---
title: "Search terms — colouring pencils for school - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/colouring-pencils-for-school/search-terms"
last_updated: "2026-07-31T13:48:00.149Z"
locale: en
meta:
  description: "Niche score 40/100 · £32K/yr market · 38K searches/yr · £9.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · £32K/yr market · 38K searches/yr · £9.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — colouring pencils for school - Flapen"
---

# **colouring pencils for school**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 8Growth 40Conversion 82Competition 44Returns 98Price range 56Avg price 31Brand share 0Review moat 24Quality gap 27

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£1.85–£31.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+11.8%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****£9.69**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,318.63**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£32K**

£32K/yr · 38K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand