---
title: "Counting Cubes — £77K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/counting-cubes"
last_updated: "2026-07-31T11:24:58.969Z"
locale: en
meta:
description: "Niche score 36/100 · £77K/yr market · 105K searches/yr · £9.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £77K/yr market · 105K searches/yr · £9.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Counting Cubes — £77K/yr Amazon UK Niche (2026) - Flapen"
---
# **counting cubes**
**Skip it**
Soft demand (-24.7% this quarter) — this niche doesn't clear our bar today.
Market size 19Growth 13Conversion 79Competition 23Returns 97Price range 29Avg price 25Brand share 35Review moat 26Quality gap 28
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£4.82–£19.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,855.29**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£9.01**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£77K**
£77K/yr · 105K searches
**Growth**
**Bad****-24.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, counting cubes is a £77K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 36/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **counting cubes market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **£72K–£90K**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#144**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**12%**
- HOTUT19% - Learning Resources17% - edxeducation17% - TOGHPUW16% - Temple Lodge16% - UOCAI4% - Open — no brand owns it (6 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.7% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/counting-cubes/trend)
## **Top counting cubes search terms**
- **counting blocks for kids**14K/yr-28.1%6.7% conv. - **cubes**14K/yr+2.3%1.0% conv. - **maths cubes**20K/yr-32.3%8.0% conv. - **counting cubes**10K/yr-31.3%8.6% conv. - **multilink cubes**6K/yr-13.6%6.9% conv. - **counting blocks**16K/yr-45.5%6.7% conv. - **unifix cubes**4K/yr-15.4%6.3% conv. - **math cubes**5K/yr-19.1%7.5% conv. - **linking cubes**3K/yr-0.7%5.1% conv. - **maths cubes for kids**4K/yr-30.1%12.5% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/counting-cubes/search-terms)
## **Top counting cubes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£8K15%£12K20%£15K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HOTUT 100 Pcs Maths Cubes with 10 Colours Linking Cubes Early Years Maths Learning Magic Counting Blocks Counting Block Set for School and Home - 2 CM**HOTUT**£5.80**4.7★885 rev](https://www.amazon.co.uk/dp/B0CL75TN9X) [2**TOGHPUW 100 Pcs Maths Cubes With 10 Colours Fractions Resources For Children Linking Cubes Early Years Maths Learning Magic Counting Blocks Geometric Cube Math Cubes Math Toys Math Link Cubes**TOGHPUW**£5.14**4.5★101 rev](https://www.amazon.co.uk/dp/B0CXXQM1ZZ) [3**edxeducation Maths Cubes Set of 100 10 Colours**edxeducation**£7.42**4.8★10,479 rev](https://www.amazon.co.uk/dp/B07V25W3K5) [4**Maths Cubes - 100-Piece Set of Fidget Linking Cubes for Early Learning and Maths with 10 Colours and Geometric Shapes Perfect for Classroom and Home**Temple Lodge**£9.53**4.6★339 rev](https://www.amazon.co.uk/dp/B0BVW8JFZW) [5**Learning Resources MathLink Cubes Set of 100 Ages 5+ Counting Blocks for Early Maths Skills Linking Cubes for Addition Subtraction & Patterning**Learning Resources**£9.10**4.7★38,723 rev](https://www.amazon.co.uk/dp/B000URL296)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yimomoyi 300 Pcs Maths Cubes With 10 Colours Maths Counters for Kids**Yimomoyi**£12.55**15 rev7mo ago](https://www.amazon.co.uk/dp/B0G58G6B32) [**Counting Blocks Maths for Children 100 PCS Counting Cubes With 10 Colours Maths Cubes Building Blocks Maths Counters for Kids Connecting Toys Linking Cubes for School & Home Early Maths Learning**UOCAI**£5.22**9 rev9mo ago](https://www.amazon.co.uk/dp/B0FX54S7ZT) [**aieieii 100 PCS Maths Cubes Number Blocks Toys Counting Cubes with 10 Colour Linking Cube with 2 Stickers 2CM Counting Blocks Maths for Block Set Easy to Connect(for Ages 15 and Above)**aieieii**£6.78**8 rev9mo ago](https://www.amazon.co.uk/dp/B0FV36GYM5) [**CREJOHY 100 Pcs Maths Cubes for Kids Age 3-8 MathsCubes with 10 Colours Linking Cubes Magic Counting Blocks Counting Block Set for School and Home Maths Cubes for Kids Age 3 4 5 6 7 8 Boys Girls**CREJOHY**£6.63**19 rev11mo ago](https://www.amazon.co.uk/dp/B0FK53VHCD) [**Yimomoyi 200 Pcs Maths Cubes With 10 Colours Maths Counters for Kids**Yimomoyi**£9.36**15 rev1y ago](https://www.amazon.co.uk/dp/B0FK4K4SN7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yimomoyi 300 Pcs Maths Cubes With 10 Colours Maths Counters for Kids**Yimomoyi**£12.55**4.5★**▲ 243%**](https://www.amazon.co.uk/dp/B0G58G6B32) [**Counting Blocks Maths for Children 100 PCS Counting Cubes With 10 Colours Maths Cubes Building Blocks Maths Counters for Kids Connecting Toys Linking Cubes for School & Home Early Maths Learning**UOCAI**£5.22**4.6★**▲ 110%**](https://www.amazon.co.uk/dp/B0FX54S7ZT) [**edxeducation Interlocking Cubes Set of 1 000**edxeducation**£7.55**4.4★**▲ 94%**](https://www.amazon.co.uk/dp/B07CZW7PVP) [**TOGHPUW 100 Pcs Maths Cubes With 10 Colours Fractions Resources For Children Linking Cubes Early Years Maths Learning Magic Counting Blocks Geometric Cube Math Cubes Math Toys Math Link Cubes**TOGHPUW**£5.14**4.5★**▲ 88%**](https://www.amazon.co.uk/dp/B0CXXQM1ZZ) [**Maths Cubes - 100-Piece Set of Fidget Linking Cubes for Early Learning and Maths with 10 Colours and Geometric Shapes Perfect for Classroom and Home**Temple Lodge**£9.53**4.6★**▲ 87%**](https://www.amazon.co.uk/dp/B0BVW8JFZW)
**~~View all trending →~~**
## **What buyers say about counting cubes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Great quality and accessories”*
**Educational-Overall**20%
*“Very educational”*
**Fun/Entertainment Experience**12%
*“Very good toy for all children”*
**Value For Money**7%
*“considering the price I think that's fair”*
**Color**6%
*“Vibrant colours”*
**Ease Of Use**5%
*“Good and easy to use”*
**Durability**4%
*“durable”*
**Strength**3%
*“Sturdy”*
**Gifting Purpose**3%
*“Birthday gift”*
**Adhesion/Stickiness**3%
*“Stick together well”*
### **What buyers complain about **
**Connectivity-Overall**25%
*“these blocks didnt connect overtime”*
**Defective Material/Parts**17%
*“Some pieces missed”*
**Durability**8%
*“everything we build just falls apart”*
**Assembly/Installation**8%
*“does sometimes struggle to click the pieces together”*
**Color**8%
*“Just one little fault is the flat counters that clip onto the blocks colour are not correct to the original characters”*
**Value For Money**6%
*“a little over priced”*
### **Top return reasons **
**Size-Overall**25%
**Quality-Overall**17%
**Compatibility-Overall**7%
**Gifting Purpose**6%
**Advertised Vs Actual Product**6%
**Functionality-Overall**5%
**Defective Material/Parts**4%
**Value For Money**4%
**Durability**3%
**Material Quality**3%
## **Common questions**
- **Is counting cubes profitable to sell on Amazon United Kingdom?**
- The niche generates £77K/yr across 17 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -24.7%. Flapen's verdict: Skip it (36/100).
- **How competitive is the counting cubes niche?**
- 12 brands and 47 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in counting cubes?**
- Top complaints mined from reviews: Connectivity-Overall, Defective Material/Parts, Durability. The return rate is 0.6%.
- **When does demand for counting cubes peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the counting cubes niche?**
- Listings span £4.82–£19.12; the average listing price is £9.01 (sweet spot $15–$100). The average incumbent carries 3,855 reviews — the moat a new listing must climb.
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