---
title: "Colouring Pencils for Children — £142K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/colouring-pencils-for-children"
last_updated: "2026-07-31T15:20:51.993Z"
locale: en
meta:
description: "Niche score 41/100 · £142K/yr market · 176K searches/yr · £5.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £142K/yr market · 176K searches/yr · £5.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Colouring Pencils for Children — £142K/yr Amazon UK Niche (2026) - Flapen"
---
# **colouring pencils for children**
**Skip it**
Prices mostly outside the sweet spot ($1.85–$13.47) — this niche doesn't clear our bar today.
Market size 31Growth 20Conversion 97Competition 40Returns 99Price range 0Avg price 15Brand share 39Review moat 24Quality gap 24
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£142K**
£142K/yr · 176K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,730.63**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.30**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.85–£13.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, colouring pencils for children is a £142K/yr Amazon United Kingdom market (176K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colouring pencils for children market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£133K–£159K**
- units × avg price
- **Conversion rate**
- **15.2%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**72**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**14%**
- CRAYOLA42% - BIC Kids20% - Amazon Basics9% - STAEDTLER6% - BIC5% - abeec4% - Open — no brand owns it (5 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -9.4% search growth over the last 90 days.
7K5KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/colouring-pencils-for-children/trend)
## **Top colouring pencils for children search terms**
- **colouring pencils for kids**90K/yr-10.4%12.9% conv. - **kids colouring pencils**23K/yr-21.8%8.4% conv. - **colouring pencils for children**12K/yr-22.1%8.8% conv. - **coloured pencils for children**12K/yr+5.1%13.8% conv. - **colour pencils for kids**11K/yr+1.7%11.0% conv. - **pencil crayons for children**9K/yr+0.7%14.1% conv. - **childrens colouring pencils**6K/yr+12.9%11.7% conv. - **colouring pencils kids**5K/yr+10.7%13.2% conv. - **color pencils set for kids**2K/yr+37.4%5.6% conv. - **cheap colouring pencils**2K/yr-3.1%6.0% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/colouring-pencils-for-children/search-terms)
## **Top colouring pencils for children products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£14K20%£28K30%£43K40%£57K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CRAYOLA Colouring Pencils - Assorted Colours (Pack of 24) | A Must-Have for All Kids Arts & Crafts Sets | Ideal for Kids Aged 3+**CRAYOLA**£2.25**4.7★6,193 rev](https://www.amazon.co.uk/dp/B0009RNQEQ) [2**CRAYOLA Dual-Sided Colouring Pencils - Assorted Colours (Pack of 12) Half the Pencil Twice the Colouring Fun! Ideal for Kids Aged 3+**CRAYOLA**£2.52**4.7★457 rev](https://www.amazon.co.uk/dp/B01AJSOF4O) [3**BIC Evolution Colouring Pencils for Kids - Coloured Pencils Great for Kids Colouring Books - Pack of 12**BIC Kids**£2.25**4.7★4,362 rev](https://www.amazon.co.uk/dp/B00008D0UG) [4**Amazon Basics Coloured Pencils in Tin Box Pack of 36 - Assorted Colours**Amazon Basics**£4.94**4.7★3,268 rev](https://www.amazon.co.uk/dp/B09RB77CCC) [5**CRAYOLA Twistables Colouring Crayons Multicolor 12 Count (Pack of 1)**CRAYOLA**£2.14**4.7★8,114 rev](https://www.amazon.co.uk/dp/B01B9KZLYE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**1ABOVE 20 Colouring Pencils - Assorted Colours wooden colouring pencils Pre sharpened Colour Therapy Colouring Pencil A Must-Have for All Kids Arts & Crafts Sets**1ABOVE**£2.48**180 rev1y ago](https://www.amazon.co.uk/dp/B0F48CLQQP) [**WISYOK Colouring Pencils 48 Colours for Adults & Kids**WISYOK**£5.56**320 rev1y ago](https://www.amazon.co.uk/dp/B0DMVVJ264) [**Shuttle Art 144 Pack Colouring Pencils Bulk 12 Colours Pack of 12 Sharpened Coloured Pencil Set for School School Pack Wooden Drawing Pencils for Kids Class pack Back to School Supplies**Shuttle Art**£13.47**680 rev2y ago](https://www.amazon.co.uk/dp/B0D1KDNPV7) [**THE TWIDDLERS 30 Boxes of Mini Colouring Pencils - 6 Per Box 180 Total - Easy Grip Round Barrel 9cm Length Multipack Party Bag Fillers for Kids Birthdays Classroom Class Gifts**THE TWIDDLERS**£11.05**1,100 rev3y ago](https://www.amazon.co.uk/dp/B0C3MY12SL) [**Amazon Basics Coloured Pencils in Tin Box Pack of 36 - Assorted Colours**Amazon Basics**£4.94**3,268 rev3y ago](https://www.amazon.co.uk/dp/B09RB77CCC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BIC Kids Evolution Coloured Pencils Vivid Colouring Pencils Easy to Sharpen BIC Pencils School Supplies 36 Pack**BIC Kids**£5.95**4.7★**▲ 271%**](https://www.amazon.co.uk/dp/B0781VNK1Y) [**CRAYOLA Twistables Colouring Crayons Multicolor 12 Count (Pack of 1)**CRAYOLA**£2.14**4.7★**▲ 157%**](https://www.amazon.co.uk/dp/B01B9KZLYE) [**BIC Kids Tropicolors Colouring Pencils Drawing Colour Pencil Pack of 24**BIC Kids**£3.80**4.6★**▲ 127%**](https://www.amazon.co.uk/dp/B006QW7Z7M) [**1ABOVE 20 Colouring Pencils - Assorted Colours wooden colouring pencils Pre sharpened Colour Therapy Colouring Pencil A Must-Have for All Kids Arts & Crafts Sets**1ABOVE**£2.48**4.6★**▲ 78%**](https://www.amazon.co.uk/dp/B0F48CLQQP) [**STAEDTLER 185 C12 Noris Colour Colouring Pencils - 12 Assorted Colours (Pack of 12 Pencils)**STAEDTLER**£1.85**4.6★**▲ 20%**](https://www.amazon.co.uk/dp/B00TFY8266)
**~~View all trending →~~**
## **What buyers say about colouring pencils for children**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**25%
*“Good quality colours”*
**Quality-Overall**17%
*“Great quality pencils”*
**Value For Money**15%
*“Good for the price”*
**Pen/Pencil Quality**10%
*“Great pencils, really pleased with them”*
**Ease Of Use**5%
*“easy to store”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Durability**3%
*“don't break easily- my son loves them”*
**Fun/Entertainment Experience**2%
*“Fun for kids”*
**Gifting Purpose**2%
*“This was a gift”*
**Paper Quality**2%
*“doesnt ruin the paper”*
### **What buyers complain about **
**Color**33%
*“One of them though doesn't colour for some reason”*
**Quality-Overall**18%
*“Its not fancy art-store quality”*
**Hard Feel**7%
*“Very hard”*
**Display Colors**4%
*“36 colours, not 72”*
**Advertised Vs Actual Product**4%
*“24 pencils, deceiving sales pitch”*
**Paper Quality**3%
*“Negatives - very hard pencils at 5H which scratch the paper I was using”*
**Functionality-Overall**2%
*“Not all of them work”*
**Thickness**2%
*“Sadly not for us - the crayons are thin and snap easily”*
**Sharpness**2%
*“when sharpen led breaks straight away”*
**Material Quality**2%
*“I also felt that it is an unnecessary use of plastic”*
### **Top return reasons **
**Quality-Overall**20%
**Size-Overall**14%
**Display Colors**9%
**Color**9%
**Value For Money**8%
**Gifting Purpose**7%
**Functionality-Overall**6%
**Defective Material/Parts**6%
**Brightness/Shine/Glow**5%
**Advertised Vs Actual Product**5%
## **Common questions**
- **Is colouring pencils for children profitable to sell on Amazon United Kingdom?**
- The niche generates £142K/yr across 16 tracked products. 90-day search growth is -9.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the colouring pencils for children niche?**
- 11 brands and 72 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in colouring pencils for children?**
- Top complaints mined from reviews: Color, Quality-Overall, Hard Feel. The return rate is 0.2%.
- **When does demand for colouring pencils for children peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the colouring pencils for children niche?**
- Listings span £1.85–£13.47; the average listing price is £5.30 (sweet spot $15–$100). The average incumbent carries 6,731 reviews — the moat a new listing must climb.
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