---
title: "Colourful Pens — £60K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/stationery-office-supplies/colourful-pens"
last_updated: "2026-07-31T11:37:54.064Z"
locale: en
meta:
description: "Niche score 38/100 · £60K/yr market · 178K searches/yr · £4.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £60K/yr market · 178K searches/yr · £4.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Colourful Pens — £60K/yr Amazon UK Niche (2026) - Flapen"
---
# **colourful pens**
**Skip it**
Prices mostly outside the sweet spot ($2.81–$8.01) — this niche doesn't clear our bar today.
Market size 15Growth 20Conversion 73Competition 26Returns 99Price range 0Avg price 14Brand share 37Review moat 60Quality gap 40
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,110**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-9.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£60K**
£60K/yr · 178K searches
**Avg price**
**Bad****£4.93**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.81–£8.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, colourful pens is a £60K/yr Amazon United Kingdom market (178K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 38/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colourful pens market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **£49K–£62K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#126**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**39**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**13%**
- BIC37% - Zebra Pen21% - Eziglide15% - Schneider6% - Four Candies4% - Newell Brands4% - Open — no brand owns it (5 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -9.1% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/stationery-office-supplies/colourful-pens/trend)
## **Top colourful pens search terms**
- **pink pens**68K/yr-3.0%4.4% conv. - **pink pen**45K/yr-12.4%2.8% conv. - **pink pens black ink**10K/yr-8.2%1.6% conv. - **pink bic pens**8K/yr-17.0%10.7% conv. - **pink ink pen**7K/yr-15.1%3.4% conv. - **pink biro**6K/yr-1.0%9.7% conv. - **pink ink pens**8K/yr-1.5%4.8% conv. - **bic pink pens**5K/yr-6.5%9.8% conv. - **pink biro pens**5K/yr-22.1%11.6% conv. - **pink gel pens**4K/yr-24.2%4.2% conv. [**All search terms **](https://flapen.com/research/uk/stationery-office-supplies/colourful-pens/search-terms)
## **Top colourful pens products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£12K30%£18K40%£24K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BIC Cristal Fun Pink Pens - Pink Ink Biros - Ballpoint Pens Multipack - Wide Point (1.6mm) - Pack of 20**BIC**£4.99**4.7★3,605 rev](https://www.amazon.co.uk/dp/B00PB044E2) [2**ZEBRA Z-Grip Smooth - Retractable Ballpoint Pen - Pack of 6 - Pink**Zebra Pen**£4.57**4.7★697 rev](https://www.amazon.co.uk/dp/B01JJ3L7K0) [3**Eziglide 50-Pack Pink Ballpoint Pens Set (1.0mm) Medium Point Fine Pens**Eziglide**£8.00**4.4★3,012 rev](https://www.amazon.co.uk/dp/B0BCPYSWXW) [4**Eziglide Retractable Ballpoint Pens 5-Pack Pink Pens For Smooth Writing**Eziglide**£5.01**4.6★29 rev](https://www.amazon.co.uk/dp/B0G3XLHQKZ) [5**Schneider 10 x Vizz Ballpoint Pen - Easy and Fast Writing - Colour Ink Barrel - Medium Line - Pink - 102209**Schneider**£3.98**4.5★612 rev](https://www.amazon.co.uk/dp/B08VCZHNJF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SOMCO - Pack Of 10 Pink Biro Ballpoint Pens - Medium Tip**SOMCO**£3.74**2 rev6mo ago](https://www.amazon.co.uk/dp/B0GK3ZYJTR) [**Eziglide Retractable Ballpoint Pens 5-Pack Pink Pens For Smooth Writing**Eziglide**£5.01**29 rev7mo ago](https://www.amazon.co.uk/dp/B0G3XLHQKZ) [**Wincredulous 1 Piece Sparkly Floral Pen Gift Set Velentines Day Gift Pen for Women Bling Shiny Daisy Retractable Ballpoint Pen 2 Ballpoint Refills 1 Gift Box Black Ink Smooth Writing(Soft Pink)**Wincredulous**£3.38**67 rev11mo ago](https://www.amazon.co.uk/dp/B0FMJYDGWN) [**Zebra Z-Grip Smooth Ballpoint Pen - 1.0mm - Black Ink - Pack of 6 - In Cardboard Gift Box Packaging (Pastel Pink)**Zebra Pen**£5.14**32 rev1y ago](https://www.amazon.co.uk/dp/B0DVT4S5MN) [**Pink Pens Black Ink 0.5mm Pastel Gel Ink Rollerball Pens Cute Biro**IBEIKE**£4.49**37 rev2y ago](https://www.amazon.co.uk/dp/B0CJQCMWZP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Eziglide Retractable Ballpoint Pens 5-Pack Pink Pens For Smooth Writing**Eziglide**£5.01**4.6★**▲ 205%**](https://www.amazon.co.uk/dp/B0G3XLHQKZ) [**Zebra Z-Grip Smooth Ballpoint Pen - Pink (Pack of 12) 22567**Zebra Pen**£6.08**4.6★**▲ 109%**](https://www.amazon.co.uk/dp/B01B1G07WM) [**SOMCO - Pack Of 10 Pink Biro Ballpoint Pens - Medium Tip**SOMCO**£3.74**4.0★**▲ 93%**](https://www.amazon.co.uk/dp/B0GK3ZYJTR) [**BIC Cristal Fun Pink Pens - Pink Ink Biros - Ballpoint Pens Multipack - Wide Point (1.6mm) - Pack of 20**BIC**£4.99**4.7★**— 10%**](https://www.amazon.co.uk/dp/B00PB044E2) [**Wincredulous 1 Piece Sparkly Floral Pen Gift Set Velentines Day Gift Pen for Women Bling Shiny Daisy Retractable Ballpoint Pen 2 Ballpoint Refills 1 Gift Box Black Ink Smooth Writing(Soft Pink)**Wincredulous**£3.38**4.8★**— 6%**](https://www.amazon.co.uk/dp/B0FMJYDGWN)
**~~View all trending →~~**
## **What buyers say about colourful pens**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Writing Experience**21%
*“Great writer”*
**Color**18%
*“Amazing colour”*
**Value For Money**8%
*“Good value”*
**Ease Of Use**5%
*“Easy to use”*
**Efficiency**5%
*“Work great”*
**Durability**4%
*“Last for ages”*
**Ink Leakage**4%
*“The ink flow is good in most pens. the odd one or two kept running out during writing”*
**Brightness/Shine/Glow**3%
*“Sparkly pen”*
**Pen/Pencil Quality**3%
*“Absolutely LOVE these pens”*
**Grip**3%
*“comfortable grip”*
### **What buyers complain about **
**Leak-Proof**25%
*“leaked”*
**Dry/Empty Ink**8%
*“Dry and not 1 pen worked”*
**Smudge Resistance**8%
*“Wouldnt recommend, not the best value for money; will smudge easily”*
**Ink Leakage**8%
*“came leaked in the packet, with the ink seeping into the cardboard package”*
**Writing Experience**8%
*“Not the smoothest to write with”*
**Moist/Dry**8%
*“Dry and not 1 pen worked”*
**Durability**4%
*“Easily fall apart or break in pocket or bag”*
**Value For Money**4%
*“not the best value for money”*
**Strength**4%
*“Broke easily”*
### **Top return reasons **
**Functionality-Overall**26%
**Color**18%
**Writing Experience**13%
**Dry/Empty Ink**13%
**Ink Refill**11%
**Drying Time**5%
**Cartridge Capacity**5%
**Leak-Proof**5%
**Nib/Tip Quality**3%
## **Common questions**
- **Is colourful pens profitable to sell on Amazon United Kingdom?**
- The niche generates £60K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Skip it (38/100).
- **How competitive is the colourful pens niche?**
- 11 brands and 39 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in colourful pens?**
- Top complaints mined from reviews: Leak-Proof, Dry/Empty Ink, Smudge Resistance. The return rate is 0.2%.
- **When does demand for colourful pens peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the colourful pens niche?**
- Listings span £2.81–£8.01; the average listing price is £4.93 (sweet spot $15–$100). The average incumbent carries 1,110 reviews — the moat a new listing must climb.
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