---
title: "Trend — erasable pens - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/erasable-pens/trend"
last_updated: "2026-07-31T14:53:37.965Z"
locale: en
meta:
  description: "Niche score 55/100 · £495K/yr market · 894K searches/yr · £7.47 avg price. Soft demand (-20.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £495K/yr market · 894K searches/yr · £7.47 avg price. Soft demand (-20.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — erasable pens - Flapen"
---

# **erasable pens**

**Worth a look**

Shows low returns (0.4%), but soft demand (-20.9% this quarter) keeps it on the watch list.

Market size 60Growth 15Conversion 77Competition 80Returns 98Price range 31Avg price 21Brand share 38Review moat 28Quality gap 68

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Conversion**

**Great****7.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£495K**

£495K/yr · 894K searches

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****£1.74–£21.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****3,670.49**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£7.47**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-20.9%**

90-day search growth — must beat 0% to launch