---
title: "Crayola Washable Markers — £31K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/crayola-washable-markers"
last_updated: "2026-07-31T15:15:18.670Z"
locale: en
meta:
description: "Niche score 33/100 · £31K/yr market · 45K searches/yr · £6.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £31K/yr market · 45K searches/yr · £6.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Crayola Washable Markers — £31K/yr Amazon UK Niche (2026) - Flapen"
---
# **crayola washable markers**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 8Growth 29Conversion 88Competition 28Returns 99Price range 2Avg price 19Brand share 0Review moat 20Quality gap 21
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+3.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****12,435.19**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.70**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£31K**
£31K/yr · 45K searches
**Price range**
**Bad****£1.80–£15.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, crayola washable markers is a £31K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **crayola washable markers market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£34K–£40K**
- units × avg price
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#51**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**67**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**0%**
- CRAYOLA92% - Efimeso5% - BIC Kids2% - Kebuye2%
## **Demand**
Weekly Amazon search volume, last 32 weeks — +3.5% search growth over the last 90 days.
3K2KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/crayola-washable-markers/trend)
## **Top crayola washable markers search terms**
- **crayola washable markers**19K/yr+2.1%14.2% conv. - **pen sets for kids**15K/yr+14.2%3.3% conv. - **crayola washable**6K/yr-8.6%11.5% conv. - **kids pen set**6K/yr-0.9%2.7% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/crayola-washable-markers/search-terms)
## **Top crayola washable markers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£6K30%£9K40%£12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 24) | Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing | Ideal for Kids Aged 3+**CRAYOLA**£3.37**4.7★39,414 rev](https://www.amazon.co.uk/dp/B01BF6F20K) [2**CRAYOLA Ultra-Clean Washable Markers - Assorted Colours (Pack of 8) | Premium Broadline That Can Easily Wash Off Skin Clothing & Walls Ideal for Kids Aged 3+**CRAYOLA**£3.69**4.7★4,220 rev](https://www.amazon.co.uk/dp/B00TWG8OGU) [3**CRAYOLA Pastel SuperTips Washable Markers - Assorted Colours (Pack of 20) | Premium Felt Tip Pens That Can Easily Wash Off Skin and Clothing | For Ages 3+**CRAYOLA**£3.20**4.6★4,599 rev](https://www.amazon.co.uk/dp/B0BNC5FX47) [4**CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 12) Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing Ideal for Kids Aged 3+**CRAYOLA**£1.82**4.7★39,414 rev](https://www.amazon.co.uk/dp/B0002HYYDU) [5**Crayola MyFirst Washable Markers - Assorted Colours (Pack of 8) | Easy-Grip Markers Ideal for Toddlers Hands | Ideal for Kids Aged 12+ Months**CRAYOLA**£3.06**4.6★8,427 rev](https://www.amazon.co.uk/dp/B00BG417HO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CRAYOLA SuperTips Washable Markers - Classic & Pastel Colours (Pack of 40) | Premium Felt Tip Pens that Can Easily Wash Off Skin and Clothing | for Ages 3+**CRAYOLA**£8.02**52 rev1y ago](https://www.amazon.co.uk/dp/B0F8P76R9G) [**Alcohol Markers Set Alcohol Pens - 80 Colour Dual Tip Marker Set for Adults Kids Art Double Tip Pen Permanent Markers for Drawing Colouring Sketching Graffiti Anime Manga Design with Carrying Case**Kebuye**£9.76**2,978 rev3y ago](https://www.amazon.co.uk/dp/B0CHRF54GF) [**Efimeso 76 Colouring Pens Felt Tip Pens Brush Pens with Case Dual Tips Coloured Pens Fineliners for Adults Kids Children Colouring Painting Sketching Highlighting Lettering**Efimeso**£12.48**926 rev3y ago](https://www.amazon.co.uk/dp/B0BX8995P7) [**CRAYOLA Pastel SuperTips Washable Markers - Assorted Colours (Pack of 20) | Premium Felt Tip Pens That Can Easily Wash Off Skin and Clothing | For Ages 3+**CRAYOLA**£3.20**4,599 rev3y ago](https://www.amazon.co.uk/dp/B0BNC5FX47) [**CRAYOLA Pastel SuperTips Washable Markers - Assorted Colours (Pack of 12) Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing Ideal for Kids Aged 3+**CRAYOLA**£1.80**5,147 rev6y ago](https://www.amazon.co.uk/dp/B08BRYBJJC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CRAYOLA SuperTips Washable Markers - Classic & Pastel Colours (Pack of 40) | Premium Felt Tip Pens that Can Easily Wash Off Skin and Clothing | for Ages 3+**CRAYOLA**£8.02**4.8★**▲ 163%**](https://www.amazon.co.uk/dp/B0F8P76R9G) [**Alcohol Markers Set Alcohol Pens - 80 Colour Dual Tip Marker Set for Adults Kids Art Double Tip Pen Permanent Markers for Drawing Colouring Sketching Graffiti Anime Manga Design with Carrying Case**Kebuye**£9.76**4.4★**▲ 123%**](https://www.amazon.co.uk/dp/B0CHRF54GF) [**CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 12) Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing Ideal for Kids Aged 3+**CRAYOLA**£1.82**4.7★**▲ 117%**](https://www.amazon.co.uk/dp/B0002HYYDU) [**CRAYOLA Inspiration Art Case - 140 Pieces of Colouring Fun! | Includes Crayons Markers Pencils & Paper | Ideal for Kids Aged 5+**CRAYOLA**£15.28**4.8★**▲ 40%**](https://www.amazon.co.uk/dp/B00CI6J5JQ) [**BIC Kids Magic Felt Pens - Washable Kids Colouring Pens - Erasable Ink with Two Erasers Included - 12 Pack**BIC Kids**£2.65**4.6★**▲ 40%**](https://www.amazon.co.uk/dp/B0026IX1SW)
**~~View all trending →~~**
## **What buyers say about crayola washable markers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**36%
*“Colours are good”*
**Value For Money**17%
*“Excellent value”*
**Quality-Overall**12%
*“I was surprised by the quality of these pens”*
**Washability**7%
*“easy to wash”*
**Fun/Entertainment Experience**4%
*“keeps the kids entertained for hours”*
**Gifting Purpose**4%
*“Gift”*
**Ease Of Use**3%
*“Easy to use”*
**Advertised Vs Actual Product**3%
*“As described”*
**Efficiency**2%
*“Works great”*
**Size-Overall**1%
*“use so they are the perfect size”*
### **What buyers complain about **
**Color**30%
*“not all colours as expected”*
**Quality-Overall**11%
*“they just weren't as good as they should have been”*
**Functionality-Overall**9%
*“did not work at all”*
**Moist/Dry**7%
*“So dry immediately after opening”*
**Ease Of Cleaning**7%
*“Not really washable”*
**Durability**7%
*“don't last much hence why I'm giving 4”*
**Strength**5%
*“My only minor note is that the box is a bit flimsy”*
**Value For Money**4%
*“Waste of money”*
**Dry/Empty Ink**4%
*“No black ink”*
**Grip**3%
*“there's nothing to grip with”*
### **Top return reasons **
**Functionality-Overall**15%
**Color**15%
**Gifting Purpose**10%
**Value For Money**9%
**Quality-Overall**5%
**Size-Overall**5%
**Defective Material/Parts**5%
**Dry/Empty Ink**5%
**Thin**4%
**Product Condition**4%
## **Common questions**
- **Is crayola washable markers profitable to sell on Amazon United Kingdom?**
- The niche generates £31K/yr across 16 tracked products. 90-day search growth is +3.5%. Flapen's verdict: Skip it (33/100).
- **How competitive is the crayola washable markers niche?**
- 4 brands and 67 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in crayola washable markers?**
- Top complaints mined from reviews: Color, Quality-Overall, Functionality-Overall. The return rate is 0.2%.
- **What does it cost to enter the crayola washable markers niche?**
- Listings span £1.80–£15.28; the average listing price is £6.70 (sweet spot $15–$100). The average incumbent carries 12,435 reviews — the moat a new listing must climb.
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