---
title: "Reviews — greeting cards - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/greeting-cards/reviews"
last_updated: "2026-07-31T11:01:07.543Z"
locale: en
meta:
  description: "Niche score 50/100 · £178K/yr market · 362K searches/yr. Prices mostly outside the sweet spot ($3.20–$13.36) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £178K/yr market · 362K searches/yr. Prices mostly outside the sweet spot ($3.20–$13.36) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — greeting cards - Flapen"
---

# **greeting cards**

**Worth a look**

Shows low returns (0.3%), but prices mostly outside the sweet spot ($3.20–$13.36) keeps it on the watch list.

Market size 36Growth 12Conversion 71Competition 76Returns 99Price range 0Avg price 21Brand share 62Review moat 60Quality gap 42

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Conversion**

**Good****6.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,107.41**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£178K**

£178K/yr · 362K searches

**Avg price**

**Bad****£7.53**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-25.4%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£3.20–£13.36**

cheapest to priciest tracked listing — scored on the share inside $15–$100