---
title: "First Aid Book — £136K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/first-aid-book"
last_updated: "2026-07-31T15:33:58.063Z"
locale: en
meta:
description: "Niche score 43/100 · £136K/yr market · 80K searches/yr · £8.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £136K/yr market · 80K searches/yr · £8.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "First Aid Book — £136K/yr Amazon UK Niche (2026) - Flapen"
---
# **first aid book**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 24Conversion 100Competition 16Returns 99Price range 70Avg price 23Brand share 15Review moat 83Quality gap 25
**Conversion**
**Incredible****20.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****335.6**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£3.36–£41.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£136K**
£136K/yr · 80K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-1.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£8.33**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, first aid book is a £136K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 43/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **first aid book market data**
- **Units sold / yr**
- **20K–25K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£167K–£208K**
- units × avg price
- **Conversion rate**
- **20.3%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **90%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **201 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**3%**
- Safety First Aid Group52% - Cherry Printers13% - PrintWorks11% - tdog-online9% - 1ABOVE9% - Ezy-Aid3% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.
2K1KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/first-aid-book/trend)
## **Top first aid book products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£20K30%£41K45%£61K60%£81K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Safety First Aid Group A4 Accident Book**Safety First Aid Group**£4.81**4.6★1,836 rev](https://www.amazon.co.uk/dp/B000J63PPC) [2**Accident Report Book 2026 Version HSE Compliant Incident & Near Miss Record Book Suitable for Workplace First Aid Kit 120 Pages GDPR RIDDOR & CQC Aligned**PrintWorks**£5.29**4.6★24 rev](https://www.amazon.co.uk/dp/B0FYFJJHW6) [3**Safety First Aid Group Accident Book A5**Safety First Aid Group**£3.44**4.6★357 rev](https://www.amazon.co.uk/dp/B00G351RLC) [4**GDPR Compliant Accident Report Book HSE Compliant**tdog-online**£4.90**0.0★0 rev](https://www.amazon.co.uk/dp/B0DBLN2YV4) [5**Workplace Accident Record Book A5 48 Forms Incident Recording System**1ABOVE**£3.36**4.7★35 rev](https://www.amazon.co.uk/dp/B0F8NWWTDY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Accident Report Book 2026 Version HSE Compliant Incident & Near Miss Record Book Suitable for Workplace First Aid Kit 120 Pages GDPR RIDDOR & CQC Aligned**PrintWorks**£5.29**24 rev9mo ago](https://www.amazon.co.uk/dp/B0FYFJJHW6) [**Workplace Accident Record Book A5 48 Forms Incident Recording System**1ABOVE**£3.36**35 rev1y ago](https://www.amazon.co.uk/dp/B0F8NWWTDY) [**GDPR Compliant Accident Report Book HSE Compliant**tdog-online**£4.90**0 rev1y ago](https://www.amazon.co.uk/dp/B0DBLN2YV4) [**Lewis-Plast A4 Accident Book - Mandatory For Workplaces Data Protection & HSE Compliant Clear Instructions On Use - Accident Report Book Keep A Record Of Employee Injuries**Reliance Medical**£4.01**44 rev2y ago](https://www.amazon.co.uk/dp/B0CM44DJHF) [**40 Records HSE Compliant A4 Accident Book - Workplace Injury Record/GDPR Compliant Log (1x Accident Log Book)**Ezy-Aid**£4.43**189 rev8y ago](https://www.amazon.co.uk/dp/B075G3JT7C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**40 Records HSE Compliant A4 Accident Book - Workplace Injury Record/GDPR Compliant Log (1x Accident Log Book)**Ezy-Aid**£4.43**4.6★**▲ 345%**](https://www.amazon.co.uk/dp/B075G3JT7C) [**GDPR Compliant Accident Report Book HSE Compliant**tdog-online**£4.90**0.0★**▲ 300%**](https://www.amazon.co.uk/dp/B0DBLN2YV4) [**Accident Report Book 2026 Version HSE Compliant Incident & Near Miss Record Book Suitable for Workplace First Aid Kit 120 Pages GDPR RIDDOR & CQC Aligned**PrintWorks**£5.29**4.6★**▲ 61%**](https://www.amazon.co.uk/dp/B0FYFJJHW6) [**Safety First Aid Group Accident Book A5**Safety First Aid Group**£3.44**4.6★**▲ 12%**](https://www.amazon.co.uk/dp/B00G351RLC) [**Cherry Printers School Accident Report Book GDPR | 2-Part Carbonless Duplicate Book | 50 Sets | 210mm x 99mm Size with Both Copies Perforated | for Schools and Educational Institutions **10 Pack**Cherry Printers**£41.95**4.9★**— 8%**](https://www.amazon.co.uk/dp/B0787XY1Z3)
**~~View all trending →~~**
## **What buyers say about first aid book**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Excellent value for money”*
**Ease Of Use**17%
*“Everything is easy to read”*
**Quality-Overall**15%
*“Item is well made”*
**Advertised Vs Actual Product**12%
*“Does the Job”*
**Certifications**10%
*“Clear and GDPR Compliant”*
**Safety Standards**10%
*“Keeps you compliant”*
**Size-Overall**7%
*“Good size will be easy to use”*
**Paper Quality**5%
*“This accident book is printed on good quality paper that doesn't bleed through to the reverse side”*
**Document Organizing/Classification**5%
*“You can add all the info”*
**Storage Capacity**2%
*“Good size for storage”*
### **Top return reasons **
**Size-Overall**45%
**Compatibility-Overall**27%
**Advertised Vs Actual Product**9%
**Water Resistance**9%
**Certifications**9%
## **Common questions**
- **Is first aid book profitable to sell on Amazon United Kingdom?**
- The niche generates £136K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (43/100).
- **How competitive is the first aid book niche?**
- 7 brands and 21 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 94% of demand.
- **When does demand for first aid book peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the first aid book niche?**
- Listings span £3.36–£41.95; the average listing price is £8.33 (sweet spot $15–$100). The average incumbent carries 336 reviews — the moat a new listing must climb.
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