---
title: "Search terms — funny calendar 2025 - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/funny-calendar-2025/search-terms"
last_updated: "2026-07-31T13:30:17.441Z"
locale: en
meta:
  description: "Niche score 30/100 · £4K/yr market · 54K searches/yr · £7.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 30/100 · £4K/yr market · 54K searches/yr · £7.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — funny calendar 2025 - Flapen"
---

# **funny calendar 2025**

**Skip it**

Soft demand (-53.4% this quarter) — this niche doesn't clear our bar today.

Market size 1Growth 0Conversion 12Competition 49Returns 98Price range 0Avg price 21Brand share 34Review moat 92Quality gap 24

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****168.14**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£7.40**

avg listing price — sweet spot $15–$100

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£4K**

£4K/yr · 54K searches

**Growth**

**Bad****-53.4%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£3.32–£11.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100