---
title: "Trend — desk calendar 2025 - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/desk-calendar-2025/trend"
last_updated: "2026-07-31T21:46:02.020Z"
locale: en
meta:
  description: "Niche score 37/100 · £56K/yr market · 180K searches/yr · £7.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 37/100 · £56K/yr market · 180K searches/yr · £7.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — desk calendar 2025 - Flapen"
---

# **desk calendar 2025**

**Skip it**

Prices mostly outside the sweet spot ($3.79–$10.82) — this niche doesn't clear our bar today.

Market size 14Growth 10Conversion 54Competition 41Returns 96Price range 0Avg price 20Brand share 39Review moat 76Quality gap 33

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****475.68**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£7.03**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£56K**

£56K/yr · 180K searches

**Growth**

**Bad****-30.7%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£3.79–£10.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100