX8TP) [**(Pack of 10) Manuscript Blue Handwriting Pens Comfort Grip School Kids Handwriter**MANUSCRIPT**£4.76**150 rev2y ago](https://www.amazon.co.uk/dp/B0CWGY2VZ6) [**MANUSCRIPT Handwriting Pens (Pack of 3) - Black Writing Pens with Ergonomic Grip for Everyday Use Reliable Pen Multipack with Durable Tip Essential Office & School Supplies**MANUSCRIPT**£5.22**21 rev2y ago](https://www.amazon.co.uk/dp/B0CLP17TW5) [**Eziglide Handwriting Pens Blue Pack of 12 For School & Home Learning**Eziglide**£6.35**70 rev3y ago](https://www.amazon.co.uk/dp/B0C5R8SW1H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pelikan Handwriting Pens Blue Ink 0.7 mm Nib Ergonomic Pack of 20**Pelikan**£6.77**4.7★**▲ 193%**](https://www.amazon.co.uk/dp/B0FJFG8CNC) [**MANUSCRIPT Handwriting Pens (Pack of 3) - Black Writing Pens with Ergonomic Grip for Everyday Use Reliable Pen Multipack with Durable Tip Essential Office & School Supplies**MANUSCRIPT**£5.22**4.9★**▲ 108%**](https://www.amazon.co.uk/dp/B0CLP17TW5) [**STAEDTLER Noris - Handwriting Pen - Blue - Pack of 4 307-3 BK4**STAEDTLER**£3.91**4.7★**▲ 88%**](https://www.amazon.co.uk/dp/B0CVRCX8TP) [**Artbiu 8 Erasable Pens Blue - Rub Out Pens Erasable Gel Pens with Rubbers on the End Cool Friction Pen with Eraser Ballpoint Writing Pen that Rub Out Stationary Office Back to School Supplies**Artbiu**£5.46**4.1★**▲ 68%**](https://www.amazon.co.uk/dp/B0BL714NTX) [**Manuscript Handwriting Pens - Pack of 40 Handwriting Pens with Blue Ink**MANUSCRIPT**£12.60**4.7★**▲ 13%**](https://www.amazon.co.uk/dp/B00P3IMIGS)
**~~View all trending →~~**
## **What buyers say about handwriting pens blue**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Excellent product”*
**Value For Money**17%
*“Quick delivery and good price”*
**Writing Experience**15%
*“Lovely writing pen”*
**Ease Of Use**11%
*“Easy to use”*
**Comfort-Overall**8%
*“Comfortable for childrens hands”*
**Pen/Pencil Quality**8%
*“Excellent pens”*
**Grip**7%
*“The grip is good”*
**Erasability**5%
*“Great pens and the erasing works perfectly”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Ease Of Cleaning**3%
*“rub out well”*
### **What buyers complain about **
**Writing Experience**19%
*“Most of the pens were not writing clearly”*
**Ink Leakage**15%
*“The ink runs out very quickly”*
**Quality-Overall**13%
*“Awful pens”*
**Erasability**10%
*“they are not good to erase”*
**Functionality-Overall**10%
*“Dont work”*
**Cartridge Capacity**8%
*“The ink didnt work at all”*
**Paper Quality**8%
*“will not rub out writing on paper which is what we bought them for”*
**Drying Time**3%
*“All dried up”*
**Smudge Resistance**3%
*“easy to smudge”*
**Color**2%
*“Only available in standard colors. not a con for us”*
### **Top return reasons **
**Functionality-Overall**25%
**Color**20%
**Ink Refill**13%
**Quality-Overall**10%
**Writing Experience**8%
**Dry/Empty Ink**4%
**Ink Leakage**4%
**Erasability**3%
**Value For Money**2%
**Grip**2%
## **Common questions**
- **Is handwriting pens blue profitable to sell on Amazon United Kingdom?**
- The niche generates £20K/yr across 14 tracked products. 90-day search growth is -13.1%. Flapen's verdict: Skip it (34/100).
- **How competitive is the handwriting pens blue niche?**
- 8 brands and 39 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in handwriting pens blue?**
- Top complaints mined from reviews: Writing Experience, Ink Leakage, Quality-Overall. The return rate is 0.2%.
- **What does it cost to enter the handwriting pens blue niche?**
- Listings span £1.21–£12.60; the average listing price is £5.76 (sweet spot $15–$100). The average incumbent carries 1,050 reviews — the moat a new listing must climb.
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