---
title: "Search terms — funny birthday cards for men - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/funny-birthday-cards-for-men/search-terms"
last_updated: "2026-07-31T18:55:17.512Z"
locale: en
meta:
  description: "Niche score 51/100 · £97K/yr market · 348K searches/yr. Prices mostly outside the sweet spot ($2.41–$10.63) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £97K/yr market · 348K searches/yr. Prices mostly outside the sweet spot ($2.41–$10.63) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — funny birthday cards for men - Flapen"
---

# **funny birthday cards for men**

**Worth a look**

Shows low returns (0.1%), but prices mostly outside the sweet spot ($2.41–$10.63) keeps it on the watch list.

Market size 24Growth 23Conversion 79Competition 86Returns 100Price range 0Avg price 10Brand share 63Review moat 86Quality gap 18

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Review moat**

**Great****280.48**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****8.1%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****£97K**

£97K/yr · 348K searches

**Growth**

**Bad****-4.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£3.46**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.41–£10.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100