---
title: "Trend — filofax - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/filofax/trend"
last_updated: "2026-07-31T10:59:52.792Z"
locale: en
meta:
  description: "Niche score 48/100 · £157K/yr market · 664K searches/yr · £25.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £157K/yr market · 664K searches/yr · £25.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — filofax - Flapen"
---

# **filofax**

**Skip it**

Weak search conversion (0.9%) — this niche doesn't clear our bar today.

Market size 33Growth 17Conversion 12Competition 75Returns 76Price range 79Avg price 95Brand share 50Review moat 80Quality gap 23

**Avg price**

**Incredible****£25.36**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****408.16**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****£6.92–£112.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.9%**

return rate — above 5% kills the launch gate

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£157K**

£157K/yr · 664K searches

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-15.2%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale