---
title: "Erasable Pens Blue — £30K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/erasable-pens-blue"
last_updated: "2026-07-31T10:59:22.088Z"
locale: en
meta:
description: "Niche score 33/100 · £30K/yr market · 48K searches/yr · £6.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £30K/yr market · 48K searches/yr · £6.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Erasable Pens Blue — £30K/yr Amazon UK Niche (2026) - Flapen"
---
# **erasable pens blue**
**Skip it**
Prices mostly outside the sweet spot ($3.92–$8.97) — this niche doesn't clear our bar today.
Market size 7Growth 4Conversion 88Competition 18Returns 98Price range 0Avg price 17Brand share 7Review moat 25Quality gap 76
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,496.27**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£6.17**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£30K**
£30K/yr · 48K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-41.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.92–£8.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, erasable pens blue is a £30K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 33/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **erasable pens blue market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£49K–£62K**
- units × avg price
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#105**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **10.3%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**56**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**1%**
- PILOT64% - Artbiu23% - ForestM4% - WONOLO3% - AYGORI2% - Generic1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -41.7% search growth over the last 90 days.
15K10KSpike '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Dec · busiest ÷ quietest = 14.0×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/erasable-pens-blue/trend)
## **Top erasable pens blue search terms**
- **friction pen blue**12K/yr-2.9%17.7% conv. - **erasable pens blue**17K/yr-51.6%9.4% conv. - **blue erasable pens**6K/yr-32.5%12.3% conv. - **frixion pens blue**5K/yr-59.7%17.3% conv. - **blue frixion pens**4K/yr-43.7%24.5% conv. - **pilot frixion erasable pens blue**4K/yr-68.2%16.2% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/erasable-pens-blue/search-terms)
## **Top erasable pens blue products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£6K30%£9K40%£12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PILOT - FriXion Ball Erasable Pen - 0.7mm Tip Rollerball - 6 x Blue Pens**PILOT**£8.35**4.7★959 rev](https://www.amazon.co.uk/dp/B07SN3JBG3) [2**Artbiu 8 Erasable Pens Blue - Rub Out Pens Erasable Gel Pens with Rubbers on the End Cool Friction Pen with Eraser Ballpoint Writing Pen that Rub Out Stationary Office Back to School Supplies**Artbiu**£5.46**4.1★1,445 rev](https://www.amazon.co.uk/dp/B0BL714NTX) [3**PILOT - FriXion Ball Erasable Rollerball Pen - Medium 0.7mm Tip - 3 x Blue**PILOT**£5.07**4.6★5,959 rev](https://www.amazon.co.uk/dp/B0DQ5Q3VP8) [4**PILOT - FriXion Ball Erasable Pen - Medium 0.7mm Tip Rollerball - 5 x Blue Pens**PILOT**£7.99**4.6★19,279 rev](https://www.amazon.co.uk/dp/B07FXRKJW4) [5**PILOT - FriXion Ball Clicker Erasable Rollerball Pen - Medium 0.7mm Tip - 5 x Blue**PILOT**£8.60**4.6★11,103 rev](https://www.amazon.co.uk/dp/B07FXX5HNR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**8 Blue Friction Pens Erasable Pens Blue Ink for Daily Writing Clear Note-Taking General Use Rub out Pens with Rubbers on the End eraser pen Portable Practical Stationery for School Home Office**AYGORI**£5.50**35 rev9mo ago](https://www.amazon.co.uk/dp/B0FYNTHLZ2) [**ForestM 10pcs Blue Friction Pens - 0.7mm Erasable Gel Pens with Eraser on End Ideal for Kids & Adults School Office Work Paperwork Stationery Supplies**ForestM**£5.59**138 rev1y ago](https://www.amazon.co.uk/dp/B0DT3VLZL9) [**ForestM erasable pens 8 Pack Erasable Pens Blue - 0.7mm Friction Pens with Eraser Rub Out Gel Ink Writing Pens for School Office Supplies Stationery for Kids and Adults**ForestM**£4.82**138 rev1y ago](https://www.amazon.co.uk/dp/B0DT3ZR8G7) [**PILOT - FriXion Ball Erasable Rollerball Pen - Medium 0.7mm Tip - 3 x Blue**PILOT**£5.07**5,959 rev1y ago](https://www.amazon.co.uk/dp/B0DQ5Q3VP8) [**8pcs Erasable Pens Blue 0.7mm Friction Pen**Generic**£5.15**178 rev1y ago](https://www.amazon.co.uk/dp/B0DL4BHFQ6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WONOLO 12PCS 0.5mm Erasable Pen Blue Gel Ink Roller Ball Pens Set Home Office Stationery Party Gift**WONOLO**£3.92**3.9★**▲ 372%**](https://www.amazon.co.uk/dp/B085C2NJ4Y) [**8 Blue Friction Pens Erasable Pens Blue Ink for Daily Writing Clear Note-Taking General Use Rub out Pens with Rubbers on the End eraser pen Portable Practical Stationery for School Home Office**AYGORI**£5.50**3.6★**▲ 258%**](https://www.amazon.co.uk/dp/B0FYNTHLZ2) [**PILOT - FriXion Ball Erasable Rollerball Pen - Medium 0.7mm Tip - 3 x Blue**PILOT**£5.07**4.6★**▲ 120%**](https://www.amazon.co.uk/dp/B0DQ5Q3VP8) [**PILOT - FriXion Ball Clicker Erasable Pen Set - Medium 0.7mm Tip Rollerball - 1 x Blue Pen 3 x Blue Refills**PILOT**£5.81**4.7★**▲ 47%**](https://www.amazon.co.uk/dp/B0D4ZFJC6L) [**PILOT - FriXion Ball Erasable Pen - 0.7mm Tip Rollerball - 6 x Blue Pens**PILOT**£8.35**4.7★**▲ 41%**](https://www.amazon.co.uk/dp/B07SN3JBG3)
**~~View all trending →~~**
## **What buyers say about erasable pens blue**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Erasability**23%
*“nice that you can erase”*
**Writing Experience**19%
*“makes my writing look good”*
**Quality-Overall**12%
*“Brilliant pens”*
**Value For Money**12%
*“Great value”*
**Pen/Pencil Quality**7%
*“Excellent pens”*
**Durability**4%
*“Last fairly long”*
**Cartridge/Ink Quality**4%
*“Good pens”*
**Comfort-Overall**4%
*“I have been told my children that it feels nice to hold”*
**Ease Of Cleaning**2%
*“rub out well”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Writing Experience**15%
*“Most of the pens were not writing clearly”*
**Quality-Overall**13%
*“Awful pens”*
**Ink Leakage**12%
*“The ink runs out very quickly”*
**Functionality-Overall**12%
*“Dont work”*
**Erasability**8%
*“Moreover, the quality of the eraser is poor and tends to be aggressive on the paper”*
**Cartridge Capacity**6%
*“However, these pens are very expensive and not good value for money at all because they run out of ink so quickly”*
**Value For Money**6%
*“A little expensive for what they are”*
**Thickness**5%
*“I found the 0.5 pens too thin”*
**Cartridge/Ink Quality**5%
*“Ink is faint”*
**Durability**3%
*“they break easily”*
### **Top return reasons **
**Functionality-Overall**21%
**Quality-Overall**13%
**Color**9%
**Ink Refill**8%
**Writing Experience**8%
**Erasability**7%
**Value For Money**6%
**Dry/Empty Ink**5%
**Cartridge Capacity**3%
**Ink Leakage**3%
## **Common questions**
- **Is erasable pens blue profitable to sell on Amazon United Kingdom?**
- The niche generates £30K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -41.7%. Flapen's verdict: Skip it (33/100).
- **How competitive is the erasable pens blue niche?**
- 7 brands and 56 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in erasable pens blue?**
- Top complaints mined from reviews: Writing Experience, Quality-Overall, Ink Leakage. The return rate is 0.4%.
- **When does demand for erasable pens blue peak?**
- Demand peaks in Aug–Sep–Dec; the busiest month runs 14.0× the quietest.
- **What does it cost to enter the erasable pens blue niche?**
- Listings span £3.92–£8.97; the average listing price is £6.17 (sweet spot $15–$100). The average incumbent carries 4,496 reviews — the moat a new listing must climb.
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