---
title: "Desk Calendar 2025 — £56K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/desk-calendar-2025"
last_updated: "2026-07-31T12:30:28.853Z"
locale: en
meta:
description: "Niche score 37/100 · £56K/yr market · 180K searches/yr · £7.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £56K/yr market · 180K searches/yr · £7.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Desk Calendar 2025 — £56K/yr Amazon UK Niche (2026) - Flapen"
---
# **desk calendar 2025**
**Skip it**
Prices mostly outside the sweet spot ($3.79–$10.82) — this niche doesn't clear our bar today.
Market size 14Growth 10Conversion 54Competition 41Returns 96Price range 0Avg price 20Brand share 39Review moat 76Quality gap 33
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****475.68**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£7.03**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£56K**
£56K/yr · 180K searches
**Growth**
**Bad****-30.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.79–£10.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, desk calendar 2025 is a £56K/yr Amazon United Kingdom market (180K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 37/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **desk calendar 2025 market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£56K–£70K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#42**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **91%**
- **Out of stock**
- **21.4%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **205 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 98%
**Open market**
**14%**
- MOKANI35% - Artfan25% - Stiamvd11% - PaulStore7% - Deepton5% - Clear Mind Concepts4% - Open — no brand owns it (6 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 94 weeks — -30.7% search growth over the last 90 days.
90K70KHoliday '24Spike '25Holiday '25 seasonDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 14.4×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/desk-calendar-2025/trend)
## **Top desk calendar 2025 search terms**
- **desk calendar**93K/yr-27.3%2.4% conv. - **desktop calendar**13K/yr-31.3%2.4% conv. - **desk calender**8K/yr-31.2%3.4% conv. - **desk calendars**14K/yr-49.8%2.0% conv. - **small desk calendar**5K/yr-10.4%0.9% conv. - **desktop calendars & supplies**5K/yr-49.4%0.9% conv. - **desk calendar 2025**5K/yr-30.3%0.0% conv. - **2025 desk calendar**2K/yr-4.8%0.0% conv. - **small desk calendar 2025**437/yr+0.0%0.0% conv. - **desk calendar 2025-2026 uk**24K/yr-83.7%0.0% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/desk-calendar-2025/search-terms)
## **Top desk calendar 2025 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£6K15%£8K20%£11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Desk Calendar 2026-2027 Monthly Desktop Calendar (Jul. 2026 - Dec. 2027)**MOKANI**£6.64**4.7★1,055 rev](https://www.amazon.co.uk/dp/B08H1MF9X2) [2**MOKANI Desk Calendar 2026-2027 Small Desktop Calendar (Jul.2026-Dec.2027)**MOKANI**£6.31**4.6★5,534 rev](https://www.amazon.co.uk/dp/B07ZJ89HDZ) [3**Desk Calendar 2026-2027 - Calendar 2026-2027 Runs from July. 2026 to Dec. 2027 18 Month Desktop Calendar Starts on Monday 25.3 x 20.5 x 7.8 cm Rainbow plaid**Artfan**£9.55**4.7★181 rev](https://www.amazon.co.uk/dp/B0CJ8RPYLK) [4**Small Desk Calendar 2026-2027 Standing Flip Desktop Calendar from Now to June 2027 - Metal Ring Twin-Wire Binding Monthly Desktop Calendar for Home Office School (Green)**Stiamvd**£10.77**4.6★219 rev](https://www.amazon.co.uk/dp/B0C659SC35) [5**PaulStore 2026 Month to View Desktop Planner Red and White Calendar for Home Office and School Use 29cm x 15cm**PaulStore**£3.79**4.5★412 rev](https://www.amazon.co.uk/dp/B08HWWBJ57)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JEKUGOT Desk Calendar 2026 Flip Page Standing Desk Calendar Personalised Calendars 2026 for Funny Desks Decor Home Weekly and Monthly Planner School Office**JEKUGOT**£4.27**12 rev7mo ago](https://www.amazon.co.uk/dp/B0G527QKFQ) [**ZEEYUAN 24 Months Desk Calendar 2026-2027 from Jan. 2026 to Dec. 2027 Running Memo Pages with Large Blocks Strong Twin-Wire Binding**ZEEYUAN**£6.80**125 rev1y ago](https://www.amazon.co.uk/dp/B0FJR65BHD) [**2 Pcs Mini Desk Calendar 2025-2026 Pocket Calendar from July 2025 to December 2026 Monthly Small Desktop Calendar Academic Year Planner for Home Office School**MAMACHU**£4.17**34 rev1y ago](https://www.amazon.co.uk/dp/B0FF9ZQ32M) [**Desk Calendar 2026 uk Runs Jan-June 2027 Academic Desktop Calendar 2026 Desk Calender Monthly Standing Flip Desk Calendar Small for Family Planner Diary Starts on Sunday bigger A5**Deepton**£6.37**46 rev1y ago](https://www.amazon.co.uk/dp/B0DFLRVVVV) [**Desk Calendar 2026-2027 - Calendar 2026-2027 Runs from July. 2026 to Dec. 2027 18 Month Desktop Calendar Starts on Monday 25.3 x 20.5 x 7.8 cm Rainbow plaid**Artfan**£9.55**181 rev2y ago](https://www.amazon.co.uk/dp/B0CJ8RPYLK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**A3 Monthly Planner Desk Pad Undated Calendar by Clear Mind Concepts**Clear Mind Concepts**£10.82**4.6★**▲ 496%**](https://www.amazon.co.uk/dp/B09RHGBZXT) [**Desk Calendar 2025-2026: Standing Flip Desktop from July 2025 to December 2026 18 Month Twin-wire Binding with To-do List - Ideal for Home Office Desk(Purple)**TOYANDONA**£4.46**4.2★**▲ 361%**](https://www.amazon.co.uk/dp/B0B42847DV) [**ZEEYUAN 24 Months Desk Calendar 2026-2027 from Jan. 2026 to Dec. 2027 Running Memo Pages with Large Blocks Strong Twin-Wire Binding**ZEEYUAN**£6.80**4.6★**▲ 303%**](https://www.amazon.co.uk/dp/B0FJR65BHD) [**JEKUGOT Desk Calendar 2026 Flip Page Standing Desk Calendar Personalised Calendars 2026 for Funny Desks Decor Home Weekly and Monthly Planner School Office**JEKUGOT**£4.27**4.2★**▲ 212%**](https://www.amazon.co.uk/dp/B0G527QKFQ) [**Desk Calendar 2026 uk Runs Jan-June 2027 Academic Desktop Calendar 2026 Desk Calender Monthly Standing Flip Desk Calendar Small for Family Planner Diary Starts on Sunday bigger A5**Deepton**£6.37**4.4★**▲ 100%**](https://www.amazon.co.uk/dp/B0DFLRVVVV)
**~~View all trending →~~**
## **What buyers say about desk calendar 2025**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Document Organizing/Classification**14%
*“Buy this calendar every year as it is the perfect size for my needs, giving space to write appointments etc daily and keeps me on track”*
**Quality-Overall**13%
*“This is well made”*
**Size-Overall**11%
*“Good size”*
**Writing Experience**11%
*“easy write notes on”*
**Office Usability**9%
*“It looks great on my desk”*
**Value For Money**8%
*“This is a great little desk calendar at a good price”*
**Ease Of Use**7%
*“Easy”*
**Strength**5%
*“is quite sturdy”*
**Paper Quality**4%
*“The paper is sturdy”*
**Design-Overall**3%
*“The design is attractive”*
### **What buyers complain about **
**Size-Overall**28%
*“Got my my and inches confused”*
**Design-Overall**5%
*“As a calendar I found the design lacking”*
**Advertised Vs Actual Product**5%
*“There is NO mention of this on the ad”*
**Ease Of Use**3%
*“inconvenient for me”*
**Color**3%
*“colours not as bright in person”*
**Display Colors**3%
*“colours not as bright in person”*
**Print Quality**3%
*“the translation used is not the classic Authorised/Revised version”*
**Grip**1%
*“My only small gripe is that its a bit bigger than I expected”*
### **Top return reasons **
**Size-Overall**81%
**Advertised Vs Actual Product**5%
**Value For Money**5%
**Paper Quality**3%
**Defective Material/Parts**2%
**Compatibility-Overall**2%
**Product Condition**2%
**Strength**1%
**Document Organizing/Classification**1%
## **Common questions**
- **Is desk calendar 2025 profitable to sell on Amazon United Kingdom?**
- The niche generates £56K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.7%. Flapen's verdict: Skip it (37/100).
- **How competitive is the desk calendar 2025 niche?**
- 12 brands and 23 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in desk calendar 2025?**
- Top complaints mined from reviews: Size-Overall, Design-Overall, Advertised Vs Actual Product. The return rate is 0.8%.
- **When does demand for desk calendar 2025 peak?**
- Demand peaks in Jan–Dec; the busiest month runs 14.4× the quietest.
- **What does it cost to enter the desk calendar 2025 niche?**
- Listings span £3.79–£10.82; the average listing price is £7.03 (sweet spot $15–$100). The average incumbent carries 476 reviews — the moat a new listing must climb.
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