---
title: "Desk Protector Mat — £61K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/desk-protector-mat"
last_updated: "2026-07-31T11:32:55.285Z"
locale: en
meta:
description: "Niche score 37/100 · £61K/yr market · 275K searches/yr · £11.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £61K/yr market · 275K searches/yr · £11.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Desk Protector Mat — £61K/yr Amazon UK Niche (2026) - Flapen"
---
# **desk protector mat**
**Skip it**
Soft demand (-21.8% this quarter) — this niche doesn't clear our bar today.
Market size 15Growth 14Conversion 25Competition 46Returns 84Price range 74Avg price 43Brand share 46Review moat 19Quality gap 37
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Price range**
**Good****£5.93–£40.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£11.20**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****15,928.09**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£61K**
£61K/yr · 275K searches
**Growth**
**Bad****-21.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, desk protector mat is a £61K/yr Amazon United Kingdom market (275K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 37/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **desk protector mat market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£45K–£56K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 96%
**Open market**
**19%**
- YSAGi40% - Aothia15% - MOLMO9% - Nordik By Design9% - Nicoman5% - DAWNTREES4%
## **Demand**
Weekly Amazon search volume, last 34 weeks — -21.8% search growth over the last 90 days.
9K7KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/desk-protector-mat/trend)
## **Top desk protector mat search terms**
- **leather desk mat**39K/yr-17.4%1.0% conv. - **desk protector mat**40K/yr-23.4%1.1% conv. - **desk cover**25K/yr-10.8%0.3% conv. - **desk pad large**20K/yr-15.8%1.3% conv. - **desk protector**20K/yr-26.8%0.7% conv. - **xxl mouse pad**18K/yr-21.8%0.4% conv. - **dressing table mat**15K/yr-28.9%1.1% conv. - **desk pads & blotters**14K/yr-28.5%0.7% conv. - **black desk mat**9K/yr-15.0%2.8% conv. - **leather mouse mat**10K/yr-14.8%0.3% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/desk-protector-mat/search-terms)
## **Top desk protector mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£12K30%£18K40%£24K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YSAGi Leather Desk Mat Large Mouse Mat 60 x 35 cm Beige**YSAGi**£7.62**4.5★22,717 rev](https://www.amazon.co.uk/dp/B0CCP79GK2) [2**YSAGi Leather Desk Mat Large Mouse Mat 60 x 35 cm Black**YSAGi**£7.64**4.5★22,717 rev](https://www.amazon.co.uk/dp/B0BMTPC44X) [3**Leather Desk Pad Protector Mouse Mat Office Desk Mat Non-Slip PU Leather Desk Blotter Laptop Desk Pad Waterproof Desk Writing Pad for Office and Home (80cm x 40cm Black)**Aothia**£10.30**4.5★69,737 rev](https://www.amazon.co.uk/dp/B08C5MVPD7) [4**Nordik Leather Desk Mat - Whiskey Brown - Large Leather Desk Pad (89x43 cm)**Nordik By Design**£18.46**4.6★7,373 rev](https://www.amazon.co.uk/dp/B07N5K716Y) [5**Nicoman Clear Desk Mat Non-Slip PVC Desk Protector with Round Edge Heat Resistant & Waterproof Desk Pad for Home and Office Clear 60x30cm (2x1ft)**Nicoman**£7.32**4.4★172 rev](https://www.amazon.co.uk/dp/B0D8Z6YJ32)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Clear Desk Mat 100 x 40cm Non-Slip PVC Clear Desk Protector Mat Waterproof Round Edges Desk Protector Mat Desk Protector Mats with Round Edge for Family School Transparent**Coztie**£9.91**29 rev1y ago](https://www.amazon.co.uk/dp/B0DNXYRC9Y) [**Nicoman Clear Desk Mat Non-Slip PVC Desk Protector with Round Edge Heat Resistant & Waterproof Desk Pad for Home and Office Clear 60x30cm (2x1ft)**Nicoman**£7.32**172 rev2y ago](https://www.amazon.co.uk/dp/B0D8Z6YJ32) [**Clear Desk Protector Mat PVC Transparent Table Protector 80 x 40cm Non-Slip Waterproof Clear Desk Pad Table Cover Protector with Round Edge for Office Home Writing Desk Tabletop**TSKDKIT**£10.51**216 rev2y ago](https://www.amazon.co.uk/dp/B0CZNRMSXW) [**MOLMO Non-Slip Desk Mat Waterproof Desk Pad Table Protector Easy Clean Laptop Mat Large Mouse Pad Leather Writing Mat with Suede for Office/Home/Decor (Dark Green 60 x 35 cm)**MOLMO**£7.63**877 rev2y ago](https://www.amazon.co.uk/dp/B0CX87FFTF) [**Niviy Leather Desk Mat 60 x 35 cm Waterproof Desk Protector Pad**Niviy**£5.93**123 rev2y ago](https://www.amazon.co.uk/dp/B0CQDSYLYG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MOLMO Non-Slip Desk Mat Waterproof Desk Pad Table Protector Easy Clean Laptop Mat Large Mouse Pad Leather Writing Mat with Suede for Office/Home/Decor (Dark Green 60 x 35 cm)**MOLMO**£7.63**4.6★**▲ 139%**](https://www.amazon.co.uk/dp/B0CX87FFTF) [**Clear Desk Mat 100 x 40cm Non-Slip PVC Clear Desk Protector Mat Waterproof Round Edges Desk Protector Mat Desk Protector Mats with Round Edge for Family School Transparent**Coztie**£9.91**4.0★**▲ 116%**](https://www.amazon.co.uk/dp/B0DNXYRC9Y) [**Knodel Desk Pad Office Desk Mat 60cm x 35cm PU Leather Desk Blotter Laptop Desk Mat Waterproof Desk Writing Pad for Office and Home Dual-Sided (Black)**K KNODEL**£6.27**4.6★**▲ 80%**](https://www.amazon.co.uk/dp/B0892XPV76) [**Leather Desk Pad Protector Mouse Pad Office Mat Non-Slip PU Blotter Laptop Pad Waterproof Writing for Office and Home (80cm x 40cm Brown)**Aothia**£10.29**4.5★**▲ 71%**](https://www.amazon.co.uk/dp/B08C5MJYV3) [**Nordik Leather Desk Mat - Whiskey Brown - Large Leather Desk Pad (89x43 cm)**Nordik By Design**£18.46**4.6★**▲ 66%**](https://www.amazon.co.uk/dp/B07N5K716Y)
**~~View all trending →~~**
## **What buyers say about desk protector mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“The build quality is genuinely impressive — it feels premium”*
**Advertised Vs Actual Product**11%
*“As advertised”*
**Size-Overall**9%
*“Fits well”*
**Color**7%
*“Beautiful colour”*
**Ease Of Cleaning**6%
*“easy to clean”*
**Office Usability**6%
*“Looks nice on my desk”*
**Value For Money**5%
*“Great mat and really good value”*
**Durability**3%
*“durable so far”*
**Scratch Resistance**3%
*“No more coffee rings or scratches on our wooden desk”*
**Strength**2%
*“Solid”*
### **What buyers complain about **
**Quality-Overall**11%
*“Not the best quality mouse mat look or feel”*
**Leather Quality**10%
*“Leather is very flimsy”*
**Size-Overall**7%
*“Very big”*
**Advertised Vs Actual Product**5%
*“Looks nothing like the images”*
**Adhesion/Stickiness**5%
*“cant adhere it properly to look invisible”*
**Thickness**5%
*“Thickness of the mat should be slightly higher which would it much more aesthetic and premium look”*
**Office Usability**5%
*“I think even in an office enviroment it would be hard work”*
**Touch/Button Controls**4%
*“Mouse feels like its running over sandpaper the mouse is jumping on screen as it doesnt give consistent sensor feedback”*
**Stain Resistance**4%
*“Great mat however difficult to clean or get rid of stains”*
**Functionality-Overall**3%
*“it still does not work”*
### **Top return reasons **
**Size-Overall**53%
**Color**13%
**Quality-Overall**8%
**Material Quality**5%
**Flatness**2%
**Advertised Vs Actual Product**2%
**Thin**2%
**Grip**2%
**Leather Quality**2%
**Functionality-Overall**2%
## **Common questions**
- **Is desk protector mat profitable to sell on Amazon United Kingdom?**
- The niche generates £61K/yr across 23 tracked products. 90-day search growth is -21.8%. Flapen's verdict: Skip it (37/100).
- **How competitive is the desk protector mat niche?**
- 15 brands and 28 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in desk protector mat?**
- Top complaints mined from reviews: Quality-Overall, Leather Quality, Size-Overall. The return rate is 1.6%.
- **What does it cost to enter the desk protector mat niche?**
- Listings span £5.93–£40.24; the average listing price is £11.20 (sweet spot $15–$100). The average incumbent carries 15,928 reviews — the moat a new listing must climb.
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