---
title: "Frixion Pens Blue — £18K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/frixion-pens-blue"
last_updated: "2026-07-31T11:38:00.934Z"
locale: en
meta:
description: "Niche score 29/100 · £18K/yr market · 27K searches/yr · £6.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · £18K/yr market · 27K searches/yr · £6.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Frixion Pens Blue — £18K/yr Amazon UK Niche (2026) - Flapen"
---
# **frixion pens blue**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 4Growth 6Conversion 86Competition 13Returns 98Price range 0Avg price 19Brand share 0Review moat 24Quality gap 50
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,016.18**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.77**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-37.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£18K**
£18K/yr · 27K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£5.07–£8.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, frixion pens blue is a £18K/yr Amazon United Kingdom market (27K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Nov. Verdict: Skip it — 29/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **frixion pens blue market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£34K–£41K**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#79**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**52**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- PILOT79% - Artbiu17% - ForestM2% - AYGORI2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -37.6% search growth over the last 90 days.
2K1KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Nov · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/frixion-pens-blue/trend)
## **Top frixion pens blue search terms**
- **friction pen blue**12K/yr-2.9%17.1% conv. - **frixion pens blue**5K/yr-59.7%17.1% conv. - **blue frixion pens**4K/yr-43.7%24.5% conv. - **pilot frixion erasable pens blue**4K/yr-68.2%16.2% conv. - **blue friction pen**2K/yr-43.2%15.7% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/frixion-pens-blue/search-terms)
## **Top frixion pens blue products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£2K20%£4K30%£5K40%£7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PILOT - FriXion Ball Erasable Pen - 0.7mm Tip Rollerball - 6 x Blue Pens**PILOT**£8.35**4.7★959 rev](https://www.amazon.co.uk/dp/B07SN3JBG3) [2**Artbiu 8 Erasable Pens Blue - Rub Out Pens Erasable Gel Pens with Rubbers on the End Cool Friction Pen with Eraser Ballpoint Writing Pen that Rub Out Stationary Office Back to School Supplies**Artbiu**£5.46**4.1★1,445 rev](https://www.amazon.co.uk/dp/B0BL714NTX) [3**PILOT - FriXion Ball Erasable Rollerball Pen - Medium 0.7mm Tip - 3 x Blue**PILOT**£5.07**4.6★5,959 rev](https://www.amazon.co.uk/dp/B0DQ5Q3VP8) [4**PILOT - FriXion Ball Erasable Pen - Medium 0.7mm Tip Rollerball - 5 x Blue Pens**PILOT**£7.99**4.6★19,279 rev](https://www.amazon.co.uk/dp/B07FXRKJW4) [5**PILOT - FriXion Ball Clicker Erasable Rollerball Pen - Medium 0.7mm Tip - 5 x Blue**PILOT**£8.60**4.6★11,103 rev](https://www.amazon.co.uk/dp/B07FXX5HNR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**8 Blue Friction Pens Erasable Pens Blue Ink for Daily Writing Clear Note-Taking General Use Rub out Pens with Rubbers on the End eraser pen Portable Practical Stationery for School Home Office**AYGORI**£5.50**35 rev9mo ago](https://www.amazon.co.uk/dp/B0FYNTHLZ2) [**ForestM 10pcs Blue Friction Pens - 0.7mm Erasable Gel Pens with Eraser on End Ideal for Kids & Adults School Office Work Paperwork Stationery Supplies**ForestM**£5.59**138 rev1y ago](https://www.amazon.co.uk/dp/B0DT3VLZL9) [**PILOT - FriXion Ball Erasable Rollerball Pen - Medium 0.7mm Tip - 3 x Blue**PILOT**£5.07**5,959 rev1y ago](https://www.amazon.co.uk/dp/B0DQ5Q3VP8) [**PILOT - FriXion Ball Clicker Erasable Pen Set - Medium 0.7mm Tip Rollerball - 1 x Blue Pen 3 x Blue Refills**PILOT**£5.81**1,471 rev2y ago](https://www.amazon.co.uk/dp/B0D4ZFJC6L) [**PILOT Frixion Clicker - Retractable Erasable Gel Ink Pens - Blue Ink - Medium 0.7mm Nib - Blister Pack of 2 + 6 Bonus Refills**PILOT**£8.97**341 rev3y ago](https://www.amazon.co.uk/dp/B0BTQ5MCZ8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**8 Blue Friction Pens Erasable Pens Blue Ink for Daily Writing Clear Note-Taking General Use Rub out Pens with Rubbers on the End eraser pen Portable Practical Stationery for School Home Office**AYGORI**£5.50**3.6★**▲ 220%**](https://www.amazon.co.uk/dp/B0FYNTHLZ2) [**PILOT - FriXion Ball Erasable Rollerball Pen - Medium 0.7mm Tip - 3 x Blue**PILOT**£5.07**4.6★**▲ 147%**](https://www.amazon.co.uk/dp/B0DQ5Q3VP8) [**PILOT - FriXion Ball Clicker Erasable Pen Set - Medium 0.7mm Tip Rollerball - 1 x Blue Pen 3 x Blue Refills**PILOT**£5.81**4.7★**▲ 47%**](https://www.amazon.co.uk/dp/B0D4ZFJC6L) [**PILOT - FriXion Ball Erasable Pen - 0.7mm Tip Rollerball - 6 x Blue Pens**PILOT**£8.35**4.7★**▲ 40%**](https://www.amazon.co.uk/dp/B07SN3JBG3) [**PILOT - FriXion Ball Erasable Pen - Medium 0.7mm Tip Rollerball - 5 x Blue Pens**PILOT**£7.99**4.6★**▲ 15%**](https://www.amazon.co.uk/dp/B07FXRKJW4)
**~~View all trending →~~**
## **What buyers say about frixion pens blue**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Writing Experience**23%
*“makes my writing look good”*
**Erasability**17%
*“nice that you can erase”*
**Quality-Overall**15%
*“Brilliant pens”*
**Value For Money**10%
*“Great value”*
**Pen/Pencil Quality**8%
*“Excellent pens”*
**Durability**5%
*“Last fairly long”*
**Comfort-Overall**4%
*“I have been told my children that it feels nice to hold”*
**Ease Of Cleaning**2%
*“rub out well”*
**Color**2%
*“My favourite pens love the blue”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Quality-Overall**16%
*“Awful pens”*
**Ink Leakage**13%
*“The ink runs out very quickly”*
**Erasability**11%
*“Moreover, the quality of the eraser is poor and tends to be aggressive on the paper”*
**Writing Experience**10%
*“Most of the pens were not writing clearly”*
**Functionality-Overall**9%
*“Dont work”*
**Value For Money**8%
*“A little expensive for what they are”*
**Cartridge Capacity**8%
*“However, these pens are very expensive and not good value for money at all because they run out of ink so quickly”*
**Thickness**7%
*“I found the 0.5 pens too thin”*
**Durability**4%
*“they break easily”*
**Smudge Resistance**2%
*“easy to smudge”*
### **Top return reasons **
**Functionality-Overall**17%
**Quality-Overall**14%
**Color**11%
**Writing Experience**8%
**Erasability**7%
**Value For Money**7%
**Ink Refill**7%
**Dry/Empty Ink**4%
**Ink Leakage**4%
**Advertised Vs Actual Product**3%
## **Common questions**
- **Is frixion pens blue profitable to sell on Amazon United Kingdom?**
- The niche generates £18K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -37.6%. Flapen's verdict: Skip it (29/100).
- **How competitive is the frixion pens blue niche?**
- 4 brands and 52 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in frixion pens blue?**
- Top complaints mined from reviews: Quality-Overall, Ink Leakage, Erasability. The return rate is 0.3%.
- **When does demand for frixion pens blue peak?**
- Demand peaks in Sep–Nov; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the frixion pens blue niche?**
- Listings span £5.07–£8.97; the average listing price is £6.77 (sweet spot $15–$100). The average incumbent carries 6,016 reviews — the moat a new listing must climb.
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