---
title: "Trend — girls wrapping paper birthday - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/girls-wrapping-paper-birthday/trend"
last_updated: "2026-07-31T11:56:45.406Z"
locale: en
meta:
  description: "Niche score 57/100 · £173K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £173K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — girls wrapping paper birthday - Flapen"
---

# **girls wrapping paper birthday**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 35Growth 29Conversion 86Competition 74Returns 99Price range 0Avg price 18Brand share 89Review moat 84Quality gap 40

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****46%**

top-5 brand share — no brand owns this niche

**Conversion**

**Great****9.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****327.63**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£173K**

£173K/yr · 271K searches

**Growth**

**Okay****+3.5%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£6.61**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.26–£11.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")