---
title: "Products — desk calendar 2023/24 - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/desk-calendar-2023-24/products"
last_updated: "2026-07-31T12:01:21.588Z"
locale: en
meta:
  description: "Niche score 35/100 · £36K/yr market · 119K searches/yr · £7.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 35/100 · £36K/yr market · 119K searches/yr · £7.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — desk calendar 2023/24 - Flapen"
---

# **desk calendar 2023/24**

**Skip it**

Prices mostly outside the sweet spot ($3.79–$10.82) — this niche doesn't clear our bar today.

Market size 9Growth 11Conversion 52Competition 38Returns 96Price range 0Avg price 20Brand share 38Review moat 75Quality gap 33

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****514.9**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.2%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£7.18**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-28.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£36K**

£36K/yr · 119K searches

**Price range**

**Bad****£3.79–£10.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100