---
title: "Filofax A5 Refills — £90K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/filofax-a5-refills"
last_updated: "2026-07-31T11:38:45.968Z"
locale: en
meta:
description: "Niche score 48/100 · £90K/yr market · 189K searches/yr · £6.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £90K/yr market · 189K searches/yr · £6.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Filofax A5 Refills — £90K/yr Amazon UK Niche (2026) - Flapen"
---
# **filofax a5 refills**
**Skip it**
Prices mostly outside the sweet spot ($3.44–$13.38) — this niche doesn't clear our bar today.
Market size 22Growth 24Conversion 74Competition 79Returns 89Price range 0Avg price 19Brand share 60Review moat 75Quality gap 24
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Review moat**
**Great****495.4**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-2.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£90K**
£90K/yr · 189K searches
**Avg price**
**Bad****£6.94**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.44–£13.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, filofax a5 refills is a £90K/yr Amazon United Kingdom market (189K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **filofax a5 refills market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£104K–£139K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#83**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **36.4%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **199 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**23 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**69%**
Top 20: 98%
**Top-5 click share**
**36%**
Top 20: 78%
**Open market**
**27%**
- Filofax32% - Orgnizme18% - YHH8% - Fandamei7% - Nokingo5% - genXon4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.
18K13KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.3×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/filofax-a5-refills/trend)
## **Top filofax a5 refills search terms**
- **filofax a5 refills**80K/yr+19.8%5.8% conv. - **a5 filofax inserts**22K/yr+1.3%5.6% conv. - **a5 planner inserts**16K/yr+13.8%1.0% conv. - **a5 inserts**5K/yr+32.7%1.2% conv. - **a5 filofax diary 2026 refill**24K/yr-55.5%8.3% conv. - **a5 diary inserts**6K/yr-2.1%3.9% conv. - **a5 filofax refill**5K/yr-2.1%5.1% conv. - **a5 refill**4K/yr-21.1%1.1% conv. - **filofax a5 refills 2026**9K/yr-70.9%4.8% conv. - **a5 filofax diary 2026 refill week on 2 pages**5K/yr-59.0%8.6% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/filofax-a5-refills/search-terms)
## **Top filofax a5 refills products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£3K6%£5K9%£8K12%£11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Orgnizme 26-27 Middle Year Weekly Diary Refill A5 Size Week on Two Pages Monthly Tabs Jul 2026 - Jun 2027 Filofax A5 Compatible**Orgnizme**£7.35**4.6★1,061 rev](https://www.amazon.co.uk/dp/B0G58LT5NM) [2**Filofax A5 Week on two pages column format English 2026 diary 26-68521**Filofax**£10.12**4.8★262 rev](https://www.amazon.co.uk/dp/B0DXL79F39) [3**FANDAMEI A5 Refills - Lined Paper Set with PP Binder Divider Neon Index Flag & Zipper Pocket Paper Inserts with Subject Divider Planner Inserts**Fandamei**£6.62**4.6★2,020 rev](https://www.amazon.co.uk/dp/B081YGYT6H) [4**A5 Lined Refills Paper for Filofax Planner/Binders/Organizer 6 Hole Punched Loose Leaf Paper 100 Sheets/200 Pages 100gsm White 148 x 210mm**Nokingo**£7.48**4.7★1,336 rev](https://www.amazon.co.uk/dp/B08D3913N4) [5**Orgnizme 26-27 Middle Year Diary Refill Personal Size Week on Two Pages July 2026 - June 2027 Compatible with Filofax Personal Organiser**Orgnizme**£7.48**4.6★1,061 rev](https://www.amazon.co.uk/dp/B0G58PTFG2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**A5 Planner Inserts 2026-2027 Mid Year Diary A5 Page A Day 6 Hole Refill**Hopton**£7.89**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H1RF8JYG) [**NEYSA Diary 2026 2027 Refill Week on 2 Pages A5 with UK Holidays**NEYSA**£6.20**14 rev3mo ago](https://www.amazon.co.uk/dp/B0GVX5CVR1) [**Filofax A5 week on two pages mid year August 26 - July 27 diary refill 27-68562**Filofax**£11.35**2 rev3mo ago](https://www.amazon.co.uk/dp/B0GT5YC5TT) [**Academic Diary 2026 2027 Refill A5 Size Week to View 21 x 14.8 cm**Thboxes**£7.18**19 rev7mo ago](https://www.amazon.co.uk/dp/B0G5Q3HKNB) [**Orgnizme 26-27 Middle Year Weekly Diary Refill A5 Size Week on Two Pages Monthly Tabs Jul 2026 - Jun 2027 Filofax A5 Compatible**Orgnizme**£7.35**1,061 rev7mo ago](https://www.amazon.co.uk/dp/B0G58LT5NM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**A5 Planner Inserts 2026-2027 Mid Year Diary A5 Page A Day 6 Hole Refill**Hopton**£7.89**0.0★**▲ 330%**](https://www.amazon.co.uk/dp/B0H1RF8JYG) [**NEYSA Diary 2026 2027 Refill Week on 2 Pages A5 with UK Holidays**NEYSA**£6.20**4.9★**▲ 327%**](https://www.amazon.co.uk/dp/B0GVX5CVR1) [**Filofax A5 week on two pages mid year August 26 - July 27 diary refill 27-68562**Filofax**£11.35**5.0★**▲ 326%**](https://www.amazon.co.uk/dp/B0GT5YC5TT) [**Orgnizme 26-27 Middle Year Weekly Diary Refill A5 Size Week on Two Pages Monthly Tabs Jul 2026 - Jun 2027 Filofax A5 Compatible**Orgnizme**£7.35**4.6★**▲ 278%**](https://www.amazon.co.uk/dp/B0G58LT5NM) [**Orgnizme 26-27 Middle Year Diary Refill Personal Size Week on Two Pages July 2026 - June 2027 Compatible with Filofax Personal Organiser**Orgnizme**£7.48**4.6★**▲ 269%**](https://www.amazon.co.uk/dp/B0G58PTFG2)
**~~View all trending →~~**
## **What buyers say about filofax a5 refills**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paper Quality**21%
*“Great paper”*
**Quality-Overall**21%
*“Good quality good price and delivered quickly”*
**Value For Money**15%
*“Good for the price”*
**Document Organizing/Classification**7%
*“will help keep things organised”*
**Size-Overall**7%
*“Fits perfectly”*
**Advertised Vs Actual Product**5%
*“Just what I needed”*
**Ease Of Use**3%
*“easy to use”*
**Writing Experience**3%
*“easy to write on”*
**Design-Overall**3%
*“the layout is clear”*
**Office Usability**1%
*“Nice little addition to my desk”*
### **What buyers complain about **
**Paper Quality**22%
*“Poor quality paper”*
**Paper Compatibility**9%
*“BEWARE THIS IS NOT A5 SIZED PAPER”*
**Value For Money**9%
*“Waste of money”*
**Advertised Vs Actual Product**5%
*“a set of highlighter sticky tabs. not in my photo”*
**Thickness**4%
*“a little thin”*
**Print Quality**3%
*“The paper is see through before you even write on it”*
**Compartment**3%
*“The only downside was that one of the zipped pockets had got badly creased prior to receipt”*
**Strength**3%
*“We have the usual punched and lined paper and subject dividers. not the best quality, a bit flimsy”*
**Durability**1%
*“falling off after two days”*
### **Top return reasons **
**Size-Overall**85%
**Compatibility-Overall**5%
**Quality-Overall**2%
**Paper Quality**2%
**Advertised Vs Actual Product**1%
**Color**1%
**Functionality-Overall**1%
**Paper Brightness**1%
**Weight Heavy**0%
**Value For Money**0%
## **Common questions**
- **Is filofax a5 refills profitable to sell on Amazon United Kingdom?**
- The niche generates £90K/yr across 43 tracked products. 4 of 16 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the filofax a5 refills niche?**
- 23 brands and 47 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in filofax a5 refills?**
- Top complaints mined from reviews: Paper Quality, Paper Compatibility, Value For Money. The return rate is 1.3%.
- **When does demand for filofax a5 refills peak?**
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 5.3× the quietest.
- **What does it cost to enter the filofax a5 refills niche?**
- Listings span £3.44–£13.38; the average listing price is £6.94 (sweet spot $15–$100). The average incumbent carries 495 reviews — the moat a new listing must climb.
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