[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-stationery-office-supplies-dad-christmas-card":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1366,536963877,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":178,"baselines":210,"demand":215,"seasonality":309,"brandShare":310,"products":325,"feedback":358,"searchTerms":386,"related":412,"lastUpdated":165},"3143e88e-0471-41c3-a766-54f417266a9e","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":82,"label":83,"slug":84,"href":85},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":150,"avgRating":151,"avgReviewCount":152,"avgPrice":153,"priceMin":154,"priceMax":155,"productCount":156,"unitsSoldMax":157,"sponsoredPct":158,"returnRate":159,"successfulLaunches360":158,"newProducts360":160,"amazonNicheId":138,"title":161,"slug":162,"href":163,"leafCategoryName":164,"scrapedAt":165,"brandCount":156,"brandCountYearAgo":150,"sellerCount":166,"signals":167,"avgBsr":169,"pageQuality":158,"unitsSoldMin":170,"unitsSoldAvgMin":171,"unitsSoldAvgMax":172,"revenueMin":173,"revenueMax":174,"avgBrandAgeMonths":175,"avgSellerAgeDays":176,"top20ClickShare":150,"top20BrandShare":150,"primePct":150,"oosRate":177},18711,145830,3.1944,-0.4709,0.0455,1,4.95,5,2.82,2.25,3.35,4,15000,0,0.0007,2,"dad christmas card","dad-christmas-card","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies\u002Fdad-christmas-card","Cards & Card Stock","2026-07-29T12:16:44.895006+00:00",11,[168],"low_review_barrier",8177,12500,100,250,35250,42300,43,189,0.228,{"score":179,"verdict":180,"components":181},22,"skip",[182,186,188,192,194,196,199,203,205,208],{"key":183,"score":152,"weight":184,"raw":185},"marketSize",0.15,18711.45,{"key":187,"score":150,"weight":184,"raw":148},"growth",{"key":189,"score":190,"weight":191,"raw":149},"conversion",55,0.1,{"key":193,"score":158,"weight":184,"raw":150},"competition",{"key":195,"score":158,"weight":191,"raw":150},"brandShare",{"key":197,"score":198,"weight":191,"raw":151},"qualityGap",3,{"key":200,"score":171,"weight":201,"raw":202},"reviewMoat",0.05,4.5,{"key":204,"score":171,"weight":191,"raw":159},"returns",{"key":206,"score":207,"weight":201,"raw":153},"avgPrice",8,{"key":209,"score":158,"weight":201,"raw":158},"priceRange",{"avgRating":211,"medianPrice":212,"medianReturnRate":213,"nichesTracked":214},4.36,12.1,0.0064,27484,{"points":216,"droppedPartialWeek":308},[217,220,223,226,229,232,235,238,241,244,247,250,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306],{"week":218,"volume":219},"2025-12-07",20785,{"week":221,"volume":222},"2025-12-14",28683,{"week":224,"volume":225},"2025-12-21",36699,{"week":227,"volume":228},"2025-12-28",18087,{"week":230,"volume":231},"2026-01-04",575,{"week":233,"volume":234},"2026-01-11",261,{"week":236,"volume":237},"2026-01-18",168,{"week":239,"volume":240},"2026-01-25",163,{"week":242,"volume":243},"2026-02-01",117,{"week":245,"volume":246},"2026-02-08",80,{"week":248,"volume":249},"2026-02-15",116,{"week":251,"volume":243},"2026-02-22",{"week":253,"volume":254},"2026-03-01",69,{"week":256,"volume":257},"2026-03-08",65,{"week":259,"volume":260},"2026-03-15",129,{"week":262,"volume":263},"2026-03-22",51,{"week":265,"volume":266},"2026-03-29",84,{"week":268,"volume":269},"2026-04-05",81,{"week":271,"volume":272},"2026-04-12",21,{"week":274,"volume":275},"2026-04-19",31,{"week":277,"volume":278},"2026-05-03",30,{"week":280,"volume":281},"2026-05-10",66,{"week":283,"volume":284},"2026-05-17",46,{"week":286,"volume":287},"2026-05-24",32,{"week":289,"volume":290},"2026-05-31",36,{"week":292,"volume":293},"2026-06-07",19,{"week":295,"volume":296},"2026-06-21",40,{"week":298,"volume":299},"2026-07-05",48,{"week":301,"volume":302},"2026-07-12",49,{"week":304,"volume":305},"2026-07-19",44,{"week":307,"volume":305},"2026-07-26",false,null,{"top":311,"otherBrandCount":158,"otherClickShare":324},[312,315,318,321],{"brand":313,"clickShare":314},"Old English Company",0.3019,{"brand":316,"clickShare":317},"Piccadilly Greetings",0.283,{"brand":319,"clickShare":320},"Me To You",0.2264,{"brand":322,"clickShare":323},"Hallmark",0.1887,1.1102230246251565e-16,[326,334,341,350],{"asin":327,"title":328,"brand":313,"imageUrl":329,"price":330,"rating":152,"reviews":160,"clickShare90":314,"clickShare360":331,"launchDate":332,"amazonUrl":333},"B0GK1QWN6R","Christmas Card for Dad Merry Christmas Festive Design For Him Heartfelt Sentimental Words","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ut5EXvmQL.jpg",3.14,0.0033,"2026-01-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GK1QWN6R",{"asin":335,"title":336,"brand":316,"imageUrl":337,"price":155,"rating":152,"reviews":156,"clickShare90":317,"clickShare360":338,"launchDate":339,"amazonUrl":340},"B0FSL442ZL","Christmas Card Merry Christmas Dad - 9 x 6 inches - Piccadilly Greetings","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51i1ItPuOKL.jpg",0.3545,"2025-09-25","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FSL442ZL",{"asin":342,"title":343,"brand":319,"imageUrl":344,"price":154,"rating":345,"reviews":346,"clickShare90":320,"clickShare360":347,"launchDate":348,"amazonUrl":349},"B0DQYDTVR5","Me To You Tatty Teddy Best Dad Ever Christmas Card Tatty Teddy With Wrapped Gift 6x9ins - Official Collection","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F415TvhtiRdL.jpg",4.8,9,0.4878,"2024-12-19","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DQYDTVR5",{"asin":351,"title":352,"brand":322,"imageUrl":353,"price":354,"rating":152,"reviews":198,"clickShare90":323,"clickShare360":355,"launchDate":356,"amazonUrl":357},"B0B8DV41QY","Hallmark Christmas Card for Dad - Cute Santa Design 25562664","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F416ODhSFaYL.jpg",2.55,0.1543,"2022-08-02","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0B8DV41QY",{"love":359,"hate":384,"returnReasons":385},[360,366,372,376,380],{"topic":361,"percentOfMentions":362,"verbatims":363},"Design-Overall",0.3333,[364,365],"The design is pretty nice","The card is good quality a simple bauble design on the front with a nice messege",{"topic":367,"percentOfMentions":368,"verbatims":369},"Quality-Overall",0.16670000000000001,[370,371],"In summary a nice good quality card","I was very happy with the overall quality of the card",{"topic":373,"percentOfMentions":368,"verbatims":374},"Paper Quality",[375],"the quality of the paper used for the card and envelope is on par with general high street cards at this price point",{"topic":377,"percentOfMentions":368,"verbatims":378},"Writing Experience",[379],"it leaves plenty of space to write your own personal messege inside",{"topic":381,"percentOfMentions":368,"verbatims":382},"Size-Overall",[383],"the card fits into it perfectly",[],[],[387,391,396,400,404,408],{"term":161,"volume":388,"growthQoq":389,"conversionRate":390},88043,-0.0568,0.0105,{"term":392,"volume":393,"growthQoq":394,"conversionRate":395},"christmas card dad",25285,-0.6939,0.0222,{"term":397,"volume":398,"growthQoq":399,"conversionRate":158},"dad xmas card",7902,-0.5824,{"term":401,"volume":402,"growthQoq":403,"conversionRate":158},"christmas cards dad",7548,-0.8308,{"term":405,"volume":406,"growthQoq":407,"conversionRate":158},"christmas cards for dad",5027,-0.8095,{"term":409,"volume":410,"growthQoq":411,"conversionRate":158},"christmas card for dad",12025,-0.877,[413,420,425,430,435,441],{"title":414,"href":415,"score":416,"verdict":417,"marketSize":418,"growth90":419},"academic wall planner 2024\u002F2025","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies\u002Facademic-wall-planner-2024-2025",62,"watch",10408.91,2.1671,{"title":421,"href":422,"score":416,"verdict":417,"marketSize":423,"growth90":424},"thank you gift bags","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies\u002Fthank-you-gift-bags",52014.15,1.6992,{"title":426,"href":427,"score":416,"verdict":417,"marketSize":428,"growth90":429},"money envelopes","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies\u002Fmoney-envelopes",291577.37,-0.0467,{"title":431,"href":432,"score":416,"verdict":417,"marketSize":433,"growth90":434},"birthday cards for women","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies\u002Fbirthday-cards-for-women",1764556.16,-0.0439,{"title":436,"href":437,"score":438,"verdict":417,"marketSize":439,"growth90":440},"box files","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies\u002Fbox-files",63,773005.59,-0.2346,{"title":442,"href":443,"score":438,"verdict":417,"marketSize":444,"growth90":445},"step dad fathers day card","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies\u002Fstep-dad-fathers-day-card",32784.09,48.0393]