---
title: "Flower Wrapping Paper — £69K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/flower-wrapping-paper"
last_updated: "2026-07-31T11:39:07.348Z"
locale: en
meta:
description: "Niche score 51/100 · £69K/yr market · 248K searches/yr · £5.99 avg price. Soft demand (-35.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £69K/yr market · 248K searches/yr · £5.99 avg price. Soft demand (-35.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Flower Wrapping Paper — £69K/yr Amazon UK Niche (2026) - Flapen"
---
# **flower wrapping paper**
**Worth a look**
Shows low returns (0.5%), but soft demand (-35.9% this quarter) keeps it on the watch list.
Market size 17Growth 7Conversion 55Competition 77Returns 98Price range 27Avg price 17Brand share 85Review moat 74Quality gap 58
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Review moat**
**Good****520.29**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£3.22–£19.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£69K**
£69K/yr · 248K searches
**Avg price**
**Bad****£5.99**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-35.9%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, flower wrapping paper is a £69K/yr Amazon United Kingdom market (248K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 51/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flower wrapping paper market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£60K–£75K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#855**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **88%**
- **Out of stock**
- **12.4%**
- **Avg brand age**
- **22 months**
- **Avg seller age**
- **215 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**35 **▲rising
**Sellers**
**43**
**Top-5 brand share**
**50%**
Top 20: 87%
**Top-5 click share**
**38%**
Top 20: 74%
**Open market**
**46%**
- RUSPEPA13% - MtnLaur13% - BWLOIES12% - JMOOT8% - OUKEYI5% - dogmoon4%
## **Demand & seasonality**
Weekly Amazon search volume, last 78 weeks — -35.9% search growth over the last 90 days.
15K10KSpike '25Prime Day '25Spike '26Prime Day '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Feb, Mar · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/flower-wrapping-paper/trend)
## **Top flower wrapping paper search terms**
- **flower wrapping paper**63K/yr-44.4%2.9% conv. - **bouquet wrapping paper**52K/yr-30.2%3.3% conv. - **flower bouquet wrapping paper**20K/yr-27.2%3.4% conv. - **flower wrapping paper bouquet**17K/yr-32.4%3.9% conv. - **flower paper for bouquets**16K/yr-31.4%3.2% conv. - **flower paper**17K/yr-35.7%2.9% conv. - **flower wrap**11K/yr-33.0%2.5% conv. - **boquet wrapping paper**9K/yr-38.6%3.1% conv. - **bouquet paper**8K/yr-34.4%3.3% conv. - **florist paper**8K/yr-57.8%4.6% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/flower-wrapping-paper/search-terms)
## **Top flower wrapping paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£4K9%£6K12%£8K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MtnLaur Flower Wrapping Paper 20 Sheets Bouquet Wrapping Paper with Gold Border Waterproof Korean Florist Bouquet Paper Packaging Paper for DIY Crafts Wedding Birthday Gift (Pink)**MtnLaur**£5.04**4.5★88 rev](https://www.amazon.co.uk/dp/B0FGNM6QXY) [2**Pink Flower Wrapping Paper Bouquet Wrap with Gold Border Design Korean Paper Style Bouquet Wrapping Paper Waterproof Floral Gift Wrap Paper**BWLOIES**£5.19**4.6★239 rev](https://www.amazon.co.uk/dp/B0CTQKTVBV) [3**Flower Bouquet Wrapping Paper 20 Sheets Flower Floral Wrap Packaging Paper for Bouquets Wedding Birthdays Party 5 Colors**JMOOT**£6.30**4.8★29 rev](https://www.amazon.co.uk/dp/B0F5GJP7V5) [4**RUSPEPA 20 Sheets Flower Wrapping Paper Waterproof Floral Bouquet Packing Paper Florist Supplies for Birthday Party Wedding and DIY Crafts - Pink**RUSPEPA**£6.29**4.8★614 rev](https://www.amazon.co.uk/dp/B0D6YJQR4L) [5**OUKEYI 145 Sheets Korean Cotton Wrapping Flower Paper Waterproof Pleated Floral Wrapping Paper for Bouquets & Gift Packaging**OUKEYI**£7.97**4.4★141 rev](https://www.amazon.co.uk/dp/B0CKHNQPSL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OMBRISA Flower Wrapping Paper 20 Sheets Bouquet Wrapping Paper with Gold Border Waterproof Korean Florist Bouquet Paper Packaging Paper for DIY Crafts Flowers Shop Bouquet Packaging(White & Pink)**OMBRISA**£5.17**6 rev3mo ago](https://www.amazon.co.uk/dp/B0GXF71D4V) [**3.8 Yard Pearl Flower Wrapping Paper Mesh Bouquet Wrapping Paper Wrinkled Translucent for Party Favor Decor Florist Supplies Wedding Gift Packaging Mothers Day Valentines Day**Matwsec**£3.84**0 rev4mo ago](https://www.amazon.co.uk/dp/B0GVDX19NR) [**NETFLO Flower Wrapping Paper 40 Sheets Bouquet Wrapping Paper**NETFLO**£8.42**14 rev4mo ago](https://www.amazon.co.uk/dp/B0GS17KWTG) [**Bouquet Wrapping Paper 4 Yards Black Floral Paper Wrinkled Translucent Bouquet Accessories Supplies Pearl Edge Waterproof Flower Wrap Mesh Paper For Florist Gift Package 4Yard x 11Inch**YCZARD**£3.65**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GTTMJTJF) [**20 Sheets MtnLaur Flower Wrapping Paper 22x22in Bouquet Wrapping Paper with Gold Border Waterproof Korean Florist Bouquet Paper Packaging Paper for DIY Crafts Wedding Birthday Gift (Pink)**JIESHEPR**£4.93**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GTQ3DMBL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**20 Sheets MtnLaur Flower Wrapping Paper 22x22in Bouquet Wrapping Paper with Gold Border Waterproof Korean Florist Bouquet Paper Packaging Paper for DIY Crafts Wedding Birthday Gift (Pink)**JIESHEPR**£4.93**5.0★**▲ 263%**](https://www.amazon.co.uk/dp/B0GTQ3DMBL) [**OMBRISA Flower Wrapping Paper 20 Sheets Bouquet Wrapping Paper with Gold Border Waterproof Korean Florist Bouquet Paper Packaging Paper for DIY Crafts Flowers Shop Bouquet Packaging(White & Pink)**OMBRISA**£5.17**4.7★**▲ 261%**](https://www.amazon.co.uk/dp/B0GXF71D4V) [**Bouquet Wrapping Paper 4 Yards Black Floral Paper Wrinkled Translucent Bouquet Accessories Supplies Pearl Edge Waterproof Flower Wrap Mesh Paper For Florist Gift Package 4Yard x 11Inch**YCZARD**£3.65**5.0★**▲ 259%**](https://www.amazon.co.uk/dp/B0GTTMJTJF) [**40Pcs Flower Wrapping Paper White and Pink Bouquet Wrapping Paper 22x22in**jwtyu**£8.55**4.8★**▲ 259%**](https://www.amazon.co.uk/dp/B0G5N7P5CJ) [**3.8 Yard Pearl Flower Wrapping Paper Mesh Bouquet Wrapping Paper Wrinkled Translucent for Party Favor Decor Florist Supplies Wedding Gift Packaging Mothers Day Valentines Day**Matwsec**£3.84**0.0★**▲ 259%**](https://www.amazon.co.uk/dp/B0GVDX19NR)
**~~View all trending →~~**
## **What buyers say about flower wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“These wrapping bags are really good quality”*
**Value For Money**17%
*“Worth the money”*
**Advertised Vs Actual Product**10%
*“it did the job”*
**Color**5%
*“Lovely colours”*
**Paper Quality**5%
*“A sturdy quality paper”*
**Ease Of Use**5%
*“Easy to use”*
**Thickness**5%
*“Very thick paper its good quality”*
**Size-Overall**4%
*“Theyre a good size”*
**Design-Overall**3%
*“Great design”*
**Water Resistance**2%
*“keeps water in”*
### **What buyers complain about **
**Quality-Overall**19%
*“Not well made”*
**Thickness**17%
*“Not very thick”*
**Wrinkles**8%
*“so there were creases on them”*
**Grip**6%
*“a bit slippery to work with”*
**Paper Quality**6%
*“therefore the paper was ruined throughout the whole roll”*
**Size-Overall**6%
*“Short roll”*
**Advertised Vs Actual Product**6%
*“I didn't really look at the listing”*
**Thin**6%
*“Thin”*
**Material Quality**6%
*“Rubbish”*
**Color**5%
*“then wrap the bouquet it doesnt notice so much the material is pleated to give it a gathering the colour is not as vibrant as I was expecting”*
### **Top return reasons **
**Size-Overall**33%
**Color**19%
**Quality-Overall**12%
**Value For Money**6%
**Paper Quality**5%
**Thin**4%
**Compatibility-Overall**3%
**Material Quality**2%
**Functionality-Overall**2%
**Strength**2%
## **Common questions**
- **Is flower wrapping paper profitable to sell on Amazon United Kingdom?**
- The niche generates £69K/yr across 51 tracked products. 1 of 21 products launched in the last 360 days are still selling. 90-day search growth is -35.9%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the flower wrapping paper niche?**
- 35 brands and 43 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in flower wrapping paper?**
- Top complaints mined from reviews: Quality-Overall, Thickness, Wrinkles. The return rate is 0.5%.
- **When does demand for flower wrapping paper peak?**
- Demand peaks in Feb–Mar; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the flower wrapping paper niche?**
- Listings span £3.22–£19.42; the average listing price is £5.99 (sweet spot $15–$100). The average incumbent carries 520 reviews — the moat a new listing must climb.
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