---
title: "Products — congratulations card - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/congratulations-card/products"
last_updated: "2026-07-31T22:04:10.572Z"
locale: en
meta:
  description: "Niche score 59/100 · £74K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £74K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — congratulations card - Flapen"
---

# **congratulations card**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 18Growth 70Conversion 84Competition 83Returns 99Price range 0Avg price 11Brand share 81Review moat 90Quality gap 22

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****196.36**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****9.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Growth**

**Good****+52.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£74K**

£74K/yr · 210K searches

**Avg price**

**Bad****£3.79**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.21–£12.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")