---
title: "Food Diary — £54K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/food-diary"
last_updated: "2026-07-31T14:01:28.736Z"
locale: en
meta:
description: "Niche score 39/100 · £54K/yr market · 190K searches/yr · £8.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £54K/yr market · 190K searches/yr · £8.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Food Diary — £54K/yr Amazon UK Niche (2026) - Flapen"
---
# **food diary**
**Skip it**
Prices mostly outside the sweet spot ($3.97–$15.60) — this niche doesn't clear our bar today.
Market size 14Growth 18Conversion 40Competition 42Returns 96Price range 5Avg price 25Brand share 43Review moat 55Quality gap 53
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,286.57**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£8.87**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-13.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£54K**
£54K/yr · 190K searches
**Price range**
**Bad****£3.97–£15.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, food diary is a £54K/yr Amazon United Kingdom market (190K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 39/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **food diary market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£53K–£71K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#298**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **48%**
- **Out of stock**
- **13.1%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **215 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **—flat
**Sellers**
**20**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 99%
**Open market**
**16%**
- Journaltastic26% - Boxclever Press25% - rockthemod11% - Bloomingorgeous9% - 1st Choice7% - BIROYAL5% - Open — no brand owns it (8 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.
15K10KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/food-diary/trend)
## **Top food diary search terms**
- **food diary**105K/yr-16.8%1.9% conv. - **food diary journal**34K/yr-10.6%2.6% conv. - **food journal**26K/yr-9.2%2.0% conv. - **food journals for weight loss**9K/yr+0.3%1.9% conv. - **diet diary**6K/yr+6.7%1.7% conv. - **diet planner**5K/yr-21.6%1.2% conv. - **food diaries**5K/yr-11.2%1.0% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/food-diary/search-terms)
## **Top food diary products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£11K30%£16K40%£22K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Boxclever Press Food Journal. Undated 13-Week Food Diary with Food Planner Trackers & More. Weight Loss Journal works with most well known Diet Plans. Food Diary Journal to track meals and progress.**Boxclever Press**£6.72**4.5★4,814 rev](https://www.amazon.co.uk/dp/B0CG6LZK14) [2**Food Diary - Food Journal Undated 6 Months for Weight Loss Meal Planner to Count Calories 5.8 x 8.3 Keep Healthy Diet & Achieve Fitness Goals - Pink**Journaltastic**£9.26**4.8★20 rev](https://www.amazon.co.uk/dp/B0FC69F8LQ) [3**Food Diary and Symptom Log: A5 Food Diary Journal Daily Tracker for Meals Mood IBS IBD Crohns & other Symptoms. Including Water Exercise and Well-Being - 2 months (62 days)**1st Choice**£7.96**4.2★82 rev](https://www.amazon.co.uk/dp/B0FL4B1JV8) [4**S W Slimming Diet Healthy Food Mood Fitness Tracker Journal Log Book Diary Full Colour | Slimming World Compatible 12 Week (A6)**rockthemod**£5.20**4.0★1,120 rev](https://www.amazon.co.uk/dp/B07PQYXKZ8) [5**Food Diary - Food Journal Undated 6 Months for Weight Loss Meal Planner to Count Calories 5.8 x 8.3 Keep Healthy Diet & Achieve Fitness Goals - Purple**Journaltastic**£7.81**4.8★20 rev](https://www.amazon.co.uk/dp/B0FC6CN7WC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cherry Printers | Safer Food Better Business Diary Refill | 52-Week SFBB Food Safety Diary Book | HACCP Record Keeping | Staff Training | Kitchen Hygiene & Compliance | A4 Wiro Bound**Cherry Printers**£10.36**11 rev9mo ago](https://www.amazon.co.uk/dp/B0FXLN978Z) [**Food Diary and Symptom Log: A5 Food Diary Journal Daily Tracker for Meals Mood IBS IBD Crohns & other Symptoms. Including Water Exercise and Well-Being - 2 months (62 days)**1st Choice**£7.96**82 rev11mo ago](https://www.amazon.co.uk/dp/B0FL4B1JV8) [**10-Week Food Diary & Wellness Journal Includes Mental Health Journal Meal Planner Gym Log Book & Habit Trackers - 160 pages Weight Loss Tracker for Men & Women to Reach Wellness Goals (Green)**BIROYAL**£5.10**3 rev12mo ago](https://www.amazon.co.uk/dp/B0FKN1FQ5J) [**BIROYAL 10-Week Food Diary & Wellness Journal Includes Mental Health Journal Meal Planner Gym Log Book & Habit Trackers - 160 pages Weight Loss Tracker for Men & Women to Reach Wellness Goals**BIROYAL**£4.84**5 rev12mo ago](https://www.amazon.co.uk/dp/B0FKMZV5YS) [**Food Diary - Food Journal Undated 6 Months for Weight Loss Meal Planner to Count Calories 5.8 x 8.3 Keep Healthy Diet & Achieve Fitness Goals - Pink**Journaltastic**£9.26**20 rev1y ago](https://www.amazon.co.uk/dp/B0FC69F8LQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KUNITSA CO. Food and Exercise Journal for Women. Track Meals Nutrition and Weight Loss - 90 days (Pink) 8.5 x 6**KUNITSA CO.**£15.60**4.6★**▲ 312%**](https://www.amazon.co.uk/dp/B08BNPHFDZ) [**Cherry Printers | Safer Food Better Business Diary Refill | 52-Week SFBB Food Safety Diary Book | HACCP Record Keeping | Staff Training | Kitchen Hygiene & Compliance | A4 Wiro Bound**Cherry Printers**£10.36**4.1★**▲ 219%**](https://www.amazon.co.uk/dp/B0FXLN978Z) [**10-Week Food Diary & Wellness Journal Includes Mental Health Journal Meal Planner Gym Log Book & Habit Trackers - 160 pages Weight Loss Tracker for Men & Women to Reach Wellness Goals (Green)**BIROYAL**£5.10**5.0★**▲ 158%**](https://www.amazon.co.uk/dp/B0FKN1FQ5J) [**Food Diary - Food Journal Undated 6 Months for Weight Loss Meal Planner to Count Calories 5.8 x 8.3 Keep Healthy Diet & Achieve Fitness Goals - Pink**Journaltastic**£9.26**4.8★**▲ 62%**](https://www.amazon.co.uk/dp/B0FC69F8LQ) [**BIROYAL 10-Week Food Diary & Wellness Journal Includes Mental Health Journal Meal Planner Gym Log Book & Habit Trackers - 160 pages Weight Loss Tracker for Men & Women to Reach Wellness Goals**BIROYAL**£4.84**3.8★**▲ 55%**](https://www.amazon.co.uk/dp/B0FKMZV5YS)
**~~View all trending →~~**
## **What buyers say about food diary**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**37%
*“Easy use”*
**Advertised Vs Actual Product**17%
*“Exactly as expected”*
**Value For Money**16%
*“I did buy one as its a lot cheaper”*
**Document Organizing/Classification**12%
*“Super handy for weekly planning”*
**Quality-Overall**6%
*“Lovely quality cover”*
**Design-Overall**6%
*“The layout is very clear and well structured, with dedicated spaces for daily checks, batch notes, issues and sign offs”*
**Color**2%
*“Good size and pretty colour”*
**Print Quality**1%
*“A beautifully printed journal”*
**Paper Quality**1%
*“Great paper quality”*
### **What buyers complain about **
**Size-Overall**58%
*“so not really impressed with the size”*
**Writing Experience**21%
*“Can't write in it”*
**Ease Of Use**4%
*“the smaller version is hard to use”*
**Advertised Vs Actual Product**3%
*“Pictures do not reflect what the cover looks like”*
**Quality-Overall**3%
*“Look cheap”*
**Value For Money**3%
*“This looks and feels more expensive than it is”*
**Print Quality**3%
*“very ugly print on front”*
### **Top return reasons **
**Size-Overall**65%
**Quality-Overall**5%
**Value For Money**5%
**Writing Experience**4%
**Advertised Vs Actual Product**4%
**Print Quality**4%
**Paper Quality**2%
**Gifting Purpose**1%
**Software/Application**1%
**Functionality-Overall**1%
## **Common questions**
- **Is food diary profitable to sell on Amazon United Kingdom?**
- The niche generates £54K/yr across 21 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Skip it (39/100).
- **How competitive is the food diary niche?**
- 14 brands and 20 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in food diary?**
- Top complaints mined from reviews: Size-Overall, Writing Experience, Ease Of Use. The return rate is 0.8%.
- **When does demand for food diary peak?**
- Demand peaks in Jan–Feb; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the food diary niche?**
- Listings span £3.97–£15.60; the average listing price is £8.87 (sweet spot $15–$100). The average incumbent carries 1,287 reviews — the moat a new listing must climb.
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