---
title: "Trend — filofax a5 refills - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/filofax-a5-refills/trend"
last_updated: "2026-07-31T20:23:20.232Z"
locale: en
meta:
  description: "Niche score 48/100 · £90K/yr market · 189K searches/yr · £6.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · £90K/yr market · 189K searches/yr · £6.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — filofax a5 refills - Flapen"
---

# **filofax a5 refills**

**Skip it**

Prices mostly outside the sweet spot ($3.44–$13.38) — this niche doesn't clear our bar today.

Market size 22Growth 24Conversion 74Competition 79Returns 89Price range 0Avg price 19Brand share 60Review moat 75Quality gap 24

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Review moat**

**Great****495.4**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****6.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-2.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£90K**

£90K/yr · 189K searches

**Avg price**

**Bad****£6.94**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£3.44–£13.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100