---
title: "Exercise Books — £145K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/exercise-books"
last_updated: "2026-07-31T11:27:03.191Z"
locale: en
meta:
description: "Niche score 40/100 · £145K/yr market · 349K searches/yr · £7.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £145K/yr market · 349K searches/yr · £7.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Exercise Books — £145K/yr Amazon UK Niche (2026) - Flapen"
---
# **exercise books**
**Skip it**
Prices mostly outside the sweet spot ($3.33–$13.11) — this niche doesn't clear our bar today.
Market size 31Growth 16Conversion 62Competition 49Returns 97Price range 0Avg price 21Brand share 39Review moat 35Quality gap 24
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,971.93**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£145K**
£145K/yr · 349K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£7.59**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-17.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.33–£13.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, exercise books is a £145K/yr Amazon United Kingdom market (349K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Sep. Verdict: Skip it — 40/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **exercise books market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **£152K–£190K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#73**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **57%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**60**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 90%
**Open market**
**11%**
- Silvine31% - Rhino26% - Janrax10% - Flying Colours7% - Just stationery7% - Hamelin7% - Open — no brand owns it (5 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.4% search growth over the last 90 days.
18K13KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/exercise-books/trend)
## **Top exercise books search terms**
- **exercise books**93K/yr-13.6%5.8% conv. - **exercise book**31K/yr-16.1%3.2% conv. - **school books**30K/yr-16.8%2.7% conv. - **exercise books a4 lined**27K/yr-24.5%6.8% conv. - **a4 exercise books**27K/yr-29.3%6.9% conv. - **school notebook**17K/yr+3.9%1.1% conv. - **a4 exercise books lined**14K/yr-27.8%7.5% conv. - **exercise books a4**13K/yr-28.5%4.6% conv. - **workbook**11K/yr-15.3%0.9% conv. - **exercise books a5**10K/yr-4.9%6.6% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/exercise-books/search-terms)
## **Top exercise books products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£7K10%£15K15%£22K20%£29K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rhino 8 x 6.5 Exercise Books 48-Page / 8mm Lined with Margin Paper Notebook 10-Pack Writing Book Office & School Stationery Supplies Light Blue**Rhino**£3.82**4.6★1,222 rev](https://www.amazon.co.uk/dp/B00JHDP5QA) [2**Silvine Exercise Book 229mm x 178mm Assorted Pack of 10 SV42364**Silvine**£7.49**4.6★488 rev](https://www.amazon.co.uk/dp/B07FMZ94T6) [3**Janrax Pack of 10 A4 Assorted Coloured 80 Pages Feint and Ruled Exercise Books**Janrax**£12.61**4.7★223 rev](https://www.amazon.co.uk/dp/B09FGN23PC) [4**Just stationery 48 Page Exercise Books (Pack of 6) 3248**Just stationery**£3.33**4.0★726 rev](https://www.amazon.co.uk/dp/B00AVW9X78) [5**Flying Colours A4 Exercise Books 8mm Lined Pages 3 Assorted Colour Exercise Books A4 Lined in Red Green & Blue Writing Book pack for Home or School Revision Notebooks Journaling & Office Notes**Flying Colours**£5.73**4.8★17 rev](https://www.amazon.co.uk/dp/B0GRW8HYT3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Flying Colours A4 Exercise Books 8mm Lined Pages 3 Assorted Colour Exercise Books A4 Lined in Red Green & Blue Writing Book pack for Home or School Revision Notebooks Journaling & Office Notes**Flying Colours**£5.73**17 rev4mo ago](https://www.amazon.co.uk/dp/B0GRW8HYT3) [**Flying Colours A4 Exercise Books 8mm Lined Pages 5 Assorted Colour Exercise Books A4 Lined in Buff Purple Pink Blue & Orange Writing Book pack for Home or School Revision Notebooks & Journaling**Flying Colours**£7.38**17 rev4mo ago](https://www.amazon.co.uk/dp/B0GRW3QLFY) [**ojussa 12 Packs A5 Notebooks Kraft Cover Lined Pages 60 Pages Each Rainbow Colorful Lined Notepad Multipack Notebook for Students Writing Memos Diary Traveler Supplies Making Plans 14×21cm**ojussa**£5.78**68 rev8mo ago](https://www.amazon.co.uk/dp/B0G43CQ279) [**Silvine A4 Exercise Books - Lined With Margin (80 Pages) Assorted pack of 10**Silvine**£13.11**28 rev9mo ago](https://www.amazon.co.uk/dp/B0FV3G7X3Y) [**ZCZN A5 Lined Notebooks 12-Pack 60 Pages Each Soft Cover Note Pads Set 12 Mixed Colours - Ideal for School Study Note-Taking**ZCZN**£7.98**632 rev2y ago](https://www.amazon.co.uk/dp/B0D5B642TB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Flying Colours A4 Exercise Books 8mm Lined Pages 5 Assorted Colour Exercise Books A4 Lined in Buff Purple Pink Blue & Orange Writing Book pack for Home or School Revision Notebooks & Journaling**Flying Colours**£7.38**4.8★**▲ 417%**](https://www.amazon.co.uk/dp/B0GRW3QLFY) [**Flying Colours A4 Exercise Books 8mm Lined Pages 3 Assorted Colour Exercise Books A4 Lined in Red Green & Blue Writing Book pack for Home or School Revision Notebooks Journaling & Office Notes**Flying Colours**£5.73**4.8★**▲ 388%**](https://www.amazon.co.uk/dp/B0GRW8HYT3) [**ojussa 12 Packs A5 Notebooks Kraft Cover Lined Pages 60 Pages Each Rainbow Colorful Lined Notepad Multipack Notebook for Students Writing Memos Diary Traveler Supplies Making Plans 14×21cm**ojussa**£5.78**4.6★**▲ 253%**](https://www.amazon.co.uk/dp/B0G43CQ279) [**Rhino 8 x 6.5 Exercise Books 48-Page / 12mm Lined Paper Notebook 10-Pack Writing Book Office & School Stationery Supplies Dark Blue**Rhino**£3.59**4.6★**▲ 183%**](https://www.amazon.co.uk/dp/B00JHDP9E8) [**Rhino 8 x 6.5 Exercise Books 48-Page / 8mm Lined with Margin Paper Notebook 10-Pack Writing Book Office & School Stationery Supplies Orange**Rhino**£3.75**4.6★**▲ 151%**](https://www.amazon.co.uk/dp/B00JHDP5UG)
**~~View all trending →~~**
## **What buyers say about exercise books**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Fair value For fair quality”*
**Value For Money**18%
*“Fair price”*
**Paper Quality**17%
*“paper is fine”*
**Color**11%
*“Love the colours”*
**Size-Overall**7%
*“Good size”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Writing Experience**2%
*“The pages are easy to write on”*
**Ease Of Use**2%
*“Useful”*
**Document Organizing/Classification**2%
*“These have been excellent for keeping everything organised”*
**Paper Brightness**2%
*“Really useful little notebooks in great colours”*
### **What buyers complain about **
**Size-Overall**17%
*“a half bigger than a normal one”*
**Thickness**10%
*“I feel the paper is slightly thinner”*
**Brightness/Shine/Glow**6%
*“I didn't like the look too bright”*
**Writing Experience**6%
*“Only one issue: you cant write on the space reserved for names wtc bwcausw the whole cover is shiny”*
**Thin**6%
*“Thin AF”*
**Value For Money**4%
*“The price for five might be a tad high”*
**Advertised Vs Actual Product**3%
*“Not as described”*
**Color**3%
*“Unfortunately I thought it would be 2 of each colour”*
**Quality-Overall**3%
*“Need recovering as the outside isnt very good quality so could easily damage”*
**Smudge Resistance**2%
*“this could smudge”*
### **Top return reasons **
**Size-Overall**73%
**Quality-Overall**6%
**Thin**5%
**Advertised Vs Actual Product**5%
**Paper Quality**3%
**Color**1%
**Compatibility-Overall**1%
**Thickness**1%
**Strength**1%
**Smell**1%
## **Common questions**
- **Is exercise books profitable to sell on Amazon United Kingdom?**
- The niche generates £145K/yr across 28 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (40/100).
- **How competitive is the exercise books niche?**
- 11 brands and 60 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in exercise books?**
- Top complaints mined from reviews: Size-Overall, Thickness, Brightness/Shine/Glow. The return rate is 0.5%.
- **When does demand for exercise books peak?**
- Demand peaks in Sep; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the exercise books niche?**
- Listings span £3.33–£13.11; the average listing price is £7.59 (sweet spot $15–$100). The average incumbent carries 2,972 reviews — the moat a new listing must climb.
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