---
title: "Products — drawing pens - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/drawing-pens/products"
last_updated: "2026-07-31T13:16:19.691Z"
locale: en
meta:
  description: "Niche score 50/100 · £47K/yr market · 92K searches/yr · £10.09 avg price. A small market ($47K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £47K/yr market · 92K searches/yr · £10.09 avg price. A small market ($47K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — drawing pens - Flapen"
---

# **drawing pens**

**Worth a look**

Shows low returns (0.3%), but a small market ($47K/yr) keeps it on the watch list.

Market size 12Growth 18Conversion 59Competition 80Returns 98Price range 73Avg price 34Brand share 63Review moat 44Quality gap 35

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Price range**

**Good****£2.31–£119.36**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****5.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,111.14**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£10.09**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-13.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£47K**

£47K/yr · 92K searches