---
title: "Green Wrapping Paper — £60K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/green-wrapping-paper"
last_updated: "2026-07-31T10:59:44.871Z"
locale: en
meta:
description: "Niche score 52/100 · £60K/yr market · 155K searches/yr. Prices mostly outside the sweet spot ($3.93–$12.55) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £60K/yr market · 155K searches/yr. Prices mostly outside the sweet spot ($3.93–$12.55) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Green Wrapping Paper — £60K/yr Amazon UK Niche (2026) - Flapen"
---
# **green wrapping paper**
**Worth a look**
Shows low returns (0.7%), but prices mostly outside the sweet spot ($3.93–$12.55) keeps it on the watch list.
Market size 15Growth 21Conversion 59Competition 76Returns 96Price range 0Avg price 21Brand share 76Review moat 86Quality gap 67
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****274.12**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-7.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.55**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£60K**
£60K/yr · 155K searches
**Price range**
**Bad****£3.93–£12.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, green wrapping paper is a £60K/yr Amazon United Kingdom market (155K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **green wrapping paper market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **£60K–£76K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#417**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **9.9%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**22 **—flat
**Sellers**
**27**
**Top-5 brand share**
**59%**
Top 20: 99%
**Top-5 click share**
**39%**
Top 20: 89%
**Open market**
**35%**
- HBell15% - DXTXTJ13% - BIHIYII12% - VGOODALL11% - Dyefor8% - HJIJIAY7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 9.0×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/green-wrapping-paper/trend)
## **Top green wrapping paper search terms**
- **green wrapping paper**82K/yr-3.2%5.9% conv. - **green wrapping paper roll**17K/yr-12.4%7.0% conv. - **wrapping paper green**9K/yr-16.2%6.8% conv. - **dark green wrapping paper**16K/yr-34.9%7.0% conv. - **green christmas wrapping paper**24K/yr+71.9%0.3% conv. - **christmas wrapping paper green**8K/yr-39.2%0.0% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/green-wrapping-paper/search-terms)
## **Top green wrapping paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£4K9%£5K12%£7K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VGOODALL Green Wrapping Paper Roll 44.5cmx10m Matt Kraft for Gifts Crafts**VGOODALL**£7.95**4.4★168 rev](https://www.amazon.co.uk/dp/B0CRZ2F523) [2**5Pcs Green Wrapping Paper 50 * 70cm Kraft Wrapping Paper for Birthday Christmas Wedding Gift Decoration**DXTXTJ**£3.93**4.5★100 rev](https://www.amazon.co.uk/dp/B0FBQPCMX1) [3**HBell Green Wrapping Paper Roll 43cm X 10m Green Matte Gift Wrap Paper Recyclable Kraft Wrapping Paper for Birthday Party Easter Wedding Baby Shower Christmas**HBell**£7.51**4.5★96 rev](https://www.amazon.co.uk/dp/B0DLX1H8KS) [4**Green Matte Gift Wrapping Paper : 12M x 43cm Solid Color Bright Wrapping Paper Roll for Christmas - Birthday - Wedding - Gift Wrapping**BIULDPY**£7.42**4.1★73 rev](https://www.amazon.co.uk/dp/B0FRMK3V56) [5**HBell Green Wrapping Paper Roll 43cm x 10m Pearly Lustre Solid Color Matte Wrapping Paper Pearlescent Kraft Gift Wrap for Birthday Party Wedding Baby Shower Christmas**HBell**£6.83**4.2★65 rev](https://www.amazon.co.uk/dp/B0DY7MGZWM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Birthday Wrapping Paper Roll 43cm*10m Star Wrapping Paper Kraft Gift Wrap paper Perfect for Birthday Party Baby Shower Christmas (Green)**HJIJIAY**£6.05**25 rev6mo ago](https://www.amazon.co.uk/dp/B0GFVGWRPN) [**Sage Green Wrapping Paper Roll Reversible Pearly-Lustre Gift Wrap Paper Perfect for Wedding Valentines Day Birthday Christmas Baby Shower - 43cm x 10m**Juertime**£7.80**127 rev6mo ago](https://www.amazon.co.uk/dp/B0GF23QQ5N) [**woric 4 Rolls Gift Wrapping Paper 43cm x 3m Sage Green Wrapping Paper**woric**£10.16**22 rev8mo ago](https://www.amazon.co.uk/dp/B0G1YBLH1T) [**Kraft & Co Recycled Kraft Wrapping Paper Roll 69cm x 20m 80gsm Durable Tear-Resistant Gift Wrap Eco-Friendly Recyclable & Biodegradable All-Occasion Wrapping Paper - Green**Kraft & Co**£7.51**300 rev10mo ago](https://www.amazon.co.uk/dp/B0FT837J5Y) [**Green Matte Gift Wrapping Paper : 12M x 43cm Solid Color Bright Wrapping Paper Roll for Christmas - Birthday - Wedding - Gift Wrapping**BIULDPY**£7.42**73 rev10mo ago](https://www.amazon.co.uk/dp/B0FRMK3V56)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sage Green Wrapping Paper Roll Reversible Pearly-Lustre Gift Wrap Paper Perfect for Wedding Valentines Day Birthday Christmas Baby Shower - 43cm x 10m**Juertime**£7.80**4.4★**▲ 458%**](https://www.amazon.co.uk/dp/B0GF23QQ5N) [**Birthday Wrapping Paper Roll 43cm*10m Star Wrapping Paper Kraft Gift Wrap paper Perfect for Birthday Party Baby Shower Christmas (Green)**HJIJIAY**£6.05**4.5★**▲ 358%**](https://www.amazon.co.uk/dp/B0GFVGWRPN) [**Green Wrapping Paper Roll 43cm*10m Green Metallic Wrapping Paper Matte Gift Wrap paper for Xmas Birthday Party Wedding Festive Decorations DIY Crafts**HJIJIAY**£6.12**4.5★**▲ 254%**](https://www.amazon.co.uk/dp/B0F1TTZGVP) [**woric 4 Rolls Gift Wrapping Paper 43cm x 3m Sage Green Wrapping Paper**woric**£10.16**4.6★**▲ 235%**](https://www.amazon.co.uk/dp/B0G1YBLH1T) [**Wikadlik Matte Green Wrapping Paper Roll 43cm x 10m Solid Color Gift Wrap Paper for Halloween Christmas Fathers Day Birthday DIY Bouquet**Wikadlik**£6.79**4.4★**▲ 219%**](https://www.amazon.co.uk/dp/B0FHVX89V4)
**~~View all trending →~~**
## **What buyers say about green wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“although it is good quality tape”*
**Color**23%
*“Lovely colour”*
**Design-Overall**12%
*“the designs are lovely”*
**Value For Money**9%
*“good value”*
**Ease Of Use**4%
*“easy to handle when wrapping”*
**Gifting Purpose**4%
*“Perfect for small gifts”*
**Adhesion/Stickiness**2%
*“Creases stay in place”*
**Durability**2%
*“something that would last a while”*
**Sharpness**1%
*“It cuts well without tearing”*
**Strength**1%
*“Strength was great”*
### **What buyers complain about **
**Size-Overall**31%
*“sheets a little small”*
**Adhesion/Stickiness**18%
*“as many have said sellotape doesnt stick at all rendering the product useless”*
**Thickness**6%
*“thin and see-through”*
**Value For Money**4%
*“expensive for what you get”*
**Grip**3%
*“No hold”*
**Wrinkles**3%
*“Creased wrapping paper”*
**Advertised Vs Actual Product**3%
*“Misleading photos of the wrapping paper in a roll”*
### **Top return reasons **
**Size-Overall**44%
**Color**35%
**Value For Money**8%
**Advertised Vs Actual Product**4%
**Quality-Overall**3%
**Functionality-Overall**3%
**Display Colors**3%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is green wrapping paper profitable to sell on Amazon United Kingdom?**
- The niche generates £60K/yr across 33 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the green wrapping paper niche?**
- 22 brands and 27 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in green wrapping paper?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Thickness. The return rate is 0.7%.
- **When does demand for green wrapping paper peak?**
- Demand peaks in Nov–Dec; the busiest month runs 9.0× the quietest.
- **What does it cost to enter the green wrapping paper niche?**
- Listings span £3.93–£12.55; the average listing price is £7.55 (sweet spot $15–$100). The average incumbent carries 274 reviews — the moat a new listing must climb.
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