---
title: "Foil Wrapping Paper — £7K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/foil-wrapping-paper"
last_updated: "2026-07-31T10:59:20.043Z"
locale: en
meta:
description: "Niche score 39/100 · £7K/yr market · 50K searches/yr · £7.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £7K/yr market · 50K searches/yr · £7.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Foil Wrapping Paper — £7K/yr Amazon UK Niche (2026) - Flapen"
---
# **foil wrapping paper**
**Skip it**
Prices mostly outside the sweet spot ($4.12–$10.52) — this niche doesn't clear our bar today.
Market size 2Growth 14Conversion 23Competition 61Returns 96Price range 0Avg price 22Brand share 66Review moat 72Quality gap 43
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****616.33**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****£7.76**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-21.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£7K**
£7K/yr · 50K searches
**Price range**
**Bad****£4.12–£10.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, foil wrapping paper is a £7K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 65% of demand. Verdict: Skip it — 39/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **foil wrapping paper market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£12K–£16K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#687**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **27.7%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **247 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 95%
**Open market**
**30%**
- HJIJIAY19% - Karrma Ltd.18% - ZJHiome10% - Wikadlik9% - Juertime8% - Vaktop5%
## **Demand**
Weekly Amazon search volume, last 33 weeks — -21.7% search growth over the last 90 days.
7K5KSpike '26Prime Day '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/foil-wrapping-paper/trend)
## **Top foil wrapping paper search terms**
- **holographic wrapping paper**8K/yr-7.4%3.0% conv. - **foil wrapping paper**13K/yr-19.9%1.9% conv. - **metallic wrapping paper**11K/yr-33.5%2.0% conv. - **foil christmas wrapping paper**12K/yr-45.4%0.0% conv. - **metallic christmas wrapping paper**6K/yr-40.6%0.0% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/foil-wrapping-paper/search-terms)
## **Top foil wrapping paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2848%£56912%£85316%£1K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Set Of 4 Sparkling Holographic Gift Wrapping Paper Roll any Shiny Foil Party Roll Paper Wedding BirthdayValentines Day Christmas Bag Present Craft Art Decoration Wrapping Paper Roll Size 2m x 70Cm**Karrma Ltd.**£8.37**4.2★136 rev](https://www.amazon.co.uk/dp/B08QZX6XX1) [2**Silver Holographic Wrapping Paper Roll 43cm x 10m Silver Metallic Gift Wrapping Paper Shiny Stars Gift Wrap for Birthday Party Wedding Baby Shower Holiday Christmas**HJIJIAY**£7.37**4.7★37 rev](https://www.amazon.co.uk/dp/B0GKBGX21N) [3**Wikadlik Blue Holographic Wrapping Paper Cute Stars Gift Wrap Paper for Fathers Day Birthday Wedding Bridal Shower Baby Shower Party**Wikadlik**£10.12**4.6★222 rev](https://www.amazon.co.uk/dp/B0DYJY17PM) [4**Sliver Metallic Wrapping Paper Roll 43cm*10m Solid Color Foil Gift Wrapping Paper Perfect for Wedding Birthday Valentines Day Christmas Baby Shower Festive Decoration**ZJHiome**£6.47**4.5★84 rev](https://www.amazon.co.uk/dp/B0D2X1G1TP) [5**60 Sheets Metallic Wrapping Paper Silver Wrapping Paper Sheets Foil Gift Wrapping Paper for Wedding Birthday Valentines Day Christmas Baby Shower Festive Decoration (43cm/16.9in)**Vaktop**£4.12**4.0★20 rev](https://www.amazon.co.uk/dp/B0CY1YCM9R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Holographic Blue Wrapping Paper 43 * 60cm Metallic Shining Blue Wrapping Paper Stars Design for Fathers Day Birthday Christmas Decoration**DXTXTJ**£4.15**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H1WM68Y3) [**Silver Holographic Wrapping Paper Roll 43cm x 10m Silver Metallic Gift Wrapping Paper Shiny Stars Gift Wrap for Birthday Party Wedding Baby Shower Holiday Christmas**HJIJIAY**£7.37**37 rev6mo ago](https://www.amazon.co.uk/dp/B0GKBGX21N) [**Black Holographic Wrapping Paper Roll 43cm x 10m Black Metallic Gift Wrapping Paper Shiny Stars Gift Wrap for Birthday Party Wedding Baby Shower Holiday Christmas**HJIJIAY**£7.99**37 rev6mo ago](https://www.amazon.co.uk/dp/B0GK9X24FS) [**Blue Holographic Wrapping Paper Roll 43cm x 10m Blue Metallic Gift Wrapping Paper Shiny Stars Gift Wrap for Birthday Party Wedding Baby Shower Holiday Christmas**HJIJIAY**£7.39**37 rev6mo ago](https://www.amazon.co.uk/dp/B0GK9ZQTH6) [**Pink Holographic Wrapping Paper Metallic Glitter Star Gift Wrap Paper Roll for Birthday Wedding Valentines Day Baby Shower Christmas - 43cm x 10m**Juertime**£8.78**36 rev6mo ago](https://www.amazon.co.uk/dp/B0GH78SR4Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Holographic Blue Wrapping Paper 43 * 60cm Metallic Shining Blue Wrapping Paper Stars Design for Fathers Day Birthday Christmas Decoration**DXTXTJ**£4.15**0.0★**▲ 900%**](https://www.amazon.co.uk/dp/B0H1WM68Y3) [**Blue Holographic Wrapping Paper Metallic Glitter Star Gift Wrap Paper Roll for Birthday Wedding Fathers Day Valentines Day Christmas - 43cm x 10m**Juertime**£8.32**4.8★**▲ 900%**](https://www.amazon.co.uk/dp/B0GH7CRYBD) [**Black Holographic Wrapping Paper Metallic Glitter Star Gift Wrap Paper Roll for Birthday Valentines Day Fathers Day Christmas Graduation - 43cm x 10m**Juertime**£8.17**4.8★**▲ 900%**](https://www.amazon.co.uk/dp/B0GH7D19KJ) [**Blue Holographic Wrapping Paper Roll 43cm x 10m Blue Metallic Gift Wrapping Paper Shiny Stars Gift Wrap for Birthday Party Wedding Baby Shower Holiday Christmas**HJIJIAY**£7.39**4.7★**▲ 800%**](https://www.amazon.co.uk/dp/B0GK9ZQTH6) [**Silver Holographic Wrapping Paper Roll 43cm x 10m Silver Metallic Gift Wrapping Paper Shiny Stars Gift Wrap for Birthday Party Wedding Baby Shower Holiday Christmas**HJIJIAY**£7.37**4.7★**▲ 699%**](https://www.amazon.co.uk/dp/B0GKBGX21N)
**~~View all trending →~~**
## **What buyers say about foil wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Excellent quality”*
**Color**14%
*“Amazing colour”*
**Thickness**11%
*“The paper is thick”*
**Gifting Purpose**10%
*“It's ideal for any occasion gifts”*
**Brightness/Shine/Glow**8%
*“Pretty and sparkling”*
**Value For Money**6%
*“its also fantastic value”*
**Ease Of Use**4%
*“Wonderful product easy to use”*
**Strength**3%
*“Strong product”*
**Design-Overall**2%
*“The design is lovely”*
**Adhesion/Stickiness**2%
*“Great product, weeds like a dream, adheres well”*
### **What buyers complain about **
**Value For Money**14%
*“It is a little more expensive”*
**Adhesion/Stickiness**12%
*“celotape does not stick”*
**Thickness**8%
*“The paper feels thick”*
**Size-Overall**6%
*“won't fit everything”*
**Advertised Vs Actual Product**5%
*“i should of read the description better”*
**Ease Of Use**5%
*“Not easy to weed”*
**Allergies**3%
*“be wary of allergy”*
**Smell**3%
*“Really beautiful, unfortunately the smell of the material used to make it is really strong and it set off my latex allergy on the skin of my hands”*
### **Top return reasons **
**Size-Overall**31%
**Color**18%
**Advertised Vs Actual Product**14%
**Quality-Overall**11%
**Strength**5%
**Defective Material/Parts**4%
**Thin**3%
**Display Colors**3%
**Thickness**3%
**Material Quality**3%
## **Common questions**
- **Is foil wrapping paper profitable to sell on Amazon United Kingdom?**
- The niche generates £7K/yr across 24 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -21.7%. Flapen's verdict: Skip it (39/100).
- **How competitive is the foil wrapping paper niche?**
- 15 brands and 21 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in foil wrapping paper?**
- Top complaints mined from reviews: Value For Money, Adhesion/Stickiness, Thickness. The return rate is 0.8%.
- **What does it cost to enter the foil wrapping paper niche?**
- Listings span £4.12–£10.52; the average listing price is £7.76 (sweet spot $15–$100). The average incumbent carries 616 reviews — the moat a new listing must climb.
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