---
title: "Search terms — football wrapping paper - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/football-wrapping-paper/search-terms"
last_updated: "2026-07-31T13:30:25.586Z"
locale: en
meta:
  description: "Niche score 54/100 · £49K/yr market · 80K searches/yr. Prices mostly outside the sweet spot ($3.08–$11.83) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £49K/yr market · 80K searches/yr. Prices mostly outside the sweet spot ($3.08–$11.83) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — football wrapping paper - Flapen"
---

# **football wrapping paper**

**Worth a look**

Shows low returns (0.3%), but prices mostly outside the sweet spot ($3.08–$11.83) keeps it on the watch list.

Market size 12Growth 70Conversion 84Competition 59Returns 99Price range 0Avg price 19Brand share 74Review moat 78Quality gap 22

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****439.52**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Growth**

**Good****+52.3%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£6.66**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£49K**

£49K/yr · 80K searches

**Price range**

**Bad****£3.08–£11.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100