---
title: "Trend — family calendar 2025-2026 - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/family-calendar-2025-2026/trend"
last_updated: "2026-07-31T11:56:39.331Z"
locale: en
meta:
  description: "Niche score 61/100 · £1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · £1.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — family calendar 2025-2026 - Flapen"
---

# **family calendar 2025-2026**

**Worth a look**

Shows a sweet-spot price point ($23.55 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 80Growth 0Conversion 41Competition 75Returns 94Price range 56Avg price 95Brand share 84Review moat 67Quality gap 47

**Avg price**

**Incredible****£23.55**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****51%**

top-5 brand share — no brand owns this niche

**Market size**

**Great****£1.1M**

£1.1M/yr · 1.5M searches

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Review moat**

**Good****820.53**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£3.49–£155.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-64.6%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")