---
title: "Search terms — grandma birthday card - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/grandma-birthday-card/search-terms"
last_updated: "2026-07-31T13:34:20.192Z"
locale: en
meta:
  description: "Niche score 49/100 · £62K/yr market · 111K searches/yr · £3.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · £62K/yr market · 111K searches/yr · £3.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — grandma birthday card - Flapen"
---

# **grandma birthday card**

**Skip it**

Prices mostly outside the sweet spot ($2.05–$8.33) — this niche doesn't clear our bar today.

Market size 16Growth 24Conversion 97Competition 57Returns 99Price range 0Avg price 10Brand share 74Review moat 91Quality gap 21

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****15.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****183.11**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-2.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£62K**

£62K/yr · 111K searches

**Avg price**

**Bad****£3.60**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.05–£8.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")