---
title: "Friction Pen Blue Refills — £86K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/friction-pen-blue-refills"
last_updated: "2026-07-31T10:59:52.903Z"
locale: en
meta:
description: "Niche score 43/100 · £86K/yr market · 88K searches/yr · £7.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £86K/yr market · 88K searches/yr · £7.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Friction Pen Blue Refills — £86K/yr Amazon UK Niche (2026) - Flapen"
---
# **friction pen blue refills**
**Skip it**
Prices mostly outside the sweet spot ($4.96–$13.90) — this niche doesn't clear our bar today.
Market size 22Growth 8Conversion 95Competition 51Returns 99Price range 0Avg price 22Brand share 4Review moat 38Quality gap 78
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,686.7**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£86K**
£86K/yr · 88K searches
**Avg price**
**Bad****£7.79**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-34.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£4.96–£13.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, friction pen blue refills is a £86K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov. Verdict: Skip it — 43/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **friction pen blue refills market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£97K–£117K**
- units × avg price
- **Conversion rate**
- **12.6%**
- **Avg BSR**
- **#176**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **74%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**42**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 98%
**Open market**
**1%**
- PILOT90% - ZenithCove3% - Lumoia3% - JagFond1% - WrteEase1% - Zouwel1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -34.5% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/friction-pen-blue-refills/trend)
## **Top friction pen blue refills search terms**
- **frixion pens refills**38K/yr-32.0%15.5% conv. - **pilot frixion erasable pens refills**29K/yr-33.7%12.6% conv. - **pilot frixion refills**7K/yr-28.1%8.0% conv. - **frixion refills**4K/yr-40.8%12.8% conv. - **frixion pen refills**3K/yr-38.7%11.1% conv. - **pilot frixion erasable pens refills black**2K/yr-14.9%12.8% conv. - **frixion pens refills black**2K/yr-11.9%18.1% conv. - **pilot frixion erasable pens refills blue**2K/yr-73.2%15.3% conv. - **frixion pens refills blue**1K/yr-67.8%20.7% conv. - **friction pen blue refills**574/yr-15.4%21.6% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/friction-pen-blue-refills/search-terms)
## **Top friction pen blue refills products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£9K15%£13K20%£17K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PILOT - Pack of 2 sets of 3 Refills 0 7 - Erasable ink for Frixion - Medium - Black**PILOT**£6.95**4.7★1,743 rev](https://www.amazon.co.uk/dp/B07SN3YJZF) [2**PILOT - Pack of 2 sets of 6 Refills 0 7 - Erasable ink for Frixion - Medium - blue**PILOT**£10.42**4.7★1,652 rev](https://www.amazon.co.uk/dp/B07SHSTQTS) [3**PILOT - FriXion Erasable Rollerball Ink Refills - Medium 0.7mm Tip - 6 x Blue - for FriXion Ball & FriXion Clicker Pens**PILOT**£6.49**4.6★5,515 rev](https://www.amazon.co.uk/dp/B07SJS82CZ) [4**PILOT - Pack of 4 sets of 3 Refills 0 7 - Erasable ink for Frixion - Medium - Black**PILOT**£11.37**4.6★2,822 rev](https://www.amazon.co.uk/dp/B07SGQMK9W) [5**Frixion Erasable Pens Bundle of 9 Refill Black Gel Ink Fine Point 07**PILOT**£10.25**4.7★1,120 rev](https://www.amazon.co.uk/dp/B08XBRDCS8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**12Pcs 0.7MM Erasable Pen Refills Compatible with Pilot Frixion Pens**Lumoia**£5.06**9 rev4mo ago](https://www.amazon.co.uk/dp/B0GSZRPFZL) [**16 Pcs Erasable Pen Refills for Pilot Frixion 0.5mm Refills 4 Colors Black Blue Red Green Fine Tip Gel Ink Multi Color Pens Smooth Writing Clean Erasing for School Office Journaling Note-Taking**Dbaemu**£6.47**2 rev5mo ago](https://www.amazon.co.uk/dp/B0GL76VQS5) [**33Pack Erasable Pen Refills Black Ink 0.7mm Compatible with Pilot Frixion**Zouwel**£7.33**18 rev6mo ago](https://www.amazon.co.uk/dp/B0GJJQ784Z) [**24-Pack Erasable Pen Refills Compatible with Pilot Frixion Pens**WrteEase**£7.62**1 rev6mo ago](https://www.amazon.co.uk/dp/B0GJ9WRHXS) [**12Pcs 0.7MM Erasable Pen Refills for Pilot Frixion Pens**Lumoia**£4.96**9 rev6mo ago](https://www.amazon.co.uk/dp/B0GH19JFR2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**12Pcs 0.7MM Erasable Pen Refills Compatible with Pilot Frixion Pens**Lumoia**£5.06**3.6★**▲ 288%**](https://www.amazon.co.uk/dp/B0GSZRPFZL) [**16 Pcs Erasable Pen Refills for Pilot Frixion 0.5mm Refills 4 Colors Black Blue Red Green Fine Tip Gel Ink Multi Color Pens Smooth Writing Clean Erasing for School Office Journaling Note-Taking**Dbaemu**£6.47**3.0★**▲ 235%**](https://www.amazon.co.uk/dp/B0GL76VQS5) [**PILOT - FriXion Ball Clicker Erasable Rollerball Pen Set - Medium 0.7mm Tip - 1 x Black 3 x Refills**PILOT**£6.04**4.7★**▲ 148%**](https://www.amazon.co.uk/dp/B0D4ZB46LY) [**24-Pack Erasable Pen Refills Compatible with Pilot Frixion Pens**WrteEase**£7.62**1.0★**▲ 98%**](https://www.amazon.co.uk/dp/B0GJ9WRHXS) [**PILOT - Pack of 2 sets of 6 Refills 0 7 - Erasable ink for Frixion - Medium - blue**PILOT**£10.42**4.7★**▲ 53%**](https://www.amazon.co.uk/dp/B07SHSTQTS)
**~~View all trending →~~**
## **What buyers say about friction pen blue refills**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Excellent Product”*
**Ink Refill**14%
*“it is the nice blue ink that you expect”*
**Value For Money**13%
*“are cheaper than buying new original pens”*
**Advertised Vs Actual Product**9%
*“Product is just as advertised”*
**Erasability**6%
*“Great eraseable pen refills”*
**Size-Overall**6%
*“The refills fit perfectly”*
**Color**5%
*“Colour is good -”*
**Writing Experience**5%
*“that also might be because the nib is slightly thicker. which makes writing more comfortable to me.”*
**Cartridge/Ink Quality**5%
*“The ink is rich and smooth and writes with a fine line with no ink splatters”*
**Compatibility-Overall**4%
*“its decent value for good compatibles”*
### **What buyers complain about **
**Color**15%
*“Very poor quality and grey”*
**Quality-Overall**14%
*“Very poor quality and grey”*
**Size-Overall**8%
*“Did not fit in my Frixion pen”*
**Durability**8%
*“Do not last”*
**Value For Money**6%
*“They may be much cheaper than the originals”*
**Ink Refill**5%
*“These refills are pretty expensive”*
**Wrinkles**5%
*“THEY ARE VERY FAINT IN COLOUR AND RUN OUT VERY VERY QUICKLY”*
**Print Quality**4%
*“Ink is a light colour rather than black”*
**Ink Leakage**4%
*“The ink flow keeps stopping”*
**Advertised Vs Actual Product**3%
*“Not the same”*
### **Top return reasons **
**Ink Refill**31%
**Size-Overall**24%
**Color**14%
**Compatibility-Overall**7%
**Functionality-Overall**6%
**Dry/Empty Ink**4%
**Quality-Overall**3%
**Ink Leakage**2%
**Cartridge Capacity**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is friction pen blue refills profitable to sell on Amazon United Kingdom?**
- The niche generates £86K/yr across 23 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -34.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the friction pen blue refills niche?**
- 7 brands and 42 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in friction pen blue refills?**
- Top complaints mined from reviews: Color, Quality-Overall, Size-Overall. The return rate is 0.2%.
- **When does demand for friction pen blue refills peak?**
- Demand peaks in Nov; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the friction pen blue refills niche?**
- Listings span £4.96–£13.90; the average listing price is £7.79 (sweet spot $15–$100). The average incumbent carries 2,687 reviews — the moat a new listing must climb.
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