---
title: "Reviews — colouring pencils - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/colouring-pencils/reviews"
last_updated: "2026-07-31T09:02:01.098Z"
locale: en
meta:
  description: "Niche score 60/100 · £1.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £1.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — colouring pencils - Flapen"
---

# **colouring pencils**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 88Growth 23Conversion 91Competition 68Returns 99Price range 45Avg price 23Brand share 72Review moat 23Quality gap 23

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£1.6M**

£1.6M/yr · 1.8M searches

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****£1.85–£25.59**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-4.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,850.07**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£8.15**

avg listing price — sweet spot $15–$100