---
title: "Filofax Personal Refills 2024 — £30K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/filofax-personal-refills-2024"
last_updated: "2026-07-31T09:49:02.201Z"
locale: en
meta:
description: "Niche score 45/100 · £30K/yr market · 53K searches/yr · £26.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £30K/yr market · 53K searches/yr · £26.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Filofax Personal Refills 2024 — £30K/yr Amazon UK Niche (2026) - Flapen"
---
# **filofax personal refills 2024**
**Skip it**
A small market ($30K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 13Conversion 27Competition 80Returns 77Price range 73Avg price 95Brand share 13Review moat 88Quality gap 58
**Avg price**
**Incredible****£26.07**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****244.87**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Price range**
**Good****£2.82–£119.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-24.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£30K**
£30K/yr · 53K searches
According to Flapen's Amazon United Kingdom niche tracking, filofax personal refills 2024 is a £30K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 45/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **filofax personal refills 2024 market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£26K–£33K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#521**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **45%**
- **Out of stock**
- **19.6%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **200 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**11 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 78%
**Open market**
**4%**
- Filofax86% - Bellroy4% - I'm the style2% - Onlyesh2% - M Mamasako Leather, London2% - FYY1% - Open — no brand owns it (5 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -24.8% search growth over the last 90 days.
23K18KSpike '24Spike '25Spike '26 seasonSepMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 11.6×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/filofax-personal-refills-2024/trend)
## **Top filofax personal refills 2024 search terms**
- **filofax pocket**27K/yr-33.7%1.3% conv. - **pocket filofax**13K/yr-15.5%1.4% conv. - **filofax pocket organiser**9K/yr-4.3%1.9% conv. - **filofax diary 2025**350/yr-19.1%0.0% conv. - **filofax 2025**487/yr-56.3%0.0% conv. - **filofax 2025 week on two pages**27/yr-100.0%0.0% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/filofax-personal-refills-2024/search-terms)
## **Top filofax personal refills 2024 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£9126%£2K9%£3K12%£4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Filofax Domino Patent Pocket Organiser - Pink**Filofax**£13.66**4.6★9 rev](https://www.amazon.co.uk/dp/B0FHWK3DHT) [2**Filofax Finsbury Pocket Leather Organiser - Raspberry**Filofax**£55.00**4.7★30 rev](https://www.amazon.co.uk/dp/B0F9F9KVWS) [3**Filofax Saffiano Pocket Organiser - Blue**Filofax**£26.94**4.7★10 rev](https://www.amazon.co.uk/dp/B0FHWTKX1B) [4**Filofax Saffiano Pocket Organiser - Blush**Filofax**£29.33**2.9★2 rev](https://www.amazon.co.uk/dp/B0F9FDVFKW) [5**Filofax Meadow Pocket Organiser - Mix**Filofax**£23.91**4.3★6 rev](https://www.amazon.co.uk/dp/B0F9F9NQSF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Filofax Pocket Week on two pages English 2027 diary 27-68221**Filofax**£7.10**4 rev3mo ago](https://www.amazon.co.uk/dp/B0GVN7N8M2) [**Filofax Domino Patent Pocket Organiser - Pink**Filofax**£13.66**9 rev11mo ago](https://www.amazon.co.uk/dp/B0FHWK3DHT) [**Filofax Saffiano Pocket Organiser - Blue**Filofax**£26.94**10 rev11mo ago](https://www.amazon.co.uk/dp/B0FHWTKX1B) [**Filofax Saffiano Pocket Organiser - Violet**Filofax**£28.64**10 rev11mo ago](https://www.amazon.co.uk/dp/B0FHWQJM48) [**Filofax Malden Pocket Leather Organiser - Burgundy**Filofax**£79.04**15 rev11mo ago](https://www.amazon.co.uk/dp/B0F9FDCYHV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Filofax Pocket Week on two pages English 2027 diary 27-68221**Filofax**£7.10**4.7★**▲ 298%**](https://www.amazon.co.uk/dp/B0GVN7N8M2) [**Filofax Garden Pocket Organiser - Mix**Filofax**£27.98**0.0★**▲ 230%**](https://www.amazon.co.uk/dp/B0F9FDS2TY) [**Filofax Saffiano Pocket Organiser - Violet**Filofax**£28.64**4.7★**▲ 213%**](https://www.amazon.co.uk/dp/B0FHWQJM48) [**Bellroy Travel Folio Second Edition - Black**Bellroy**£119.52**4.3★**▲ 200%**](https://www.amazon.co.uk/dp/B0BWXJZJW3) [**Filofax Botanical Pocket Organiser - Blue**Filofax**£23.59**5.0★**▲ 188%**](https://www.amazon.co.uk/dp/B0F9FFWQ8D)
**~~View all trending →~~**
## **What buyers say about filofax personal refills 2024**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**20%
*“As Advertised”*
**Quality-Overall**18%
*“It is well made, typical Bellroy”*
**Size-Overall**15%
*“Ideal sizes”*
**Document Organizing/Classification**7%
*“Great value personal organiser”*
**Value For Money**5%
*“Excellent value for money”*
**Color**4%
*“The colour is lovely”*
**Paper Quality**4%
*“Really lovely notebook”*
**Leather Quality**4%
*“Beautiful Filofax, quality leather, well worth the money”*
**Ease Of Use**3%
*“Really useful”*
**Weight Light**3%
*“This is a lightweight”*
### **What buyers complain about **
**Size-Overall**33%
*“I have returned as it is too big to be used in a handbag”*
**Rusts/Corrodes**11%
*“on arrival I noticed rust on one of the ring opening tabs”*
**Value For Money**11%
*“Quite expensive for a small item”*
### **Top return reasons **
**Size-Overall**82%
**Advertised Vs Actual Product**3%
**Quality-Overall**3%
**Weight Heavy**2%
**Paper Brightness**1%
**Color**1%
**Functionality-Overall**1%
**Certifications**1%
**Compactness**1%
**Rusts/Corrodes**1%
## **Common questions**
- **Is filofax personal refills 2024 profitable to sell on Amazon United Kingdom?**
- The niche generates £30K/yr across 47 tracked products. 1 of 16 products launched in the last 360 days are still selling. 90-day search growth is -24.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the filofax personal refills 2024 niche?**
- 11 brands and 32 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in filofax personal refills 2024?**
- Top complaints mined from reviews: Size-Overall, Rusts/Corrodes, Value For Money. The return rate is 1.9%.
- **When does demand for filofax personal refills 2024 peak?**
- Demand peaks in Jan–Feb; the busiest month runs 11.6× the quietest.
- **What does it cost to enter the filofax personal refills 2024 niche?**
- Listings span £2.82–£119.52; the average listing price is £26.07 (sweet spot $15–$100). The average incumbent carries 245 reviews — the moat a new listing must climb.
## **Related niches in Stationery & Office Supplies**
- 62 [**academic wall planner 2024/2025**](https://flapen.com/research/uk/stationery-office-supplies/academic-wall-planner-2024-2025)£10K/yr+216.7%**Worth a look**- 62 [**thank you gift bags**](https://flapen.com/research/uk/stationery-office-supplies/thank-you-gift-bags)£52K/yr+169.9%**Worth a look**- 62 [**money envelopes**](https://flapen.com/research/uk/stationery-office-supplies/money-envelopes)£292K/yr-4.7%**Worth a look**- 62 [**birthday cards for women**](https://flapen.com/research/uk/stationery-office-supplies/birthday-cards-for-women)£1.8M/yr-4.4%**Worth a look**- 63 [**box files**](https://flapen.com/research/uk/stationery-office-supplies/box-files)£773K/yr-23.5%**Worth a look**- 63 [**step dad fathers day card**](https://flapen.com/research/uk/stationery-office-supplies/step-dad-fathers-day-card)£33K/yr>1,000%**Worth a look**[**All Stationery & Office Supplies niches **](https://flapen.com/research/uk/stationery-office-supplies)