---
title: "Filofax Personal Refills 2023 — £128K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/filofax-personal-refills-2023"
last_updated: "2026-07-31T09:49:01.950Z"
locale: en
meta:
description: "Niche score 37/100 · £128K/yr market · 323K searches/yr · £6.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £128K/yr market · 323K searches/yr · £6.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Filofax Personal Refills 2023 — £128K/yr Amazon UK Niche (2026) - Flapen"
---
# **filofax personal refills 2023**
**Skip it**
Prices mostly outside the sweet spot ($3.33–$13.44) — this niche doesn't clear our bar today.
Market size 29Growth 1Conversion 66Competition 67Returns 80Price range 0Avg price 19Brand share 21Review moat 64Quality gap 21
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****940.44**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£128K**
£128K/yr · 323K searches
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£6.70**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-47.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.33–£13.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, filofax personal refills 2023 is a £128K/yr Amazon United Kingdom market (323K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **filofax personal refills 2023 market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£168K–£201K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#71**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **29.5%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **201 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 82%
**Open market**
**7%**
- Filofax51% - Orgnizme18% - Nokingo10% - Thboxes8% - genXon4% - Harphia2% - Open — no brand owns it (5 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -47.9% search growth over the last 90 days.
25K15KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.4×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/filofax-personal-refills-2023/trend)
## **Top filofax personal refills 2023 search terms**
- **filofax personal refills**33K/yr+41.5%5.4% conv. - **filofax refills**24K/yr-18.9%3.1% conv. - **filofax personal refills 2026**159K/yr-84.1%7.0% conv. - **filofax inserts**12K/yr-13.7%1.6% conv. - **filofax diary**7K/yr-13.0%2.1% conv. - **filofax refill**5K/yr-9.7%5.0% conv. - **planner refills**4K/yr-8.8%0.4% conv. - **filofax diary 2026**8K/yr-42.4%6.1% conv. - **diary inserts**3K/yr+21.3%2.5% conv. - **filofax 2026**12K/yr-64.5%3.2% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/filofax-personal-refills-2023/search-terms)
## **Top filofax personal refills 2023 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£6K10%£13K15%£19K20%£26K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Filofax Personal Week on two pages English 2026 diary 26-68421**Filofax**£6.92**4.8★665 rev](https://www.amazon.co.uk/dp/B0DXL42SZX) [2**Orgnizme 26-27 Middle Year Diary Refill Personal Size Week on Two Pages July 2026 - June 2027 Compatible with Filofax Personal Organiser**Orgnizme**£7.48**4.6★1,061 rev](https://www.amazon.co.uk/dp/B0G58PTFG2) [3**Academic Diary 2026 2027 Refill Personal Size Week to View 95 x 171 mm**Thboxes**£6.49**4.7★19 rev](https://www.amazon.co.uk/dp/B0G5PMK7HC) [4**Lined Refill Paper Kit for Filofax Personal Size Planner/Binder 100 Ruled Sheets 5 Dividers + 3 PVC Pockets + 160 Colored Index Tabs + 1 Quick Page Finder 9.5x17.1cm**Nokingo**£8.20**4.6★482 rev](https://www.amazon.co.uk/dp/B08D3H5M81) [5**Refills Paper - A6 Lined Paper for Filofax Personal Binder Planner White 100gsm Ruled Pages 6 Hole Punched 100 Sheets/200 Pages 9.5 x 17.1cm**Nokingo**£6.27**4.6★580 rev](https://www.amazon.co.uk/dp/B0924BG9KG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Filofax Personal Week on two pages English 2027 diary 27-68421**Filofax**£8.93**11 rev3mo ago](https://www.amazon.co.uk/dp/B0GVNBMHQY) [**Filofax Personal Week per page English 2027 diary 27-68426**Filofax**£5.74**6 rev3mo ago](https://www.amazon.co.uk/dp/B0GVNJ99RD) [**Filofax Personal week on two pages mid year August 26 - July 27 diary refill 27-68452**Filofax**£7.80**4 rev3mo ago](https://www.amazon.co.uk/dp/B0GT679Y4M) [**Academic Diary 2026 2027 Refill Personal Size Week to View 95 x 171 mm**Thboxes**£6.49**19 rev7mo ago](https://www.amazon.co.uk/dp/B0G5PMK7HC) [**Academic Diary 2026 2027 Refill Personal Size Week to View 95 x 171 mm**Thboxes**£6.92**19 rev7mo ago](https://www.amazon.co.uk/dp/B0G5P9PLXN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Filofax Personal Week on two pages English 2027 diary 27-68421**Filofax**£8.93**5.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GVNBMHQY) [**Filofax Personal Week per page English 2027 diary 27-68426**Filofax**£5.74**5.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GVNJ99RD) [**Filofax Personal week on two pages mid year August 26 - July 27 diary refill 27-68452**Filofax**£7.80**3.7★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GT679Y4M) [**Orgnizme 26-27 Middle Year Weekly Diary Refill A5 Size Week on Two Pages Monthly Tabs Jul 2026 - Jun 2027 Filofax A5 Compatible**Orgnizme**£7.35**4.6★**▲ 956%**](https://www.amazon.co.uk/dp/B0G58LT5NM) [**Orgnizme 26-27 Middle Year Diary Refill Personal Size Week on Two Pages July 2026 - June 2027 Compatible with Filofax Personal Organiser**Orgnizme**£7.48**4.6★**▲ 805%**](https://www.amazon.co.uk/dp/B0G58PTFG2)
**~~View all trending →~~**
## **What buyers say about filofax personal refills 2023**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**22%
*“Excellent just what I wanted”*
**Quality-Overall**16%
*“Good quality”*
**Paper Quality**16%
*“Lovely quality paper”*
**Value For Money**8%
*“Good for the price”*
**Size-Overall**8%
*“It is a decent size”*
**Document Organizing/Classification**6%
*“Perfect organiser for your day, week and month”*
**Design-Overall**4%
*“Design is clean”*
**Ease Of Use**3%
*“easy to use”*
**Writing Experience**3%
*“Plenty of space to write”*
**Durability**2%
*“Good for crossing two years”*
### **What buyers complain about **
**Advertised Vs Actual Product**22%
*“Even on the cover it shows QR codes, however it is blank inside”*
**Value For Money**22%
*“just expensive”*
**Paper Quality**21%
*“Whilst I initially didn't like the different font size and colour, or the fact that the paper is more brilliant white than soft white, I can honestly say that I don't notice any of those things”*
**Color**3%
*“Whilst I initially didn't like the different font size and colour, or the fact that the paper is more brilliant white than soft white, I can honestly say that I don't notice any of those things now”*
**Thickness**2%
*“My only complaint is the paper is quite thin”*
### **Top return reasons **
**Size-Overall**89%
**Compatibility-Overall**4%
**Quality-Overall**2%
**Advertised Vs Actual Product**1%
**Color**1%
**Paper Quality**1%
**Value For Money**1%
**Design-Overall**0%
**Paper Brightness**0%
**Document Organizing/Classification**0%
## **Common questions**
- **Is filofax personal refills 2023 profitable to sell on Amazon United Kingdom?**
- The niche generates £128K/yr across 34 tracked products. 4 of 14 products launched in the last 360 days are still selling. 90-day search growth is -47.9%. Flapen's verdict: Skip it (37/100).
- **How competitive is the filofax personal refills 2023 niche?**
- 11 brands and 31 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in filofax personal refills 2023?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Paper Quality. The return rate is 1.7%.
- **When does demand for filofax personal refills 2023 peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 7.4× the quietest.
- **What does it cost to enter the filofax personal refills 2023 niche?**
- Listings span £3.33–£13.44; the average listing price is £6.70 (sweet spot $15–$100). The average incumbent carries 940 reviews — the moat a new listing must climb.
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