---
title: "Products — filofax personal refills 2024 - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/filofax-personal-refills-2024/products"
last_updated: "2026-07-31T11:55:40.394Z"
locale: en
meta:
  description: "Niche score 45/100 · £30K/yr market · 53K searches/yr · £26.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £30K/yr market · 53K searches/yr · £26.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — filofax personal refills 2024 - Flapen"
---

# **filofax personal refills 2024**

**Skip it**

A small market ($30K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 13Conversion 27Competition 80Returns 77Price range 73Avg price 95Brand share 13Review moat 88Quality gap 58

**Avg price**

**Incredible****£26.07**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****244.87**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Returns**

**Great****1.9%**

return rate — above 5% kills the launch gate

**Price range**

**Good****£2.82–£119.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-24.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****£30K**

£30K/yr · 53K searches