---
title: "Colouring Pencils — £1.6M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/colouring-pencils"
last_updated: "2026-07-31T06:34:38.166Z"
locale: en
meta:
description: "Niche score 60/100 · £1.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £1.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Colouring Pencils — £1.6M/yr Amazon UK Niche (2026) - Flapen"
---
# **colouring pencils**
**Worth a look**
Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 88Growth 23Conversion 91Competition 68Returns 99Price range 45Avg price 23Brand share 72Review moat 23Quality gap 23
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£1.6M**
£1.6M/yr · 1.8M searches
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£1.85–£25.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-4.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,850.07**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£8.15**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, colouring pencils is a £1.6M/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colouring pencils market data**
- **Units sold / yr**
- **200K–250K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **£1.6M–£2.0M**
- units × avg price
- **Conversion rate**
- **11.0%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**103**
**Top-5 brand share**
**62%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 92%
**Open market**
**33%**
- STAEDTLER26% - BIC Kids10% - CRAYOLA10% - Amazon Basics9% - KALOUR8% - Faber-Castell5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.
60K40KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/colouring-pencils/trend)
## **Top colouring pencils search terms**
- **colouring pencils**936K/yr+2.5%9.2% conv. - **coloured pencils**153K/yr+0.8%9.2% conv. - **colouring pencils for adults**124K/yr-17.0%7.1% conv. - **colouring pencils for kids**90K/yr-10.4%12.2% conv. - **faber castell colouring pencils**86K/yr-13.6%1.8% conv. - **colour pencils**57K/yr-4.7%7.0% conv. - **coloring pencils**49K/yr+5.2%6.7% conv. - **coloured pencils for adults**58K/yr-16.6%3.1% conv. - **pencil crayons**45K/yr+4.5%10.2% conv. - **adult colouring pencils**35K/yr-25.2%5.7% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/colouring-pencils/search-terms)
## **Top colouring pencils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£65K8%£130K12%£195K16%£260K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**STAEDTLER 185 C24 Noris Colour Colouring Pencils - 24 Assorted Colours (Pack of 24 Pencils)**STAEDTLER**£3.66**4.7★41,835 rev](https://www.amazon.co.uk/dp/B00SF4NTF6) [2**Amazon Basics Coloured Pencils in Tin Box Pack of 36 - Assorted Colours**Amazon Basics**£4.94**4.7★3,268 rev](https://www.amazon.co.uk/dp/B09RB77CCC) [3**STAEDTLER 185 C12 Noris Colour Colouring Pencils - 12 Assorted Colours (Pack of 12 Pencils)**STAEDTLER**£1.85**4.6★8,182 rev](https://www.amazon.co.uk/dp/B00TFY8266) [4**CRAYOLA Colouring Pencils - Assorted Colours (Pack of 24) | A Must-Have for All Kids Arts & Crafts Sets | Ideal for Kids Aged 3+**CRAYOLA**£2.25**4.7★6,193 rev](https://www.amazon.co.uk/dp/B0009RNQEQ) [5**KALOUR Colouring Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Beginners Artists (72)**KALOUR**£11.82**4.6★10,562 rev](https://www.amazon.co.uk/dp/B0BHYGM2XG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**1ABOVE 20 Colouring Pencils - Assorted Colours wooden colouring pencils Pre sharpened Colour Therapy Colouring Pencil A Must-Have for All Kids Arts & Crafts Sets**1ABOVE**£2.48**180 rev1y ago](https://www.amazon.co.uk/dp/B0F48CLQQP) [**WISYOK Colouring Pencils 48 Colours for Adults & Kids**WISYOK**£5.56**320 rev1y ago](https://www.amazon.co.uk/dp/B0DMVVJ264) [**SEANTUA 72 Coloured Pencils Set for Adult Quality Soft Core Oil Based Colouring Pencils for Artists Professional Drawing Pencils Art Supplies Colour Pencil for Adults Kids**SEANTUA**£9.83**277 rev3y ago](https://www.amazon.co.uk/dp/B0CB3NF4DZ) [**Amazon Basics Coloured Pencils in Tin Box Pack of 36 - Assorted Colours**Amazon Basics**£4.94**3,268 rev3y ago](https://www.amazon.co.uk/dp/B09RB77CCC) [**FUNLAVIE 48 Colouring Pencils Set for Adult Coloring Books Illustration and Sketching with Storage Case Ideal for Drawing Blending & Shading Coloured Art Supplies for Beginner & Artist**FUNLAVIE**£10.08**7,617 rev3y ago](https://www.amazon.co.uk/dp/B0BK8QX2RS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**STAEDTLER 185 CD36 Noris Colour Pencil - 36 Assorted Colours (Pack of 36 Pencils)**STAEDTLER**£6.41**4.6★**▲ 206%**](https://www.amazon.co.uk/dp/B07CXYN3DR) [**STAEDTLER 185 M24 Noris Colour Colouring Pencils - 24 Assorted Colours (Tin of 24 Pencils)**STAEDTLER**£5.10**4.6★**▲ 86%**](https://www.amazon.co.uk/dp/B0859Y29WR) [**BIC Kids Tropicolors Colouring Pencils Drawing Colour Pencil Pack of 24**BIC Kids**£3.80**4.6★**▲ 72%**](https://www.amazon.co.uk/dp/B006QW7Z7M) [**H & B 76pcs Colouring Pencils Set for Drawing Sketching Blending Coloured Pencils for Adults Artists Beginners Professional Art Supplies with Sketchbook**H & B**£15.97**4.6★**▲ 59%**](https://www.amazon.co.uk/dp/B0B631FJZV) [**1ABOVE 20 Colouring Pencils - Assorted Colours wooden colouring pencils Pre sharpened Colour Therapy Colouring Pencil A Must-Have for All Kids Arts & Crafts Sets**1ABOVE**£2.48**4.6★**▲ 53%**](https://www.amazon.co.uk/dp/B0F48CLQQP)
**~~View all trending →~~**
## **What buyers say about colouring pencils**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**28%
*“Good quality colours”*
**Quality-Overall**16%
*“Excellent product”*
**Value For Money**15%
*“Excellent Value”*
**Pen/Pencil Quality**11%
*“Excellent pencils”*
**Ease Of Use**3%
*“easy to store”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Sharpness**3%
*“nice easy to sharpen will buy again”*
**Durability**2%
*“theres noticeably less breakage”*
**Fun/Entertainment Experience**2%
*“Fun for kids”*
**Drawing Experience**2%
*“The colour set covers a good range for general drawing, doodling, and school art projects”*
### **What buyers complain about **
**Color**22%
*“colours dont match”*
**Quality-Overall**16%
*“Build quality is basic”*
**Sharpness**11%
*“Very disappointed about these pencils have to keep sharpening them”*
**Durability**5%
*“Break quickly”*
**Advertised Vs Actual Product**3%
*“24 pencils, deceiving sales pitch”*
**Display Colors**3%
*“36 colours, not 72”*
**Hard Feel**3%
*“Very hard”*
**Wood Quality**3%
*“Plastic not wood”*
**Nib/Tip Quality**2%
*“Looks good - pencils creamy texture easy to blend - however over half colours had broken lead so constant sharpening- tips breaking etc”*
**Paper Quality**1%
*“Negatives - very hard pencils at 5H which scratch the paper I was using”*
### **Top return reasons **
**Quality-Overall**18%
**Color**13%
**Size-Overall**9%
**Display Colors**7%
**Functionality-Overall**7%
**Sharpness**6%
**Gifting Purpose**5%
**Advertised Vs Actual Product**4%
**Defective Material/Parts**4%
**Value For Money**4%
## **Common questions**
- **Is colouring pencils profitable to sell on Amazon United Kingdom?**
- The niche generates £1.6M/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the colouring pencils niche?**
- 20 brands and 103 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in colouring pencils?**
- Top complaints mined from reviews: Color, Quality-Overall, Sharpness. The return rate is 0.3%.
- **When does demand for colouring pencils peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the colouring pencils niche?**
- Listings span £1.85–£25.59; the average listing price is £8.15 (sweet spot $15–$100). The average incumbent carries 6,850 reviews — the moat a new listing must climb.
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