---
title: "Erasable Pens — £495K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/erasable-pens"
last_updated: "2026-07-31T07:21:51.693Z"
locale: en
meta:
description: "Niche score 55/100 · £495K/yr market · 894K searches/yr · £7.47 avg price. Soft demand (-20.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £495K/yr market · 894K searches/yr · £7.47 avg price. Soft demand (-20.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Erasable Pens — £495K/yr Amazon UK Niche (2026) - Flapen"
---
# **erasable pens**
**Worth a look**
Shows low returns (0.4%), but soft demand (-20.9% this quarter) keeps it on the watch list.
Market size 60Growth 15Conversion 77Competition 80Returns 98Price range 31Avg price 21Brand share 38Review moat 28Quality gap 68
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£495K**
£495K/yr · 894K searches
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£1.74–£21.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,670.49**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.47**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-20.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, erasable pens is a £495K/yr Amazon United Kingdom market (894K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **erasable pens market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£448K–£598K**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#133**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**23 **▼falling
**Sellers**
**92**
**Top-5 brand share**
**82%**
Top 20: 99%
**Top-5 click share**
**35%**
Top 20: 75%
**Open market**
**15%**
- PILOT51% - Artbiu12% - LEGAMI8% - KERIFI8% - Kaempe4% - Grabie2% - Open — no brand owns it (17 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.9% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/erasable-pens/trend)
## **Top erasable pens search terms**
- **erasable pens**335K/yr-14.2%5.3% conv. - **pilot frixion erasable pens**121K/yr-26.8%8.2% conv. - **frixion pens**89K/yr-19.2%10.2% conv. - **eraser pen**41K/yr-15.6%4.2% conv. - **rub out pens**44K/yr-26.9%7.0% conv. - **erasable pens black**44K/yr-22.8%8.4% conv. - **erasable pen**38K/yr-25.2%4.3% conv. - **erasable gel pens**23K/yr-17.6%2.3% conv. - **frixion erasable pens**21K/yr-11.0%7.0% conv. - **friction pens**31K/yr-52.7%9.3% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/erasable-pens/search-terms)
## **Top erasable pens products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£10K4%£20K6%£30K8%£40K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PILOT - FriXion Ball Erasable Rollerball Pen - Medium 0.7mm Tip - 5 x Black**PILOT**£8.98**4.6★19,279 rev](https://www.amazon.co.uk/dp/B07FXHXMPF) [2**KERIFI Rub Out Pens 0.5mm Fine Point Erasable Gel Pens with Rubbers on the End Heat Friction Handwriting Writing Pens with Eraser for Kids Adult School Office Supplies (8 Assorted Colors)**KERIFI**£5.40**4.1★3,379 rev](https://www.amazon.co.uk/dp/B0BG72M5BF) [3**Artbiu 8 Erasable Pens Black Eraser Pen Rub Out with Rubbers on the End Pen Eraser Gel Pens that Out Cool Gel Ink Pen for Writing Essentials Stationary Office Back to School Supplies**Artbiu**£5.56**4.1★783 rev](https://www.amazon.co.uk/dp/B0C5H4V6Y3) [4**PILOT - FriXion Ball Erasable Rollerball Pen - Medium 0.7mm Tip - 3 x Black**PILOT**£5.32**4.6★5,959 rev](https://www.amazon.co.uk/dp/B0DQ5Q4JNK) [5**LEGAMI - Set of 14 Erasable Gel Pens with Thermosensitive Erase Ink Range of ink colours & barrel designs 0.7mm Tip Animal Designs**LEGAMI**£20.40**4.5★1,877 rev](https://www.amazon.co.uk/dp/B0F14592SZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**8 Erasable Pens Back to School 0.5mm Black Pens with Rubbers on The End**AYGORI**£5.67**35 rev9mo ago](https://www.amazon.co.uk/dp/B0FYNZHFYT) [**Erasable Pens 8 Colors 8 Rub Out Pens + 10 Refills (Blue And Black) Coloured Pen With Eraser On The Tip 0.6mm Cartoon Pattern Animal Pen For Childrens School Supplies Or Adults Office supplies**Kaempe**£5.78**73 rev10mo ago](https://www.amazon.co.uk/dp/B0FR19ZW8R) [**Grabie Erasable Gel Pens Make Mistakes Disappear Colored Pens Assorted Color Inks for Drawing Writing Planner (Pack of Essential)**Grabie**£11.00**3,557 rev1y ago](https://www.amazon.co.uk/dp/B0F31FGM9F) [**LEGAMI - Set of 14 Erasable Gel Pens with Thermosensitive Erase Ink Range of ink colours & barrel designs 0.7mm Tip Animal Designs**LEGAMI**£20.40**1,877 rev1y ago](https://www.amazon.co.uk/dp/B0F14592SZ) [**PILOT - FriXion Ball Erasable Rollerball Pen - Medium 0.7mm Tip - 3 x Assorted Colours**PILOT**£5.03**5,959 rev1y ago](https://www.amazon.co.uk/dp/B0DSJMCJ61)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PILOT - FriXion Ball Clicker Erasable Rollerball Pen Set - Medium 0.7mm Tip - 1 x Black 3 x Refills**PILOT**£6.04**4.7★**▲ 270%**](https://www.amazon.co.uk/dp/B0D4ZB46LY) [**PILOT - FriXion Ball Erasable Rollerball Pen - Medium 0.7mm Tip - 3 x Blue**PILOT**£5.07**4.6★**▲ 142%**](https://www.amazon.co.uk/dp/B0DQ5Q3VP8) [**PILOT - Set of 5 FriXion Ball 07 - Erasable Thermosensitive Ink Pen - Refillable Roller Pen - 3 Black 1 Green 1 Purple - Medium Tip**PILOT**£6.55**4.6★**▲ 106%**](https://www.amazon.co.uk/dp/B0DSJLDFS3) [**PILOT - FriXion Ball Erasable Rollerball Pen - Medium 0.7mm Tip - 3 x Black**PILOT**£5.32**4.6★**▲ 91%**](https://www.amazon.co.uk/dp/B0DQ5Q4JNK) [**LEGAMI - Set of 14 Erasable Gel Pens with Thermosensitive Erase Ink Range of ink colours & barrel designs 0.7mm Tip Animal Designs**LEGAMI**£20.40**4.5★**▲ 84%**](https://www.amazon.co.uk/dp/B0F14592SZ)
**~~View all trending →~~**
## **What buyers say about erasable pens**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Erasability**21%
*“They erase well in general”*
**Quality-Overall**14%
*“Best quality”*
**Writing Experience**11%
*“Smooth writing”*
**Value For Money**9%
*“Good value”*
**Pen/Pencil Quality**9%
*“Excellent pens”*
**Color**5%
*“Lots of lovely vibrant colours”*
**Ease Of Use**4%
*“Easy to use”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Fun/Entertainment Experience**2%
*“theres plenty of variety to keep things interesting”*
**Drawing Experience**1%
*“Brilliant for drawing”*
### **What buyers complain about **
**Functionality-Overall**12%
*“Dont work”*
**Quality-Overall**10%
*“These pens are not of good quality”*
**Durability**10%
*“at times can break of easily”*
**Writing Experience**7%
*“The pens do not write smoothly”*
**Dry/Empty Ink**7%
*“all dried up ink”*
**Ink Leakage**7%
*“2 of the pens leaked all the ink”*
**Value For Money**5%
*“For the price they are not worth it”*
**Color**4%
*“the colours were bland”*
**Cartridge Capacity**3%
*“Limited ink”*
**Erasability**3%
*“Avoid Useless Erasers”*
### **Top return reasons **
**Functionality-Overall**24%
**Ink Refill**12%
**Quality-Overall**11%
**Writing Experience**9%
**Color**6%
**Dry/Empty Ink**4%
**Erasability**4%
**Defective Material/Parts**3%
**Cartridge/Ink Quality**2%
**Ink Leakage**2%
## **Common questions**
- **Is erasable pens profitable to sell on Amazon United Kingdom?**
- The niche generates £495K/yr across 53 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -20.9%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the erasable pens niche?**
- 23 brands and 92 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in erasable pens?**
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Durability. The return rate is 0.4%.
- **When does demand for erasable pens peak?**
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the erasable pens niche?**
- Listings span £1.74–£21.09; the average listing price is £7.47 (sweet spot $15–$100). The average incumbent carries 3,670 reviews — the moat a new listing must climb.
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