---
title: "Search terms — fathers day card - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/fathers-day-card/search-terms"
last_updated: "2026-07-31T10:44:06.030Z"
locale: en
meta:
  description: "Niche score 71/100 · £721K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 71/100 · £721K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — fathers day card - Flapen"
---

# **fathers day card**

**Worth a look**

Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 69Growth 100Conversion 95Competition 86Returns 100Price range 0Avg price 10Brand share 67Review moat 83Quality gap 19

**Growth**

**Incredible****>1,000%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Review moat**

**Great****332.62**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£721K**

£721K/yr · 1.7M searches

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£3.42**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.90–£10.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")