---
title: "Congratulations Card — £74K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/congratulations-card"
last_updated: "2026-07-31T13:03:15.472Z"
locale: en
meta:
description: "Niche score 59/100 · £74K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £74K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Congratulations Card — £74K/yr Amazon UK Niche (2026) - Flapen"
---
# **congratulations card**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 18Growth 70Conversion 84Competition 83Returns 99Price range 0Avg price 11Brand share 81Review moat 90Quality gap 22
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****196.36**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Growth**
**Good****+52.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£74K**
£74K/yr · 210K searches
**Avg price**
**Bad****£3.79**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.21–£12.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, congratulations card is a £74K/yr Amazon United Kingdom market (210K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 59/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **congratulations card market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **£76K–£95K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#443**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **76%**
- **Out of stock**
- **6.8%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**54%**
Top 20: 97%
**Top-5 click share**
**32%**
Top 20: 73%
**Open market**
**38%**
- SWEETZER & ORANGE13% - Old English Company13% - Piccadilly Greetings12% - Printperfect9% - Me To You8% - Nokular7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +52.6% search growth over the last 90 days.
10K6KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/congratulations-card/trend)
## **Top congratulations card search terms**
- **congratulations card**139K/yr+38.3%8.1% conv. - **well done card**40K/yr+81.7%8.9% conv. - **well done cards**10K/yr+110.1%4.5% conv. - **congratulations cards**9K/yr+57.8%5.6% conv. - **you did it card**6K/yr+110.0%4.2% conv. - **congrats card**6K/yr+55.1%5.9% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/congratulations-card/search-terms)
## **Top congratulations card products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£4K9%£7K12%£9K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Printperfect - Congratulations Next Chapter Card - Moving Leaving or New Job Card for Him or Her - Heres To Your Next Chapter Good Luck Card for Men and Women promotion university new baby**Printperfect**£3.38**4.8★193 rev](https://www.amazon.co.uk/dp/B0G1KCPPBX) [2**Me to You Bear Well Done Card White ASS01147 5x7 inch**Me To You**£2.46**4.7★452 rev](https://www.amazon.co.uk/dp/B085GGGB94) [3**Piccadilly Greetings Exam Congratulations Cards You Absolutely Smashed It - 8 x 6 inches**Piccadilly Greetings**£2.76**4.7★174 rev](https://www.amazon.co.uk/dp/B0CGQ5Q85X) [4**Piccadilly Greetings Luxury Beautiful Contemporary Woo Hoo Congratulations Card - 160 mm sq - Koko Designs KL002 White**Piccadilly Greetings**£3.00**4.6★965 rev](https://www.amazon.co.uk/dp/B08Z1W4LDZ) [5**Hallmark Congratulations Card - Contemporary Foil Text Design**Hallmark**£2.49**4.7★953 rev](https://www.amazon.co.uk/dp/B07XTWWSDN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Congratulations Bunting Greeting Card By Wishing Well Studions 5 X 8 Inches**Wishing Well**£1.21**3 rev6mo ago](https://www.amazon.co.uk/dp/B0GGC9ZWM4) [**SWEETZER & ORANGE Modern Congratulations Cards Set of 24 Gold Foil Congrats Cards with Envelopes Stickers & Storage Box 4.25x5.75 Assorted Designs with Interior Greetings for All Celebrations**SWEETZER & ORANGE**£6.18**115 rev7mo ago](https://www.amazon.co.uk/dp/B0G5WXC51Z) [**Printperfect - Congratulations Next Chapter Card - Moving Leaving or New Job Card for Him or Her - Heres To Your Next Chapter Good Luck Card for Men and Women promotion university new baby**Printperfect**£3.38**193 rev8mo ago](https://www.amazon.co.uk/dp/B0G1KCPPBX) [**Congratulations Card New Job Well Done Proud of You - Heartfelt Greeting for Friend or Family - Success Driving Test Exam - Made in UK**Nokular**£3.36**9 rev10mo ago](https://www.amazon.co.uk/dp/B0FTB3XRB1) [**Congratulations Card. Well done Exams A Level GCSE Graduation Card. Youre a Star Design. Card with Envelope. 150x150mm when folded.**Absolutely Yours**£3.15**28 rev1y ago](https://www.amazon.co.uk/dp/B0FGDBCXN7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Congratulations Bunting Greeting Card By Wishing Well Studions 5 X 8 Inches**Wishing Well**£1.21**4.6★**▲ 235%**](https://www.amazon.co.uk/dp/B0GGC9ZWM4) [**SWEETZER & ORANGE Modern Congratulations Cards Set of 24 Gold Foil Congrats Cards with Envelopes Stickers & Storage Box 4.25x5.75 Assorted Designs with Interior Greetings for All Celebrations**SWEETZER & ORANGE**£6.18**4.4★**▲ 222%**](https://www.amazon.co.uk/dp/B0G5WXC51Z) [**Congratulations Card New Job Well Done Proud of You - Heartfelt Greeting for Friend or Family - Success Driving Test Exam - Made in UK**Nokular**£3.36**4.8★**▲ 150%**](https://www.amazon.co.uk/dp/B0FTB3XRB1) [**SWEETZER & ORANGE Congratulations Card with Gold Foil 5x7 Premium Greeting Card with Envelope & Seal Thick Cardstock Elegant Design for Promotion Wedding Retirement & Any Special Celebrations**SWEETZER & ORANGE**£2.26**4.8★**▲ 149%**](https://www.amazon.co.uk/dp/B0DSDKSJL1) [**Old English Co. Funny Well Done Card for Him or Her - Simple Graduation Card for Son and Daughter - Smarty Pants Congratulations Card for Men and Women - New Job Exam Results Driving Test**Old English Company**£2.86**5.0★**▲ 137%**](https://www.amazon.co.uk/dp/B0CV1BKM63)
**~~View all trending →~~**
## **What buyers say about congratulations card**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“Excellent quality”*
**Value For Money**16%
*“Good price”*
**Color**11%
*“Nice and colourful”*
**Design-Overall**10%
*“with a good range of different designs”*
**Advertised Vs Actual Product**9%
*“Card as shown”*
**Thickness**4%
*“Thick”*
**Ease Of Use**2%
*“simple”*
**Size-Overall**2%
*“are a nice size”*
**Paper Quality**2%
*“The quality of the paper is excellent”*
**Writing Experience**2%
*“Nd matte makes it more comfortable to write on for me”*
### **What buyers complain about **
**Quality-Overall**21%
*“Although perhaps not the best quality cardboard they are good value for money”*
**Size-Overall**10%
*“the size is a little novel being smaller than the standard”*
**Flexibility**9%
*“Bent and bucked”*
**Print Quality**5%
*“The printing is terrible”*
**Storage Capacity**5%
*“The only thing I would say is that the storage box isnt really a proper storage box in practice”*
**Thickness**3%
*“the cards themselves arent the thickest”*
**Value For Money**1%
*“costly”*
**Certifications**1%
*“The product description says the card used is FSC certified - oddly it doesn't say that on the card itself -”*
### **Top return reasons **
**Size-Overall**45%
**Quality-Overall**23%
**Design-Overall**9%
**Water Resistance**9%
**Print Quality**5%
**Defective Material/Parts**5%
**Advertised Vs Actual Product**5%
## **Common questions**
- **Is congratulations card profitable to sell on Amazon United Kingdom?**
- The niche generates £74K/yr across 50 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +52.6%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the congratulations card niche?**
- 25 brands and 34 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in congratulations card?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Flexibility. The return rate is 0.1%.
- **When does demand for congratulations card peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the congratulations card niche?**
- Listings span £1.21–£12.16; the average listing price is £3.79 (sweet spot $15–$100). The average incumbent carries 196 reviews — the moat a new listing must climb.
## **Related niches in Stationery & Office Supplies**
- 62 [**academic wall planner 2024/2025**](https://flapen.com/research/uk/stationery-office-supplies/academic-wall-planner-2024-2025)£10K/yr+216.7%**Worth a look**- 62 [**thank you gift bags**](https://flapen.com/research/uk/stationery-office-supplies/thank-you-gift-bags)£52K/yr+169.9%**Worth a look**- 62 [**money envelopes**](https://flapen.com/research/uk/stationery-office-supplies/money-envelopes)£292K/yr-4.7%**Worth a look**- 62 [**birthday cards for women**](https://flapen.com/research/uk/stationery-office-supplies/birthday-cards-for-women)£1.8M/yr-4.4%**Worth a look**- 63 [**box files**](https://flapen.com/research/uk/stationery-office-supplies/box-files)£773K/yr-23.5%**Worth a look**- 63 [**step dad fathers day card**](https://flapen.com/research/uk/stationery-office-supplies/step-dad-fathers-day-card)£33K/yr>1,000%**Worth a look**[**All Stationery & Office Supplies niches **](https://flapen.com/research/uk/stationery-office-supplies)