---
title: "Search terms — good luck cards - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/good-luck-cards/search-terms"
last_updated: "2026-07-31T12:31:52.656Z"
locale: en
meta:
  description: "Niche score 65/100 · £69K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · £69K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — good luck cards - Flapen"
---

# **good luck cards**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 17Growth 85Conversion 85Competition 83Returns 99Price range 0Avg price 13Brand share 93Review moat 96Quality gap 38

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Incredible****88.67**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****42%**

top-5 brand share — no brand owns this niche

**Growth**

**Great****+84.5%**

90-day search growth — must beat 0% to launch

**Conversion**

**Great****9.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£69K**

£69K/yr · 153K searches

**Avg price**

**Bad****£4.79**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.29–£10.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")