---
title: "Search terms — envelopes - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/envelopes/search-terms"
last_updated: "2026-07-31T15:37:07.026Z"
locale: en
meta:
  description: "Niche score 51/100 · £627K/yr market · 757K searches/yr. Pricing outside the sweet spot ($4.79 avg) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £627K/yr market · 757K searches/yr. Pricing outside the sweet spot ($4.79 avg) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — envelopes - Flapen"
---

# **envelopes**

**Worth a look**

Shows low returns (0.2%), but pricing outside the sweet spot ($4.79 avg) keeps it on the watch list.

Market size 65Growth 23Conversion 98Competition 43Returns 99Price range 13Avg price 13Brand share 40Review moat 49Quality gap 42

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****17.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£627K**

£627K/yr · 757K searches

**Review moat**

**Okay****1,571.74**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-4.8%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£4.79**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.32–£17.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100